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Vegan Makeup Drugstore Brands (2018)

This post may contain affiliate links.

One of the biggest struggles I hear from compassionate shoppers is finding affordable makeup that is both cruelty-free and vegan. Yes, there is a difference between cosmetics labelled as cruelty-free and vegan. ‘Cruelty-free’ implies the ingredients and finished products were not tested on animals meanwhile ‘Vegan’ products do not contain any animal ingredients.

There are some great cruelty-free drugstore brand lists and similar resources available online but not one specifically catered for only vegans. It’s probably because it’s a much shorter list but you may be surprised that although a brand isn’t considered 100% vegan, they do offer some options that are animal-free in addition to being cruelty-free of course!

Here you will find a list of drugstore makeup brands that are either 100% vegan or brands that carry some vegan options as well as to how you can find those Vegan options. At the very bottom of this post, I also list drugstore makeup brands that are NOT cruelty-free and continue to test on animals and therefore should be avoided. Finally, I mention brands that are cruelty-free BUT not vegan-friendly and is probably best to avoid.

But let’s start with the Cruelty-free brands that are either 100% vegan or offer some vegan options!

List of Vegan Makeup Drugstore Brands

Below is a list of cruelty-free drugstore makeup brands that do not test on animals with vegan options!

e.l.f. Cosmetics 

All cosmetics are vegan
All of e.l.f.‘s cosmetics are vegan-friendly and do not contain any animal ingredients however some of their makeup brushes are made with animal-hair. They offer a complete line of makeup at an incredibly affordable price (lipsticks are only $3!).
Available in-store at Target, London Drugs, Walmart, CVS, Walgreens, Superdrug

Wet N Wild

Some vegan makeup
Wet N Wild is another affordable makeup brand that has a ton of vegan options (lipsticks for $2!). You can now tell which of Wet N Wild products are vegan as it’s clearly labelled on the store display and some product packaging, or find a full list here.
Available in store at Target, Walmart, Walgreens, CVS


Some vegan makeup
Pixi offers a range of natural cosmetics and beauty products, only some are considered vegan. For a full list of Pixi by Petra vegan products, find it here.
Available in store at Target


Some vegan makeup
Essence cosmetics is a popular drugstore makeup brand, they recently have confirmed a list of their makeup that are vegan which you can find a list of it here.

Barry M

Some vegan makeup
Barry M is a great cruelty-free makeup brand for UK shoppers. Not all of their products are vegan but they clearly label which ones are on their website under each product description, or find a full list of Barry M vegan makeup here.
Available in-store at Superdrug.

Physicians Formula

Some vegan makeup
Physicians Formula is widely available at most drugstores and they’re known for their dermatologist-tested, hypoallergenic, fragrance-free makeup. Physicians Formula has recently started to label which of their makeup is considered vegan like their NEW Healthy Foundation.
Available in stores at Ulta, London Drugs, Walmart.

Models Own

Some vegan makeup and nail polish
Models Own is a UK-based makeup brand with lots of vegan options. For a list of Models Own vegan makeup, find it here.
Available in stores at Ulta.


Some vegan makeup
Some of Milani cosmetics are classified as vegan-friendly and you can find a vegan product list on their website here.
Available in-store at Target, Walmart, CVS, Walgreens


100% vegan cosmetics
Pacifica is a 100% vegan and sustainable makeup brand. They offer beauty and skincare products that are formulated without: parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, phthalates, and FD&C color.
Available in store at Target, Ulta

Real Techniques

All makeup brushes are vegan
Real Techniques has a cult following for their synthetic and vegan makeup brushes that are sold in just about any drugstore at a reasonable price.
Available in store at Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens

Mineral Fusion

Some vegan makeup
Mineral Fusion products are at a higher price point compared to other drugstore brands but they also claim their products are free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances. All of Mineral Fusion products are 100% vegetarian, and most are even 100% vegan – full list of Mineral Fusion vegan-friendly products here.
Available in store at London Drugs, Target, Ulta

Eco Tools

100% vegan makeup brushes
Eco Tools makes 100% vegan and affordable animal-free makeup brushes with quality soft bristles, sleek bamboo handles, and recycled aluminum ferrules.
Available in-store at Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens

Ardell Lashes

Vegan false eyelashes
Ardell is a popular drugstore brand with a growing selection of cruelty-free and synthetic false lashes. Their lashes are made without animal-hair.
Available in-store at most drugstores.

