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Comfortably chic πŸ’• loving my @bcfootwear vegan therapeutic sandals in white ✨ the cushioned sole keeps my walking feet happy while the white vegan leather woven straps adds a touch of elegance to complete any summer outfit πŸ‘ŒπŸ» and they’re only under $100 too! πŸ”₯ All of @bcfootwear shoes are now 100% VEGAN!πŸŒ±πŸ’›πŸ™ŒπŸ»
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#bcfootwear #bcfootwearlovesyou #gifted

Comfortably chic πŸ’• loving my...

β˜… π—˜π—¦π—–π—”π—£π—˜ π—§π—›π—˜ 𝗒π—₯π——π—œπ—‘π—”π—₯𝗬 β˜… 
Check this cruelty-free and vegan beauty subscription box by @medusas_makeup! πŸ’– This month, in particular, is a special edition box as Medusa's Makeup celebrates their birthday with their BIGGEST and most EPIC box of the year!! πŸ₯³πŸŽπŸ§ The monthly vegan beauty box starts at $16.95/mo, cancel anytime!
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π”π”’π”‘π”²π”°π”ž'𝔰 π”π”žπ”¨π”’π”²π”­ 𝔄𝔲𝔀𝔲𝔰𝔱 𝔅𝔦𝔯𝔱π”₯π”‘π”žπ”Ά 𝔐𝔬𝔫𝔱π”₯ 𝔅𝔬𝔡
🧁 Sweet Cheeks in Double Dare
🧁 Glitter Blush Brush (π˜”π˜Ί 𝘍𝘒𝘷𝘦!✨)
🧁 Liquid Eyeshadow in Audrey
🧁 Glitter in Mystique
+ Includes bonus items:
πŸŽ‰ Motel Keychain
πŸŽ‰ Rawganic Facial Wipe
πŸŽ‰ Medusa Sticker Sheet (not shown in pic)
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Get your hands on @medusas_makeup Birthday Beauty Box while you still can! πŸ’œ
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#medusasmakeup #gifted

β˜… π—˜π—¦π—–π—”π—£π—˜ π—§π—›π—˜ 𝗒π—₯π——π—œπ—‘π—”π—₯𝗬 β˜…...

Squad goals πŸ’•βœ¨
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πŸ“Έ via @missyminzi

Squad goals πŸ’•βœ¨ . ....

Looking for consciously-made vegan belts? Let me introduce you to @doshishop, a US-based vegan fashion brand offering a range of vegan leather handbags, briefcases, backpacks, belts, and accessories for men and women. πŸ’Ό πŸ’ž All of Doshi's accessories are free of animal materials and all ethically made using environmentally-conscious processes.
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This is one of their reversible vegan belts for women. That's right, you get two belts for one! One side is pink and the other is brown (also available in other colors) You can dress this belt up or down; casual or for work/professional attire.
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Use coupon code: 'ETHICALELEPHANT10' to receive 10% off order $50+
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#doshi #firstfivefortheworld #doshishop #veganbelt #Gifted

Looking for consciously-made vegan belts?...

YAAASS Cauliflower definitely had the glow up of the century!! πŸ™ŒπŸ»βœ¨

YAAASS Cauliflower definitely had the...

Every kindness matters πŸ’•βœ¨
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🎨 via @jangandfox

Every kindness matters πŸ’•βœ¨ ....

Plant-powered, baby! πŸŒ±πŸ”Œβš‘οΈ #vegan #runningonplants #poweredbyplants
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πŸ“Έ via @veganizedworld

Plant-powered, baby! πŸŒ±πŸ”Œβš‘οΈ #vegan #runningonplants...

π’±π’Ύπ’Έπ“‰π‘œπ“‡π“Ž! πŸ™ŒπŸ» Illinois Becomes Third State to Ban Sale of Animal-Tested Cosmetics! πŸ‡
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SB 241, sponsored by Senator Linda Holmes (D-Aurora) and signed by Governor J.B. Pritzker on August 9, prohibits the import or sale of any cosmetic if the final product or any ingredient was tested on animals after January 1, 2020.
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Last year, California became the first state to enact β€œhumane cosmetics” legislation, followed by Nevada in June. Illinois’ new law provides additional incentives for cosmetics companies to invest in non-animal alternatives to help them stay competitive in a changing global market while sparing animals from painful tests. (Source: Animal Welfare Institute)

π’±π’Ύπ’Έπ“‰π‘œπ“‡π“Ž! πŸ™ŒπŸ» Illinois Becomes Third...

