This is a bit of a controversial topic in the cruelty-free community. ๐Ÿฐ Throughout the years, many cruelty-free brands have been acquired and bought by parent corporations that are NOT cruelty-free.
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๐‘’๐“๐’ถ๐“‚๐“…๐“๐‘’๐“ˆ:
โ˜ž Urban Decay acquired by L'Oreal in 2012
โ˜ž NYX acquired by L'Oreal in 2014
โ˜ž Hourglass acquired by Unilever in 2017
And in 2019:
โ˜ž TATCHA was acquired by Unilever
โ˜ž Drunk Elephant was acquired by Shiseido
โ˜ž Coty buys majority stake in Kylie Cosmetics
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As a result, these initially 'cruelty-free' brands' animal testing policies have been called into question on whether they will remain committed to never testing on animals or they will conform and adopt their parent company's animal testing policies and start testing on animals ๐Ÿ’‰๐Ÿ‡
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๐Ÿ™…๐Ÿปโ€โ™€๏ธ Some ethical consumers have chosen to ๐™—๐™ค๐™ฎ๐™˜๐™ค๐™ฉ๐™ฉ these cruelty-free brands that are owned by a parent company that tests on animals because they feel that their purchases may be indirectly funding and supporting the animal tests conducted or issued by the parent corporation.
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๐Ÿ’๐Ÿปโ€โ™€๏ธ On the flip side, some cruelty-free shoppers choose to continue to ๐™จ๐™ช๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ and purchase from these brands as they believe this will send a message to the parent corporations that being a cruelty-free brand matters to consumers and that it can also be a sustainable and profitable business decision and hopefully, this will influence the parent companies to go cruelty-free too! โœจ
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Whether you decide to boycott or support these cruelty-free brands that are owned by a non-cruelty-free parent corporation is up to you! ๐Ÿ’• There is no "right" or "wrong" way to go cruelty-free. You do you! .
Here's a summary of some of the most popular cruelty-free brands that are owned by a corporation that is NOT cruelty-free. Please note: this is not a complete list.

This is a bit of...

Cruelty-Free Rules Everything Around Me ๐Ÿ‡๐ŸŒฟโœจ (๐ŸŽจ via @wkcreative)

Cruelty-Free Rules Everything Around Me...

@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

Ultimate Vegan & Cruelty-Free Laundry Product List

This post may contain affiliate links.
vegan-laundry-products

Shopping for cruelty-free and animal-free household products can be a pain because manufacturers are not required by law to label all the ingredients contained in their cleaning products. This means we have no idea what we are buying unless a manufacturer voluntarily lists their ingredients. You can imagine what a headache this is for those of us wanting to avoid animal ingredients or by-products in our household!

Animal Ingredients In Laundry Products

Let’s first begin by asking what animal ingredients are commonly found in laundry detergents and products?

Processed animal fats are commonly used as a surfactant in laundry products and according to Veganissimo A to Z, some laundry detergents may also contain enzymes obtained from the organs of killed animals. For example, lipase derived from the pancreas of animals (usually pigs) are added to many laundry detergents in order to improve the cleansing affect in soap production.

How To Find Vegan Laundry Products

I find the best way to ensure household products are indeed vegan and do not contain any sort of animal ingredients or by-products is to contact the company directly and ask. I’ve already done the research for you and happy to bring you this ultimate vegan and cruelty-free laundry products guide!

Below you will find cruelty-free and vegan liquid laundry detergents, powdered laundry detergents, both marked with fragrance-free options, as well as, chlorine-free bleach or laundry whiteners, stain & odor removers, and fabric softeners!

Vegan Laundry Detergents (Liquid)

Liquid Laundry Detergent

Brands marked with * have fragrance-free option

  1. Nature Clean*
  2. Biokleen*
  3. Common Good*
  4. Friendly Organic*
  5. Ecover
  6. Citra Solv*
  7. Astonish
  8. Allen’s Naturally
  9. Seventh Generation* – owned by Unilever
  10. Method*
  11. Earth Friendly Products*
  12. Mrs. Meyers – owned by S.C. Johnson
  13. Live For Tomorrow*
  14. Eco Me*
  15. Puracy*
  16. Better Life
  17. Eco Nuts Soap

Vegan Laundry Detergents (Powdered)

Powdered Laundry Detergent

Brands marked with * have fragrance-free option

  1. Biokleen*
  2. Nellie’s*
  3. Nature Clean*
  4. Seventh Generation* – owned by Unilever
  5. Eco Nuts Soap
  6. Allen’s Naturally

Vegan and Cruelty-Free Chlorine-Free Bleach and Laundry Whiteners

Chlorine-Free Brighteners and Whiteners

  1. Seventh Generation – owned by Unilever
  2. Earth Friendly Products
  3. Nature Clean
  4. Biokleen
  5. Nellie’s
  6. Eco Me

Vegan and Cruelty-Free Laundry Stain and Odor Removers

Stain and Odor Removal

  1. Nature Clean
  2. Ecover
  3. Eco Nuts Soap
  4. Seventh Generation – owned by Unilever
  5. Puracy
  6. Better Life
  7. Earth Friendly Products
  8. Friendly Organic
  9. Astonish
  10. Citrasolv
  11. Biokleen

Vegan and Cruelty-Free Fabric Softeners

Fabric Softener

  1. Seventh Generation – owned by Unilever
  2. Nature Clean
  3. Friendly Organic
  4. Allen’s Naturally
  5. Live For Tomorrow

It should be noted that Ecover and Method are both certified cruelty-free by Leaping Bunny however they have admitted to testing on daphnia (water fleas). Learn more about daphnia testing and why it is an issue on Logical Harmony, here.

