Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!💄🐰 They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free ᴀɴᴅ vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒶𝓃 Product List (2019)
♥ Black Pearl Metallic Matte Liquid Lip Color
♥ Brow Powder Duo
♥ Cat Eye Liner
♥ Color Tint Blush
♥ Color Xtend Eyeliner
♥ Cosmic Glow Holographic Lip Gloss
♥ Creamy Liquid Foundation
♥ Creamy Liquid Foundation With Pump
♥ Eye Primer / Base
♥ Fabubrow Eyebrow Pencil
♥ Fabubrow Shape & Set Gel
♥ Fabuliner Bold Felt-Tip Liquid Eyeliner
♥ Fabuliner Liquid Eyeliner
♥ Fineliner Felt-Tip Liquid Liner
♥ Forever Flawless Pressed Powder
♥ Glow N’ Go Creamy Strobing Stick
♥ Instant Glow Liquid Highlighter
♥ Powder Bronzer
♥ Prime No-Pores Pore Refining Face Primer
♥ Quickbrow Micro Eyebrow Pencil
♥ Sculpt N’ Go Creamy Contour Stick
♥ Sweet Cream Matte Liquid Lip Color
♥ Take Cover Full Coverage Concealer
♥ Triple Play All Over Color
📸 via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! 😒 This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law 💔 I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China 😑


What The F... @wetnwildbeauty?! 😒...

BARBIE PINK 💗 always cruelty-free + vegan 💅🏻@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK 💗 always cruelty-free...

Happens more often than I’d like to admit 🤭.... // 📸 via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do 🙌🏻 #friyay #longweekendplans // 📸 via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! 🐰🌍💕// 📸 via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐢
Shell phones. 🤭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐢 made by @naturally.jo! 😍👏🏻✨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... 🌴🙄

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans 🙌🏻✨ // 📸 via @mate_the_label

The best feeling is changing...

Every time. 😂 #relatable
// 📸 via @sassyspudshop

Every time. 😂 #relatable //...

TōN Cosmetics Ultra Luxe Lipstick Review – Cruelty-Free & Vegan

This post may contain affiliate links.

I can’t tell you how many times I bought a shade of lipstick because I saw how good it looked on the model but after trying it on myself, it ends up looking completely different.

I recently learned that your skin tone and complexion plays a huge part in finding the perfect shade of lipstick that will work best with your unique attributes.

But how does one possibly know what their perfect shade is for a nude, red, or pink lipstick? That’s where TōN Cosmetics comes in!

TōN Cosmetics aims to decode the beauty world for its customers, leading them to their perfect colour match. Behind every tube of lipstick, is the determination and devotion of two sisters who want to see every gal find her soul mate – the perfect lip colour!

TōN Cosmetics

About TōN Cosmetics

TōN Cosmetics is a Canadian, cruelty-free, and vegan beauty brand with a mission for helping fabulous women (and men!) find their perfect lipstick shade!

How does it work? Take their short and simple questionnaire (it’s only 7 questions!), and they’ll do all the work for you. In the end, they’ll recommend 3 of their lipstick shades for you to try! It’s that easy.

TōN lipstick formula is made with natural hydrating ingredients like shea butter and vitamin E oil. It is also formaldehyde-free and paraben-free. All of TōN Cosmetics’ products are proudly made in Canada ??.

For my fair complexion and cool undertone, I was recommended TōN Cosmetics lipsticks in the shade: Fair Cool 1, Fair Cool 2, Fair Cool 3.

Fair Cool 3 – TōN Cosmetics Lipstick

Color description: With an ever-so-slight hint of berry undertones combined with a touch of shimmer to soften the look, this pink shade is perfectly suited to your fair, bluish hue.

My review: In my opinion, there’s more than a touch of shimmer to this lipstick. The soft pink lipstick color is very pretty but the overwhelming amount of shimmer makes this difficult for me to wear everyday, however, I do love wearing this as a lip topper on-top of other shades.

Fair Cool 1 – TōN Cosmetics Lipstick

Color description: Designed to neutralize your bluish hue, this nude was designed specifically for your fair, cool complexion.

My review: I was surprised with how good this nude lipstick looked on me! I typically go for a pink-nude shade but this soft-peach nude really ended up complementing my fair complexion.

Fair Cool 2 – TōN Cosmetics Lipstick

Color description: With your fair complexion and bluish undertone, a slight pink tint is all you need to make your red lip colour work.

My review: Color appears like a neutral dark red lipstick on me. I wouldn’t normally pick this dark of a red lipstick for myself so I’ve been enjoying playing around with different looks with this new dark red shade of lipstick.

Price: CAD$22/each on toncosmetics.com

Formula: All 3 of TōN lipsticks formula were quite consistent with one another. The lipsticks were pigmented, smooth, and felt comfortable on the lips with a satin smooth finish.

The lipsticks, however, did transfer and need reapplying throughout the day and/or after eating and drinking.

Overall review: I love the idea of having someone help me pick out my perfect shade of lipstick that works best for my complexion and skin tone. And all I had to do was answer a quick and easy questionnaire! I also did learn a lot about how different complexions and undertones play a factor in choosing an ideal shade that works best for me.

The price of each lipstick is $22, making it a mid-to-high end lipstick. If you take the questionnaire, you do get a personalized experience and an expert opinion.

Ingredients: Hydrogenated Polyisobutene, Polyethylene Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Octyldodecanol, Bis-canadDiglyceryl Polyacyladipate-2, Hydrogenated Microcrystalline Cera, Shea Butter (Butyrospermum Parkii), Cetyl Palmitate, Sorbitan Palmitate, Sorbitan Olivate, Pentaerythrityl Tetraisostearate, Dimethicone, Trimethylsiloxysilicate, Silica, PVP/Eicosene Copolymer, Polyethylene, Phenoxyethanol, Vanillin, BHT

May Contain (+/-) Iron Oxide CI 77491, Iron Oxide CI 77492, Iron Oxide CI 77499, Red 7 Lake CI 15850, Red 27 Lake CI 45410, Red 6 Lake CI 15850, Red 33 CI 17200, Red 30 CI 73360, Blue 1 Lake CI 42090, Yellow 5 Lake CI 19140, Mica CI 77019

Where to buy? on TON Cosmetics’ website.

PR or purchased? In full disclosure, TōN Cosmetics sent me their lipsticks to try. I was not required to write a positive review nor was I compensated in any other way. All opinions expressed are always 100% my own.

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Is SK-II Tested on Animals? (2019)
TōN Cosmetics Ultra Luxe Lipstick Review – Cruelty-Free & Vegan