Keeping it cool 😎🍦✨#squad
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πŸ“Έ via @livekindlyco

Keeping it cool 😎🍦✨#squad ....

Cruelty-free Makeup doesn't have to be expensive! 🐰 There are so many affordable + high-quality cruelty-free makeup brands now available at most drugstores so that you can easily make the CF switch even if you're on a budget! πŸ’‹ πŸ’–
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Love this illustration by @timetogetclean of some CF drugstore makeup brands πŸ‡βœ¨
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And there's many many more!! πŸ‘‡πŸ»
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100% Vegan + Cruelty-Free Makeup Brands:
🌱 ELF Cosmetics – 100% Vegan
🌱 Pacifica – 100% Vegan
🌱 B. - 100% Vegan
🌱 Emani – 100% Vegan
🌱 EcoTools – 100% Vegan
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Cruelty-Free Brands with Vegan Makeup Options:
(Updated: Aug 14)
πŸ’„ Pixi Beauty
πŸ’„ Essence
πŸ’„ Barry M
πŸ’„ Physicians Formula
πŸ’„ Milani
πŸ’„ Mineral Fusion
πŸ’„ BH Cosmetics
πŸ’„ ColourPop
πŸ’„ CoverGirl
πŸ’„ L.A. Girl
πŸ’„ theBalm
πŸ’„ Makeup Revolution
πŸ’„ GOSH Cosmetics
πŸ’„ Jordana
πŸ’„ Flower Beauty
πŸ’„ Catrice
πŸ’„ Makeup Academy (MUA)
πŸ’„ Lottie London
πŸ’„ Real Techniques
πŸ’„ Ardell Lashes
πŸ’„ Eyelure
🏒 NYX Cosmetics (owned by L’Oreal)
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What are some of your fave cruelty-free drugstore makeup brands? πŸ’ž

Cruelty-free Makeup doesn't have to...

Which Brands at Sephora are Cruelty-Free or Tested on Animals?

This post may contain affiliate links.

Shopping at Sephora but wondering which brands are cruelty-free and not tested on animals? Well you’ve come to the right place because I went through Sephora’s entire brand directory list of over 300+ brands and did the research to find out which brands are cruelty-free or not!

In this list, you’ll be able to figure out which brands, that are available at Sephora, test or do not test on animals. To keep things simple, I’ve noted each brand accordingly:

This brand is not cruelty-free This brand is not cruelty-free; tested on animals

This brand is cruelty-free! This brand is cruelty-free!; does not test on animals (may or may not be vegan)

This brand is cruelty-free! This brand is cruelty-free but is owned by a parent company that does test on animals

I received a response from this brand but am not 100% satisfied with the information provided to me to claim if they’re cruelty-free or not

Vegan – This brand only offers vegan products; no animal-derived ingredients or by-products

Don’t see a brand listed here? It might be because I’m still waiting to hear back from them! Check the list at the very bottom of this post to see if the brand you’re looking for is on my pending list at the very bottom of this page.

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  • ALTERNA
  • Anthony
  • Apivita
  • Azzaro
  • B. Kamins
  • BeautyBio
  • BERDOUES
  • bkr
  • Cane + Austin
  • Carolina Herrera
  • Carven Parfums
  • Cinema Secrets
  • Commodity
  • Comptoir Sud Pacifique
  • DEREK LAM 10 CROSBY
  • Dominique Cosmetics
  • Earth’s Nectar
  • Eight & Bob
  • ELIE SAAB Perfume
  • ghd
  • GLO Science
  • Grande Cosmetics
  • Hush
  • It’s Skin
  • Kaja
  • Kane NY
  • Keranique
  • Kilian
  • Lano
  • LASHFOOD
  • LAWLESS
  • Living Proof
  • Lunar Beauty
  • MAELYS Cosmetics
  • Martial Vivot
  • Moschino
  • Naturally Serious
  • Nina Ricci Perfume
  • O&M
  • Obagi Clinical
  • PATRICK TA
  • Private Doctor
  • Qhemet Biologics
  • Rita Hazan
  • Rossano Ferreti Parma
  • Saturday Skin
  • Seed Phytonutrients
  • Serge Lutens Perfumes
  • Shaveworks
  • St. Tropez
  • surratt beauty
  • Taste Beauty
  • The INKEY List
  • Together Beauty
  • Violet Voss
  • Viseart
  • VOLUSPA
  • Winky Lux

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118 Comments
  • Grace
    April 8, 2019

    Hey there!