Makeup Academy – MUA

Some vegan makeup
Makeup Academy is cruelty-free and recently confirmed which of their affordable makeup is vegan, view a list of MUA’s vegan products here.


Some vegan makeup
theBalm offers some vegan makeup products for face, eyes, and lips. Find a list of theBalm vegan products here. theBalm is known for their talc-free and paraben-free formulations and retro packaging!
Available in-stores at Rexall.


100% vegan makeup and makeup brushes
All of Emani makeup products are vegan. Emani is known for the talc-free, paraben-free cosmetics that do not contain any harsh chemicals or petrochemicals.
Available in-stores at Target and London Drugs.

Makeup Revolution

Some vegan makeup
Makeup Revolution is an incredibly affordable makeup brand known for their eye and face palettes. Makeup Revolution recently added a VEGAN section on their website so you can now view which of their makeup are considered vegan.
Available in stores at Ulta and Superdrug.


Vegan nail polish
All of ORLY‘s regular nail polish are vegan-friendly and they’re around the same price as O.P.I. nail polish.
Available in store at Target, Ulta, Walmart, CVS


Some vegan makeup
GOSH cosmetics offers an extensive product range and you’ll be happy to hear that most of them are indeed vegan-friendly! For a full list of GOSH cosmetics’ vegan products, check it out here.
Available in-store at Superdrug, Shoppers Drug Mart


Some vegan makeup
Jordana cosmetics is based in the U.S. and their line of makeup are extremely affordable (lipsticks start at $1.99!). But only some of Jordana’s beauty products are considered vegan.
They have confirmed to me “Jordana has identified only 4 animal derivatives exist in our products, these are: carmine, guanine, lanolin and beeswax. For a particular product, view ingredients section for carmine, guanine, lanolin and beeswax. If not listed, then it is vegan.”
Available in-store at Walmart, Walgreens, Kmart


100% vegan makeup
B. recently went through a major rebanding but they remain to be both a cruelty-free and vegan brand focusing on quality vegan makeup. You can find B. products at Superdrug.
Available in-store at Superdrug.

Drugstore brands to avoid that test on animals

Avoid these brands as they continue to test on animals.

  • Maybelline
  • Max Factor
  • Neutrogena
  • New York Color (N.Y.C.)
  • OPI nails
  • Pure Ice nails
  • Revlon
  • Rimmel London
  • Sally Hansen
  • Sinful Colors

drugstore brands that are probably best to avoid that are not vegan-friendly

Some makeup brands claim to be cruelty-free and do not test on animals however they may use ingredients derived from an animal. Common non-vegan ingredients used in cosmetics include honey, beeswax, milk protein, lanolin, and carmine.

It is difficult to tell if an ingredient came from an animal or a vegan source just by reading a product’s ingredient list because manufacturers and companies are not required to disclose this on the label. However most vegan-friendly brands will usually tell shoppers which products or ingredients to avoid as they contain animal by-products.

Unfortunately some cruelty-free brands choose not to disclose this information, as a result, I am unable to warrant any of their products as being vegan.

NYX Cosmetics – owned by L’Oreal (a company that does test on animals), state they are unable to give out generalized ingredient information.

Burt’s Bees – owned by Clorox (a company that does test on animals), uses milk, lanolin, honey, royal jelly and carmine in some products and claim that since many of their products are produced on shared lines, they don’t call them “vegan”.

