I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

List of Cruelty-Free Brands at Sephora

This post may contain affiliate links.

Shopping at Sephora but wondering which brands are cruelty-free or tested on animals? Well, you’ve come to the right place because I went through Sephora’s entire brand directory list of over 300+ brands and did the research to find out which brands are cruelty-free or not!

In this list, you’ll be able to figure out which brands, that are available at Sephora, test or do not test on animals. To keep things simple, I’ve noted each brand accordingly:

This brand is not cruelty-free This brand is not cruelty-free; tested on animals

This brand is cruelty-free! This brand is cruelty-free!; does not test on animals (may or may not be vegan)

This brand is cruelty-free! This brand is cruelty-free but is owned by a parent company that does test on animals

I received a response from this brand but am not 100% satisfied with the information provided to me to claim if they’re cruelty-free or not

Vegan – This brand only offers vegan products; no animal-derived ingredients or by-products

Don’t see a brand listed here? It might be because I’m still waiting to hear back from them! Check the list at the very bottom of this post to see if the brand you’re looking for is on my pending list at the very bottom of this page.


























Unclear Policies Explained

[1] Alpha H states “in regards to ingredient suppliers as we source from a large range of suppliers dependant on availability of raw materials we are unable to comment on each individual suppliers policies.”
[2] COMME des GARÇONS was unable to provide clarifications on whether they test on animals when required by law.
[3] DERMAFLASH was unable to provide clarifications on whether their ingredient suppliers test on animals.
[4] Dermarche Labs was unable to provide clarifications on whether their ingredient suppliers test on animals.
[5] dpHUE states they do not require additional documentation from their ingredient suppliers in verifying they don’t test on animals.
[6] Fenty Beauty by Rihanna was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[7] Iles Formula was unable to provide clarifications on whether their ingredient suppliers test on animals.
[8] Kevyn Aucoin was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[9] Kora Organics was unable to provide clarifications on whether their ingredient suppliers test on animals and if they ask others to test on their behalf.
[10] Laura Mercier was unable to provide clarifications on whether their ingredient suppliers test on animals.
[11] Madam C.J. Walker Beauty Culture was unable to provide clarifications on whether their ingredient suppliers test on animals.
[12] MARAJO states “our finished products are not tested on animals. However, we cannot make any claims regarding the individual component ingredients.”
[13] Marc Jacobs Beauty was unable to provide clarifications on whether their ingredient suppliers test on animals.
[14] Nudestix claims to sell in mainland China without subject to animal tests, however, post-market animal testing in China remains unclear.
[15] PAT McGRATH LABS was unable to provide clarifications on whether their ingredient suppliers test on animals and states, they “cannot confirm at this time.”
[16] Proactiv states “our finished products are not tested on animals. However, we cannot make any claims regarding the individual component ingredients.”
[17] Stella McCartney was unable to provide clarifications on whether their ingredient suppliers test on animals.
[18] Velour Lashes states “none of our products or raw ingredients are tested on animals! Unfortunately, we are not privy to most of the information you are asking regarding the third parties.”

  • Anthony
  • Apivita
  • Azzaro
  • B. Kamins
  • BeautyBio
  • bkr
  • Cane + Austin
  • Carolina Herrera
  • Carven Parfums
  • Cinema Secrets
  • Commodity
  • Comptoir Sud Pacifique
  • Dominique Cosmetics
  • Earth’s Nectar
  • Eight & Bob
  • ELIE SAAB Perfume
  • ghd
  • GLO Science
  • Grande Cosmetics
  • Hush
  • Innisfree
  • It’s Skin
  • Kaja
  • Kane NY
  • Keranique
  • Kilian
  • Lano
  • Living Proof
  • Lunar Beauty
  • MAELYS Cosmetics
  • Martial Vivot
  • Moschino
  • Naturally Serious
  • Nina Ricci Perfume
  • O&M
  • Obagi Clinical
  • Private Doctor
  • Qhemet Biologics
  • Rita Hazan
  • ROEN Beauty
  • Rossano Ferreti Parma
  • Saturday Skin
  • Seed Phytonutrients
  • Serge Lutens Perfumes
  • Shaveworks
  • St. Tropez
  • surratt beauty
  • Taste Beauty
  • The INKEY List
  • Together Beauty
  • Violet Voss
  • Viseart

What do you think?

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  • Grace
    April 8, 2019

    Hey there!

    On behalf of myself and my two bunnies, we thank you for your hard work looking into the stats of these beauty brands. I had done some extensive research on Hourglass and though they are owned by Unilever, I found that Unilever is now PETA approved as cruelty free and Dove is now cruelty free as well:


    Did something change from September?

    • Vicky Ly
      April 9, 2019

      Hi Grace,

      Glad to hear you’re enjoying this list! Great question and unfortunately, the topic of Unilever, Dove, and PETA is a little complicated. But let me try to break it down.

      First, Dove recently became PETA-certified cruelty-free, but Unilever (Dove’s parent company) is actually NOT PETA-certified cruelty-free.

      For some reason, PETA has this sort of ‘grey-area’ status for brands called “Companies Working for Regulatory Change” which is where they placed Unilever.

      PETA explains, “Working for Regulatory Change” is a category that recognizes companies that test on animals only when required by law, that are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development, validation, and acceptance of non-animal methods.”

      When you search for Unilever in PETA’s Online Database, Unilever shows up as “This company is working toward regulatory changes to reduce the number of animals used for testing. This company DOES test on animals.”