    On behalf of myself and my two bunnies, we thank you for your hard work looking into the stats of these beauty brands. I had done some extensive research on Hourglass and though they are owned by Unilever, I found that Unilever is now PETA approved as cruelty free and Dove is now cruelty free as well:

    https://www.unilever.com/news/press-releases/2018/unilever-supports-calls-for-a-worldwide-animal-testing-ban-on-cosmetics.html

    Did something change from September?

    • Vicky Ly
      April 9, 2019

      Hi Grace,

      Glad to hear you’re enjoying this list! Great question and unfortunately, the topic of Unilever, Dove, and PETA is a little complicated. But let me try to break it down.

      First, Dove recently became PETA-certified cruelty-free, but Unilever (Dove’s parent company) is actually NOT PETA-certified cruelty-free.

      For some reason, PETA has this sort of ‘grey-area’ status for brands called “Companies Working for Regulatory Change” which is where they placed Unilever.

      PETA explains, “Working for Regulatory Change” is a category that recognizes companies that test on animals only when required by law, that are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development, validation, and acceptance of non-animal methods.”

      When you search for Unilever in PETA’s Online Database, Unilever shows up as “This company is working toward regulatory changes to reduce the number of animals used for testing. This company DOES test on animals.”

      So, Unilever DOES test on animals and continues to do so in 2019. And PETA is well-aware of this, but they have chosen to classify Unilever in this honorary category. I personally don’t know why they have chosen to do this and it just ends up confusing customers who are trying to look for 100% cruelty-free companies.

      In the end, Unilever is NOT cruelty-free and they DO test on animals when required by law.

      Hope that helps to clear things up for you, Grace!

  • Melissa
    April 5, 2019

    Thanks so much for all of your ongoing efforts. I did want to let you know that unfortunately Korres is no longer cruelty-free as in 2018 they started selling in mainland China.
    Thanks!

    • Vicky Ly
      April 6, 2019

      Hi Melissa,
      KORRES just confirmed to me that they are only selling their products online and in Hong Kong.

      Hong Kong does NOT have the same animal testing laws as Mainland China and Hong Kong does NOT require cosmetics to be tested on animals (including both pre-market and post-market).

      This is what KORRES told me,
      “We launched in China this year, but we are able to distribute in China without animal testing. We are selling online only and via Hong Kong (cross-border) so therefore the animal testing policies are not applicable. We still maintain our policy as a cruelty-free brand.”

      I have a post explaining China’s animal testing laws here >> https://ethicalelephant.com/understanding-china-animal-testing-laws/ << if you wish to learn more about how companies can sell online only and/or via Hong Kong and still remain to be cruelty-free. Hope that helps to clear things up for you, Melissa!

  • Kirsten C
    March 29, 2019

    Thanks for putting this list together and for constantly updating it! I reference this all the time whenever I am looking to make a purchase. Can you confirm if you also factor in whether a company sells its goods in China? If not, it would be helpful if you included that, too, since China requires that any beauty products be tested on animals. I saw that Perricone MD was listed as cruelty-free, but I noticed they also sell their goods in China. This is taken directly from the FAQ section of their website:

    “Perricone MD does not test on animals nor do we believe in the practice. We are one of many beauty brands that are sold internationally including in China and you may be aware that the Chinese government tests imported wholesale cosmetics by law, but products ordered from Perricone MD and shipped directly from us to our customers throughout the world are not tested on animals. Some of the products’ ingredients are not considered vegan in case this is a related concern.”

    • Vicky Ly
      April 1, 2019

      Hi Kirsten,

      Glad to hear you’re finding this list helpful! =)

      Any cosmetic brand importing and selling their products in Mainland China is NOT considered cruelty-free by our standards. Because like you said, China DOES require all imported cosmetics to be tested on animals by law.

      In order to be considered and marked as being “cruelty-free” in this list, I have confirmed with each brand that they are NOT selling in Mainland China.

      Currently, China’s animal testing laws only apply to cosmetic brands that are selling their products in-stores in Mainland China. Their animal testing requirements do NOT apply to products that are directly shipped to customers in China that were purchased from an online retailer or from the brand’s website. This is the case for Perricone MD, where they do not sell their products in a physical store in Mainland China and they only ship directly to their customers in China, this is why they are NOT required to test on animals per China’s animal testing laws.