Flower Beauty – claims “While our brand is cruelty free, our production centers are not certified vegan meaning there could be trace amounts of animal bi-products in the product.”

Disclaimer: This post contains affiliate links.

37 Responses
  • Stephie
    September 18, 2016

    Elf cosmetics has parabens in them i could not possibly understand how they can be vegan. I though the whole purpose of being vegan to eradicate all products that are harmful to the human body.

    • Vicky Ly
      September 20, 2016

      Hi Stephie,
      I understand where you’re coming from and the points you made. Yes, elf cosmetics are not natural by any means nor do they promote their products as being natural.

      Since there isn’t a standard definition for the term “vegan” — the label can mean something different to each of us. For me, living a vegan lifestyle means to buy and only support products that do not harm animals. So buying cosmetics that (1) do not test on animals and (2) do not contain any animal-derived ingredients is most important to me when it comes to defining a vegan lifestyle.

      I try my best to also buy products that are local, palm-oil free, all-natural, organic, recyclable, etc… But for me, my first priority is to support and promote a cruelty-free lifestyle that doesn’t hurt animals and this list is doing just that! =)

      This list is to show consumers that cruelty-free and vegan cosmetics CAN be affordable. If natural products is a priority to you, then I also listed brands like Mineral Fusion, Pacifica, and PIXI that tend to contain more natural ingredients.

  • Sarah
    September 15, 2016

    Physician’s Formula is awful at replying. I asked them about their blush and they wouldn’t give me a straight answer. I had to harass them a second time specifically asking them to name any ingredients that are not vegan before they would answer me.

    I won’t support them anymore. They’re not interested in being transparent.

  • Sherami Fernando
    September 11, 2016

    Hi Vicky, my name is Sherami Ferando and I’m a vegan as well and I loovee your website. I find it super helpful and easy. But I did want to mention one thing, I researched the ingredients in Orly nailpolishs and I found that some of the older versions have pearl. Also, even the current polishes have guanine in it so the brand isn’t 100 vegan in the nailpolish section. I’m sorry if I’m just telling you somrthing you already know, I saw that you said that Orly’s “regular” nail polishes are vegan and I didn’t know what was considered regular or not but I thought I’d mention it anyways. But anyways, thanks so much for your helpful info.

    • Vicky Ly
      September 12, 2016

      Heya Sherami! So glad to hear you’re enjoying my blog!! =)

      That’s very interesting.. I just sent them an email asking if any of their current nail polish contains guanine or pearl. I was originally told by ORLY that their nail polish are considered vegan so I’m not sure if this was a mistake on their part or they might have reformulated their nail polish since then!

      Arghs! It also doesn’t help how they don’t list any of their ingredients on their website! I will definitely be looking into this and I hope I get a clear answer about WHICH of their polishes are vegan! Thanks so much for reaching out and letting me know! =D

    • Vicky Ly
      September 13, 2016

      Hi again Sherami!

      I heard back from ORLY and they told me that none of their nail polish including their cremes, shimmers, and sheer shades contain guanine or pearl. They also kindly sent me a list of their ingredients.. I checked it over and I don’t see guanine as an ingredient! YAY.

      They said that it’s possible you may be looking at an ORLY ingredient list from pre-2005. But rest assure, all ORLY current nail polishes do not contain any animal derived ingredients!

  • Voodoo Blonde
    September 10, 2016

    I’ve just checked Physicians Formula FAQ site regarding vegan options, and it says:
    “Are your products vegan? We do not claim vegan as some of our products may contain ingredients like beeswax, carmine and lactic acid (from milk). We recommend checking the ingredient listing of each product prior to purchase.” Seems like they saw either this post or some other similar one. I’ve send them a Facebook message regarding a product containing lactic acid. They’ll probably say it’s not vegan (the Touch of Glow Foundation), but I kinda hope it is.

