So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Is TATCHA Cruelty-Free? | TATCHA Vegan Product List (2019)

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Is TATCHA cruelty-free in 2019?

Tatcha is cruelty-free; none of their products or ingredients are tested on animals anywhere in the world. However, it should be noted that Tatcha is owned by Unilever, a parent company that does test on animals when required by law in 2019.

TATCHA’s Animal Testing Policy (2018)

In an email response in 2018, Tatcha confirmed to me:

“I am proud to tell you that our collection is not tested on animals. We do extensive 3rd party safety and efficacy testing on voluntary human subjects but never with our furry friends.

Our collection is currently available in select Barneys New York locations and select Joyce Beauty Hong Kong locations. Hong Kong does not require the same animal testing as mainland China, so please do rest assured that we stand by our policy in every country.

We are officially a part of PETA’s Beauty Without Bunnies program. This is a voluntary pledge that we have taken to clear animal testing from all stages of product development, certifying us as a cruelty-free organization.”

Is TATCHA Vegan?

Not all of Tatcha products are vegan as they do use beeswax, honey, carmine, royal jelly, pearl, and silk derivatives in some of their products. However, TATCHA does offer some vegan skincare products that do not contain animal ingredients or by-products.

Please reference below for a list of TATCHA vegan products.

TATCHA Vegan Product List (2019)

The following products are considered to be suitable for vegans according to TATCHA:

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at to let me know.


Below is a list of products from Tatcha that contain some sort of animal-derived ingredients like royal jelly, sericin (derived from silkworms), honey, beeswax, pearl (conchiolin protein), or carmine.

  • Ageless Revitalizing Eye Cream (contains beeswax) – not vegan
  • Ageless Revitalizing Neck Cream (contains beeswax) – not vegan
  • Cherry Blossom Silk Lipstick (contains sericin) – not vegan
  • Deep Brightening Serum (contains sericin) – not vegan
  • Indigo Soothing Silk Body Butter (contains sericin) – not vegan
  • Indigo Soothing Silk Hand Cream (contains sericin) – not vegan
  • Indigo Soothing Triple Recovery Cream (contains sericin) – not vegan
  • Kyoto Red Silk Lipstick (contains sericin) – not vegan
  • Luminous Body Mist (contains silk extract) – not vegan
  • Luminous Deep Hydration Firming Eye Serum (contains sericin, royal jelly) – not vegan
  • Luminous Deep Hydration Firming Serum (contains royal jelly) – not vegan
  • Luminous Deep Hydration Lifting Mask (contains sericin) – not vegan
  • Luminous Deep Hydration Revitalizing Eye Mask (contains sericin) – not vegan
  • Luminous Dewy Skin Mist (contains sericin, royal jelly) – not vegan
  • Luminous Dewy Skin Night Concentrate (contains royal jelly, sericin) – not vegan
  • Peony Blossom Silk Lipstick (contains sericin) – not vegan
  • Plum Blossom Silk Lipstick (contains sericin) – not vegan
  • Pure Exfoliating Camellia Soap (contains honey) – not vegan
  • Pure Signature Camellia Soap (contains honey, sericin) – not vegan
  • Silken Pore Perfecting Sunscreen (contains sericin) – not vegan
  • Soothing Rice Enzyme Powder (contains hydrolyzed conchiolin protein) – not vegan
  • The Dewy Skin Cream (contains gelatin, sericin) – not vegan
  • The Pearl (contains pearl, silk powder, hydrolyzed silk, sericin, conchiolin protein, royal jelly extract) – not vegan
  • The Satin Skin Mist (contains silk powder) – not vegan
  • The Silk Canvas (contains sericin, hydrolyzed silk, silk powder) – not vegan
  • The Silk Cream (contains sericin, hydrolyzed silk, hydrolyzed conchiolin protein, royal jelly extract) – not vegan
  • The Silky Peony (contains beeswax, sericin, hydrolyzed silk) – not vegan
  • The Water Gel (contains sericin) – not vegan
  • Violet-C Radiance Mask (contains carmine) – not vegan

What do you think?

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is TATCHA Cruelty-Free? | TATCHA Vegan Product List (2019)