Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
Bite Beauty's Vegan Statement:
"Yes, Bite Beauty products are vegan.
Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

Is Tom Ford Beauty Tested on Animals? or Cruelty-Free?

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Tom Ford Beauty is owned by Estee Lauder. And Estee Lauder is a corporation that has admitted to testing on animals when required by law.

I wanted to know, despite being owned by a non-cruelty-free parent company, whether Tom Ford Beauty tests any of their own products or ingredients on animals anywhere in the world.

In my research, there was virtually no information on Tom Ford Beauty’s website about their stance on animal testing. So I decided to email the company to ask what Tom Ford Beauty‘s animal testing policy is and if any of their products are considered vegan.

I was disappointed when I received a response from Tom Ford Beauty that was an exact cut and paste version of Estee Lauder’s animal testing statement, with the exception of the introduction sentence “Thank you for your interest in Tom Ford Beauty.”

Below is a snippet of the email response I received:

Thank you for your interest in Tom Ford Beauty.

Tom Ford does not test on animals and we never ask others to do so on our behalf. If a regulatory body demands it for its safety or regulatory assessment, an exception can be made. Our consumers can be certain that we are committed to producing only the highest quality beauty products which meet our exacting efficacy, safety and ethical standards.


We have a deep commitment to the abolishment of animal testing. Decades ago we were one of the first beauty companies to prove that safety can be validated by means other than animal testing. We continue that commitment today with likeminded partners that share our goal to support the acceptance of alternatives.

We will continue to work in close partnership with industry, government and non-profit groups in countries that require animal testing to work together towards the elimination of this practice and the global acceptance of non-animal testing methods.

While we do not make a vegan claim in our products, many of our products do not contain animal ingredients. For more information, please specify the exact name of the product you use or are interested in using.

In reading Tom Ford Beauty‘s response and Estee Lauder’s animal testing statement (since they’re the same), it’s great to hear that they are supporting alternative methods to animal testing however what’s problematic with their statement is this sentence here, “If a regulatory body demands it [testing on animals] for its safety or regulatory assessment, an exception can be made.”

This implies that Tom Ford Beauty does test on animals when required by law.

Which leads us to ask, in what case is it required for Tom Ford Beauty products to be tested on animals?

Is Tom Ford Sold in China?

Currently, all imported cosmetics into Mainland China are required by law to be tested on animals before they’re allowed to be sold in-stores within their country.

Using Tom Ford Beauty’s store locator on their website, I quickly discovered that they have numerous stores in Mainland China that sells Tom Ford Beauty products.

Below is a snap of where you can find Tom Ford Beauty products in-stores throughout Mainland China.

Tom Ford Beauty is NOT Cruelty-free

Sadly, Tom Ford Beauty is not cruelty-free as they are selling their products in Mainland China and therefore they’re required to have their products/ingredients tested on animals.

For cruelty-free alternatives to Tom Ford Beauty products, I recommend Cover FX, Kat Von D Beauty, Anastasia Beverly Hills.

What do you think?

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  • Kim
    January 10, 2019

    will never use those types of makeup like this. Just because of one lipstick, for your own selfish motive, you harm a lot of animals… I cannot use those brands like this. Just use, will make me remember those living I indirectly harm.

  • Lesley
    August 18, 2018

    It’s a shame that with all of the current technology, make-up (and anything/everything else) can’t be deemed safe without “testing” on animals. I will promptly return the very expensive lip lacquer that I just purchased.

  • Fran
    February 24, 2018

    Very interesting article. Based on the Ethical Consumer magazine Chanel is the worst.

  • Kathleen Little
    December 22, 2017

    e.l.f. cosmetics and Wet N Wild Beauty are also great Cruelty FREE brands and have exceptionally low/reasonable prices .

  • Hina Rashid
    December 20, 2017

    Nice post. You are doing an awesome work. Keep it up 🙂

  • Cindy
    August 26, 2017

    I’ve always wondered this myself. Sadly, I won’t be purchasing anything from this brand but with the suggestions, you’ve mentioned, I hardly think I’m missing out 🙂

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is Tom Ford Beauty Tested on Animals? or Cruelty-Free?