    • Vicky Ly
      September 10, 2016

      I also really wanted to try their Touch of Glow foundation before too! Really hope they get back to you with a clear answer! =)

      When I originally reached out to them a year ago, the girl I was speaking to seemed very helpful at first and said most of Physicians Formula products doesn’t contain animal derived ingredients and that I should read the ingredients to see if they’re suitable for vegans and to let her know if I had any questions.

      I went through all of my Physicians Formula products that I had bought and listed out a few ingredients that could be derived from animals or vegetable sources and when I asked if these were animal ingredients.. she stopped emailing me back! =( I tried to follow up with her and the company but no answer!

      That’s why I really hope they get back to you! Fingers crossed!!

  • Erynn Irene
    August 30, 2016

    Just started looking into vegan and non-cruelty makeup options. I don’t always use makeup but decided that for the times I do I wanted something I was comfortable wearing. I never even considered cruelty free as something I should do because it’s not something that is promoted. It wasn’t until I saw JKissa on Instagram and started following her (she is a makeup artist who is AMAZING and just made the final switch to a cruelty free makeup artist) that I thought about it and how much it truly bothered me. So, here I am looking at all these different websites, and yours has stood out to me the most. Now you have inspired me to look into vegan options as well. 🙂 I have tried to stick to organic/ 100% natural brands for a long time since I have bad reactions to chemicals, but reading quite a few of your posts are making me look at more. So I guess in some ways this is a thank you for having the site and keeping it updated and getting a bunch of great info that I feel is actually useful.

    • Vicky Ly
      August 31, 2016

      Aww, THANK YOU. =) thank you, thank you!

      You have no idea how happy it makes me when I read a comment like yours! It is because of caring consumers like you who really inspire me to continue to be a voice for animals by creating these resources! So it means the absolute world to me to hear that they were actually useful to you!! =D

      Keep up the amazing work your doing on going cruelty-free and if you ever have any questions, you know where to find me, Erynn! =)

  • Robin Price
    August 24, 2016

    Vegan for almost 2 full years and this is an amazing list Well done. As much as I want to try Kat Von D and other brands I simply cannot afford it.

  • Amirah Zulkefli
    July 8, 2016

    You have no idea how life-saving this list is! I’m a new vegan, and currently swapping out my cruelty and non-vegan make up. It is REALLY difficult to get any vegan products where I live, and again, some brands claim to vegan but not cruelty-free, vice versa. Thanks to your list, I can actually get ethical make up that is in line with my values! I spend hours today trying to find vegan and cruelty free make up & I end up feeling defeated with the confusion of the terms. Luckily, I have a nearby drugstore that sells GOSH. Will definitely look into it. Once again, thank you so much! Your blog is a lifesaver!

    • Vicky Ly
      July 8, 2016

      Yay! I’m so happy to hear this came in handy for ya!! =) I know the feels girl, if only manufacturers could label their products to say this contains “crushed up bugs, fish liver oil, fat from slaughtered animals” That way it would make it super easy for everyone to avoid them!!

      I will admit that finding vegan products at the drugstore is a bit harder than say, shopping at Sephora! Because drugstores always carry well-known brands from Procter & Gamble, Johnson & Johnson, L’Oreal, etc who all tests on animals. But I’m sure the drugstores are realizing that vegan products are hot on the market now and therefore they’re carrying more and more cruelty-free brands!

      Keep it up girl and please let me know what you end up getting anything from GOSH cosmetics! My local drugstore only gets a small variety of their products so I’d love to hear your thoughts on their products! =)

  • Edith
    February 18, 2016

    Love this! Drugstore is the best and there is suprisingly so much variety for vegan and crueltyfree make up. WetnWild is my fave, their matte lipsticks are so much better than MAC!! :))

    • Vicky Ly
      February 19, 2016

      There’s so many hidden gems when it comes to vegan drugstore options!! I have yet to try Wet N Wild’s matte lipsticks but I’m definitely gonna try them out after you recommending them!! =D

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