So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
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I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

theBalm Cosmetics Vegan Product List (2019)

This post may contain affiliate links.

theBalm Cosmetics offers a range of makeup products with sassy but classy packaging and cheeky product names. theBalm Cosmetics is a San Francisco based company with a philosophy of creating high-quality and multi-functional makeup products to help you get ready in a jiffy.

Is theBalm Cruelty-Free?

Answer:

Yes. theBalm is cruelty-free; they do not test any of their products or ingredients on animals.

Is theBalm Vegan?

Answer:

theBalm is not an entirely vegan cosmetic brand. Some of theBalm products do contain beeswax and/or carmine but theBalm does offer a range of vegan-friendly makeup products.

Is theBalm vegan? (2019)

Vegan Product List (2019)

Below is a list of theBalm vegan products that do not contain any animal-derived ingredients or by-products:

Face – theBalm Vegan

Eyes – theBalm Vegan

Lips – theBalm Vegan

theBalm Cosmetics - Vegan friendly options!

Have you tried anything from theBalm before?


This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at info@ethicalelephant.com to let me know.

What do you think?

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14 Comments
  • Patricia
    April 18, 2019

    Hi! I’m sorry but the official website of The Balm says that the Foiled Again… Eyeshadow Palette and In theBalm of Your Hand Palette, have CARMINE (CI 75470) as an ingredient 🙁

    • Vicky Ly
      April 19, 2019

      Hi Patricia,

      Hm.. thanks for catching that! I’ve removed both the products you mentioned from this list. This vegan product list was pulled from the balm’s official website when I searched for the keyword “vegan”. It appears as though some of their products that contain carmine were included in the search results. Thanks for letting me know and to help keep this list as accurate and updated as possible =)

  • Nieza
    August 1, 2017

    Hi there! Thx for this post, it is very helpful :”D I know this is a new product but I just wanna ask, do you have any updated info about their new product, Even Steven Foundation from The Balm, is it a vegan product? I have seen many reviews that this foundation is so damn cool. Thx for your response 🙂

  • Chio Gard
    November 27, 2016

    Hey Vicky! Do you know what doesn’t make the other TheBalm mascaras vegan? I checked the ingredient list and I don’t see any difference. Thanks for you help!

  • Amanda Alice
    September 7, 2016

    <3

  • Elle
    August 17, 2016

    Just found this via google and am so, so glad! I have been using the tinted moisturiser for like 2 years now and I am so glad to hear it’s vegan. Been slowly switching out my old products to more natural ones but it’s nice to know that my current stuff is vegan in the mean time. (I’m the slowest vegan transition-er ever. I haven’t ate an animal product in years but my stuff? still transitioning ever so slowly.)

    • Vicky Ly
      August 18, 2016

      Glad you found this helpful! I’m still waiting to hear back from theBalm for an updated list of their vegan products as I like to keep all of these lists up-to-date as possible! But whenever you’re in doubt about whether something is vegan… you can definitely email the company and ask! =) it can be a little time consuming but totally worth it in the end to know that the products you choose to buy don’t hurt animals =)

      Keep going girl! I was just like you.. where it was super easy for me to cut out animal products in my diet but switching all my beauty products out to cruelty-free/vegan alternatives took months.. even years! It’s definitely not a race.. just gotta do it at your own pace (ha! that rhymes!)

      • Zinnee
        May 10, 2019

        Hello. Can u tell me whether balm meet matte hughes lip set vegan ?

  • Coca
    April 18, 2016

    So do their regular pallets like the Balm Voyage pallet have animal derived ingredients?

  • Charlie
    February 21, 2016

    All colours selection of Read My Lips are vegan products? Would like to try out their lipgloss!

    • Vicky Ly
      February 22, 2016

      I believe so! This vegan list was provided by theBalm and I just checked out the ingredients for Read My Lips and carmine (the red pigment from crushed insects) wasn’t listed, and it wasn’t listed in the “may contain” section too.

      If you want to make sure, feel free to email them asking if a particular color is vegan.. they are usually very good with responding back! =)

  • Kim
    February 9, 2016

    Are the Cindy-Lou Manizer and the Betty-Lou Manizer vegan too?

    • Vicky Ly
      February 9, 2016

      No, unfortunately Cindy-Lou Manizer and the Betty-Lou Manizer both include an ingredient called Carmine which is derived from crushed insects (More on carmine here: http://bit.ly/1XUc7iv)

      and therefore both products from theBalm are NOT vegan.

      Hope that helps, Kim =)

  • Aly Laughlin
    December 13, 2015

    This is a great post! Some of my favorites from theBalm are the Mary-Lou Manizer and Put a Lid On It, and I actually just did a review of the INSTAIN Blushes over on my blog. Thanks for doing this research!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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