Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

bunnies are for cuddling, not for testing 💉🚫🐇 #endanimaltesting (via @veryfatrabbit)

bunnies are for cuddling, not...

My FAVE natural + cruelty-free skincare product of the month is hands-down this @juicebeauty #StemCellular Vinifera Replenishing Oil 🌿 It's an ahhhmazing multi-tasker -- I use it as BOTH a daytime primer and also at night for extra hydration, which is much-needed during the cold winter season 🍇
'Juice Beauty's STEM CELLULAR™ Vinifera Replenishing Oil is ideal for normal to dry complexions and especially beneficial for skin showing the signs of aging including fine lines and wrinkles.'
This product is cruelty-free, vegan, and formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.
#juicebeauty #farmtobeauty #gifted

My FAVE natural + cruelty-free...

Shiseido Brands – Which Ones are Cruelty-Free or Sold in China?

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Is Shiseido cruelty-free?


No. Shiseido is not a cruelty-free brand or corporation. Some of their ingredients are tested on animals, as well as, some of their finished products are tested on animals in order to sell in China.

It should be noted that 2 of Shiseido brands are PETA certified cruelty-free: BareMinerals and Buxom.

Shiseido’s Animal Testing Policy (2018)

Shiseido’s animal testing statement is very misleading because they claim that they stopped testing on animals since April 2013, but they actually haven’t because if you continue reading, it says “this excludes cases in which we must explain the safety to society.”

So that means Shiseido is in fact, still testing on animals even after April 2013. They go on to explain in what cases they are required to test on animals: 1) to prove the safety of their ingredients and 2) to sell in China where animal testing is required by Chinese laws.

Source: Shiseido

Shiseido is not forced to use ingredients that must be tested on animals or are they forced to sell in countries that require animal testing by law, but in doing so, Shiseido must pay and consent to have their products/ingredients tested on animals.

So I would not consider Shiseido or any of Shiseido’s brands that are sold in Mainland China to be cruelty-free because some of their ingredients and products are required to be tested on animals.

It should be noted that 2 of Shiseido’s brands are PETA certified cruelty-free brands: BareMinerals and Buxom. Both brands are not sold in China and are not required to be tested on animals. Both of these brands are in fact, certified cruelty-free by PETA.

When a corporation, as large as Shiseido, has over 40+ brands in its portfolio, it’s sometimes hard to tell which brands are selling in China, or certified cruelty-free, or brands that naturally inherit their parent company’s animal testing policy.

List of Shiseido Brands

I wanted to list out all of Shiseido’s brands to help with:

  • Figuring out which of Shiseido’s brands are cruelty-free
  • Knowing which of Shiseido’s brands are sold in Mainland China
  • If you don’t want to support anything associated with Shiseido, then use this list as a reference as you should avoid all the brands on this list

Sold in China – This brand distributes its products in China where animal testing is required by law

PETA Certified – This brand is PETA Certified Cruelty-Free

No notes – It has not been confirmed whether this brand sells in China, buy or boycott at your own discretion.

If you wish to boycott all of Shiseido’s brands, the list below showcases all of Shiseido brands:


  • Aupres – Sold in China
  • bareMinerals – PETA Certified
  • BUXOM – PETA Certified
  • cleé de peau BEAUTÉ – Sold in China
  • d’icilà – Sold in China
  • d program
  • ettusais
  • Integrate – Sold in China
  • IPSA – Sold in China
  • Laura Mercier
  • Majolica Majorca
  • Maquillage – Sold in China
  • NARS – Sold in China
  • Playlist
  • Prior
  • Revital Granas
  • ShiseidoSold in China
  • Urara – Sold in China
  • Za – Sold in China


  • AG Deo 24
  • Anessa – Sold in China
  • Aqua Label
  • Aquair – Sold in China
  • Aupres – Sold in China
  • AvèneSold in China
  • cleé de peau BEAUTÉ – Sold in China
  • d’icilà – Sold in China
  • d program
  • Elixir – Sold in China
  • ettusais – Sold in China
  • Haku – Sold in China
  • IPSA – Sold in China
  • Playlist
  • Prior
  • Pure & Mild – Sold in China
  • Revital Granas
  • Sea Breeze
  • Senka – Sold in China
  • Urara – Sold in China
  • Za – Sold in China


  • Alaïa Paris
  • Dolce & Gabbana – Sold in China
  • Elie Saab – Sold in China
  • Issey Miyake – Sold in China
  • Narciso Rodriguez – Sold in China
  • Serge Lutens
  • Zadig & Voltaire


  • Aquair – Sold in China
  • Ma Cherie – Sold in China
  • Prior
  • Shiseido Professional – Sold in China
  • Tsubaki – Sold in China
  • UNO


What do you think?

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1 Comment
  • Pamela
    July 22, 2018

    Hi Vicky, I love animals too, can you tell me please which brands of facial creams are cruelty free? Thank you

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Revlon Brands – Which Ones are Cruelty-Free or Sold in China?
Shiseido Brands – Which Ones are Cruelty-Free or Sold in China?