      Hope that helps to clear things up for you! If you’d like more information about China’s animal testing laws, I have a helpful post explaining it here >> https://ethicalelephant.com/understanding-china-animal-testing-laws/

  • Elizabeth Beckhusen
    March 9, 2019

    what a lot of work you’ve done here! I’m both grateful and depressed – my shopping today will not be as easy as I’d hoped.

  • Tara
    March 1, 2019

    Thank you so much for all y’all do! Such a great list!! Is there anyway to make a printer-friendly version? I have been copying and pasting lol. I know that’s asking a lot so if not it’s no biggie!! I would just love to carry this with me! Thanks again!!

  • Kira
    February 16, 2019

    I thought that Laura Mercier and Laneige we’re cruelty free?

  • Caroline
    January 29, 2019

    Hi thanks for this list!
    Pat McGrath’s website says they do not test on animals, or use ingredients tested on animals.
    Are their products sold in China?

    • Van
      February 9, 2019

      I have the same doubt! They used to say they tested on animals when required by law (aka China), but now I can only read that they don’t test on animals and I don’t see anything about β€œwhen required by law”.

  • Ima Ghost
    January 22, 2019

    Thanks a million for this list. Also! These brands are Leaping Bunny certified:
    bkr
    By/Rosie Jane (100% vegan)
    No Mo-Stache (100% vegan)
    PHLUR (100% vegan)
    Summer Fridays (100% vegan)

    • Vicky Ly
      January 23, 2019

      Thank you so much for the update! Glad to see so many brands become Leaping Bunny certified in 2019!!! =)

  • Emilie
    January 21, 2019

    Hi,
    On MAC’s website they say that they do not test on animals. Isn’t that true?

    It says:
    β€œ MΒ·AΒ·C does not test on animals. We do not own any animal testing facilities and we never ask others to test on animals for us. While some governments conduct animal testing to prove safety before they will allow us to sell our products, MΒ·AΒ·C has never tested on animals and we continue to be a leader in the movement to end animal testing globally. To this end, we are proud to partner with IIVS (INSTITUTE FOR IN VITRO SCIENCES) to expand the use and acceptance of non-animal testing methods worldwide. β€œ

    It’s owned by EstΓ©e Lauder though but MAC themselves do not test on animals.. am I right?
    – Emilie

    • Vicky Ly
      January 21, 2019

      Hi Emilie,

      MAC and Estee Lauder have done a really good job at strategically wording their animal testing policy to SOUND like they’re cruelty-free and that they don’t test on animals but here’s what they’re not saying:

      – Both MAC and Estee Lauder are NOT cruelty-free, both company’s products ARE tested on animals when required by law.

      – In their statement, “While some governments conduct animal testing to prove safety before they will allow us to sell our products…” implies that MAC is selling their products in countries that require their products to be tested on animals, this is the case in Mainland China.

      – The statement, “MAC has never tested on animals” is somewhat true in theory but the reality is, in order to sell their products in China, MAC has to consent and pay to have their products tested on animals by the Chinese local authorities. So, although MAC is not doing the animal tests themselves.. they’re having OTHERS do it for them.

      – You may be asking, but it’s not up to MAC when the law requires their products to be tested on animals right? Not exactly. So many cruelty-free cosmetic brands have chosen NOT to sell in Mainland China until China changes their animal testing laws. MAC has unfortunately chosen to put profits before the welfare of animals and they are knowingly allowing the Chinese officials to test their products on animals in order for them to sell their products within their country. MAC can simply choose NOT to sell in China if they really do care about animals.

      – This is the same with Estee Lauder where they have also chosen to sell their products in China.

      Hope that clears things up for you, Emilie! Please let me know if you have any other questions.

  • Niki
    December 31, 2018

    I know this is an old post so you might not update, but I noticed that Fenty is listed as unknown, but they are definitely not tested on animals πŸ™‚

    • Vicky Ly
      January 4, 2019

      Hi Niki,
      This post is updated frequently as new information becomes available. Unfortunately, I still haven’t received confirmation from Fenty Beauty about whether any of their products are sold in-stores in Mainland China or if they have plans to expand to selling in China this year, which will require them to test on animals as per China’s animal testing laws. I’ll reach out to them again and will hopefully receive a response that clears things up! I would love to classify them as being cruelty-free! ??

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Does Eve Lom Test on Animals? | Eve Lom’s Animal Testing Policy (2019)
Which Brands at Sephora are Cruelty-Free or Tested on Animals?