Have you tried any of these vegan laundry products before? Leave a comment below and tell us your experience! 

What do you think?

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12 Comments
  • deb
    March 7, 2018

    I would like to know about two products that are not listed and that I thought were vegan and cruelty free

    Sals Suds laundry detergent by dr bronner and Mrs Meyers dryer sheers. I do hope you will get back to me .

    I would love to know if you think they belong on the list.

    • Samantha Michelle
      April 12, 2019

      Mrs Meyers & seventh generation are owned by parent companies that test on animals!!!

      • Vicky Ly
        April 12, 2019

        You’re absolutely right, Samantha.

        Mrs. Meyers and Seventh Generation are both owned by a non-cruelty-free parent company. This list hasn’t been updated in a while but I’ve added the names of the parent companies next to those brands so that anyone who uses this list stays informed. Thanks for reminding me to update this list! =)

  • Linda
    January 28, 2018

    My New Years resolution is going vegan! I’m 90 percent there. This list is sooo helpful-thanks so much!

  • Aspen
    October 28, 2017

    Pretty surprised that Dr. Bronnerโ€™s Castile soap didnโ€™t make the list! That stuff works as…well, EVERYTHING. Cruelty free and vegan, itโ€™s marketed as an โ€œ18-in-1โ€ and while I havenโ€™t tried all 18 potential uses, I will definitely say that it works amazing for cleaning my floors, my glass, my dishes, my clothes, my body, my face, and my hair. Saves tons of plastic waste from purchasing all those products separately, does the job shockingly well, comes cheap when you think of all the things itโ€™s good for, available as liquid or solid, large natural scent range, and no animals hurt in the making. My favorite scent is โ€˜roseโ€™, but thereโ€™s one to suit every noseโ€”even scentless. I canโ€™t recommend it highly enough and Iโ€™d definitely say itโ€™s worth checking out.

  • t.l. Richey
    September 4, 2017

    I wish someone could come up with a monthly magazine to educate/inform people on cruelty free products for their everyday lives! Thanks..

  • Kait Leonard
    January 26, 2017

    Meyers is owned by Johnson.

  • Claire Collins
    October 24, 2016

    Molly’s Suds is vegan and cruelty free … laundry products, pet shampoos, many others. They do, however, sell the wool balls to use in a dryer.

  • Melissa R Overton
    September 19, 2016

    Thanks for listing the powder laundry detergent! My husband does not like liquid laundry detergent because of the “mess”.
    What is your favorite?
    I’m a little nervous to look at the makeup lists. I had no idea animal stuff was used in the big name laundry soaps. Yikes!

  • margaux
    August 7, 2016

    OBSESSED with your blog! Keep it and keep on spreading the vegan message! But I had a question, why are all of the method products crossed out?
    thanks xx

    • Vicky Ly
      August 7, 2016

      Aw, so glad to hear you’re enjoying my blog!!! =D

      There’s a little note at the bottom explaining why.. I’ve edited it to be more noticeable now! =) But basically, Method (as well as their parent company, Ecover) have confirmed that their products/ingredients are tested on daphnia (water fleas).

      Logical Harmony has a detailed article about the recent findings, which you can read here! http://logicalharmony.net/is-method-cruelty-free/

      Although both Ecover and Method are Leaping Bunny certified.. unfortunately I personally don’t think that daphnia testing is necessary and it’s still part of “animal testing” so sadly I’m removing Ecover and Method from my list of cruelty-free brands =(

  • chelsea crook
    July 5, 2016

    Hi Vicky,

    I have just come across your website (blog). I love it! nice choice of colours. Anyway moving on i am glad to see the list of laundry detergents and fabric softeners you have listed. Thank you for taking the time to research products and state them on your blog, it makes life so much easier for me ๐Ÿ™‚

    I will have a look at these brands and hopefully will be able to purchase them in the UK.

    I was came across your skin care blog, I was shopping today for a cleanser and saw the brand ‘Avene’ in Boots. I decided not to buy their products until i got home and did some research to find out if they are cruelty free/vegan, that’s when i seen your comments about this particular brand on your blog and i think its safe to say i won’t be purchasing their products.

    I think its a shame though because it looks like their products would suit my skin. (I have sensitive skin that is acne prone!) Maybe you could help me with this ?

    P..s keep up the good work.

    I am on Instagram if you would like to follow me @ Chelsea_crook_vegan

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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