theBalm

Last Updated: January 4, 2022

Is theBalm Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of theBalm’s ethics and initiatives.

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Ethical Analysis

Is theBalm cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on theBalm’s policies.
theBalm is cruelty-free. None of theBalm’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of theBalm’s products are vegan, but they have some vegan options.
theBalm claims their mica is ethically sourced without child labor.

About theBalm

theBalm is committed to creating premium cosmetics at an accessible price with velvet textures, rich colors, triple-milled pigments, and anti-aging ingredients
COMPANY BASED IN: USA
PRODUCTS MADE IN: Won’t disclose
PRODUCTS: Makeup, Lashes
CERTIFICATIONS: N/A

theBalm

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find theBalm cruelty-free products on Amazon and at Shoppers Drug Mart.

theBalm is Cruelty-Free

theBalm has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider theBalm to be Cruelty-Free.

What About China’s Animal Testing Laws?

theBalm has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

theBalm is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of theBalm, not all of their products are vegan. But they have some products that are suitable for vegans.

The following is a screenshot of what’s currently stated on theBalm’s website about its vegan claims:

Is theBalm Vegan?

Which of theBalm Products is Vegan?

Below is a list of theBalm products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Face – theBalm Vegan

Eyes – theBalm Vegan

Lips – theBalm Vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are theBalm’s products made?

I asked the Balm where their products are manufactured and they told me:

“Thanks for contacting theBalm! We are lucky enough to have partners all over the world who can meet our standards. We are committed to creating the highest quality products you know and love. If you have any other questions or concerns, please let us know.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked theBalm if their mica is ethically sourced without the use of child labor and they responded by stating,

“Our lab’s vendors undergo routine audits to ensure that their mica is ethically sourced, and that child labor is not used in any stage of the process. It is sourced from different locations but regardless of origin, the raw vendors have strict guidelines they must adhere to.”


I hope this article helped you to understand theBalm’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

0 thoughts on “theBalm”

  1. This is a great post! Some of my favorites from theBalm are the Mary-Lou Manizer and Put a Lid On It, and I actually just did a review of the INSTAIN Blushes over on my blog. Thanks for doing this research!

    1. No, unfortunately Cindy-Lou Manizer and the Betty-Lou Manizer both include an ingredient called Carmine which is derived from crushed insects (More on carmine here: http://bit.ly/1XUc7iv)

      and therefore both products from theBalm are NOT vegan.

      Hope that helps, Kim =)

    1. I believe so! This vegan list was provided by theBalm and I just checked out the ingredients for Read My Lips and carmine (the red pigment from crushed insects) wasn’t listed, and it wasn’t listed in the “may contain” section too.

      If you want to make sure, feel free to email them asking if a particular color is vegan.. they are usually very good with responding back! =)

  2. Just found this via google and am so, so glad! I have been using the tinted moisturiser for like 2 years now and I am so glad to hear it’s vegan. Been slowly switching out my old products to more natural ones but it’s nice to know that my current stuff is vegan in the mean time. (I’m the slowest vegan transition-er ever. I haven’t ate an animal product in years but my stuff? still transitioning ever so slowly.)

    1. Glad you found this helpful! I’m still waiting to hear back from theBalm for an updated list of their vegan products as I like to keep all of these lists up-to-date as possible! But whenever you’re in doubt about whether something is vegan… you can definitely email the company and ask! =) it can be a little time consuming but totally worth it in the end to know that the products you choose to buy don’t hurt animals =)

      Keep going girl! I was just like you.. where it was super easy for me to cut out animal products in my diet but switching all my beauty products out to cruelty-free/vegan alternatives took months.. even years! It’s definitely not a race.. just gotta do it at your own pace (ha! that rhymes!)

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