      So, Unilever DOES test on animals and continues to do so in 2019. And PETA is well-aware of this, but they have chosen to classify Unilever in this honorary category. I personally don’t know why they have chosen to do this and it just ends up confusing customers who are trying to look for 100% cruelty-free companies.

      In the end, Unilever is NOT cruelty-free and they DO test on animals when required by law.

      Hope that helps to clear things up for you, Grace!

  • Melissa
    April 5, 2019

    Thanks so much for all of your ongoing efforts. I did want to let you know that unfortunately Korres is no longer cruelty-free as in 2018 they started selling in mainland China.

    • Vicky Ly
      April 6, 2019

      Hi Melissa,
      KORRES just confirmed to me that they are only selling their products online and in Hong Kong.

      Hong Kong does NOT have the same animal testing laws as Mainland China and Hong Kong does NOT require cosmetics to be tested on animals (including both pre-market and post-market).

      This is what KORRES told me,
      “We launched in China this year, but we are able to distribute in China without animal testing. We are selling online only and via Hong Kong (cross-border) so therefore the animal testing policies are not applicable. We still maintain our policy as a cruelty-free brand.”

      I have a post explaining China’s animal testing laws here >> https://ethicalelephant.com/understanding-china-animal-testing-laws/ << if you wish to learn more about how companies can sell online only and/or via Hong Kong and still remain to be cruelty-free. Hope that helps to clear things up for you, Melissa!

  • Kirsten C
    March 29, 2019

    Thanks for putting this list together and for constantly updating it! I reference this all the time whenever I am looking to make a purchase. Can you confirm if you also factor in whether a company sells its goods in China? If not, it would be helpful if you included that, too, since China requires that any beauty products be tested on animals. I saw that Perricone MD was listed as cruelty-free, but I noticed they also sell their goods in China. This is taken directly from the FAQ section of their website:

    “Perricone MD does not test on animals nor do we believe in the practice. We are one of many beauty brands that are sold internationally including in China and you may be aware that the Chinese government tests imported wholesale cosmetics by law, but products ordered from Perricone MD and shipped directly from us to our customers throughout the world are not tested on animals. Some of the products’ ingredients are not considered vegan in case this is a related concern.”

    • Vicky Ly
      April 1, 2019

      Hi Kirsten,

      Glad to hear you’re finding this list helpful! =)

      Any cosmetic brand importing and selling their products in Mainland China is NOT considered cruelty-free by our standards. Because like you said, China DOES require all imported cosmetics to be tested on animals by law.

      In order to be considered and marked as being “cruelty-free” in this list, I have confirmed with each brand that they are NOT selling in Mainland China.

      Currently, China’s animal testing laws only apply to cosmetic brands that are selling their products in-stores in Mainland China. Their animal testing requirements do NOT apply to products that are directly shipped to customers in China that were purchased from an online retailer or from the brand’s website. This is the case for Perricone MD, where they do not sell their products in a physical store in Mainland China and they only ship directly to their customers in China, this is why they are NOT required to test on animals per China’s animal testing laws.

      Hope that helps to clear things up for you! If you’d like more information about China’s animal testing laws, I have a helpful post explaining it here >> https://ethicalelephant.com/understanding-china-animal-testing-laws/

  • Elizabeth Beckhusen
    March 9, 2019

    what a lot of work you’ve done here! I’m both grateful and depressed – my shopping today will not be as easy as I’d hoped.

  • Tara
    March 1, 2019

    Thank you so much for all y’all do! Such a great list!! Is there anyway to make a printer-friendly version? I have been copying and pasting lol. I know that’s asking a lot so if not it’s no biggie!! I would just love to carry this with me! Thanks again!!

  • Kira
    February 16, 2019

    I thought that Laura Mercier and Laneige we’re cruelty free?

  • Caroline
    January 29, 2019

    Hi thanks for this list!
    Pat McGrath’s website says they do not test on animals, or use ingredients tested on animals.
    Are their products sold in China?

    • Van
      February 9, 2019

      I have the same doubt! They used to say they tested on animals when required by law (aka China), but now I can only read that they don’t test on animals and I don’t see anything about “when required by law”.

  • Ima Ghost
    January 22, 2019

    Thanks a million for this list. Also! These brands are Leaping Bunny certified:
    By/Rosie Jane (100% vegan)
    No Mo-Stache (100% vegan)
    PHLUR (100% vegan)
    Summer Fridays (100% vegan)

    • Vicky Ly
      January 23, 2019

      Thank you so much for the update! Glad to see so many brands become Leaping Bunny certified in 2019!!! =)

  • Emilie
    January 21, 2019

    On MAC’s website they say that they do not test on animals. Isn’t that true?

    It says:
    “ M·A·C does not test on animals. We do not own any animal testing facilities and we never ask others to test on animals for us. While some governments conduct animal testing to prove safety before they will allow us to sell our products, M·A·C has never tested on animals and we continue to be a leader in the movement to end animal testing globally. To this end, we are proud to partner with IIVS (INSTITUTE FOR IN VITRO SCIENCES) to expand the use and acceptance of non-animal testing methods worldwide. “

    It’s owned by Estée Lauder though but MAC themselves do not test on animals.. am I right?
    – Emilie

    • Vicky Ly
      January 21, 2019

      Hi Emilie,

      MAC and Estee Lauder have done a really good job at strategically wording their animal testing policy to SOUND like they’re cruelty-free and that they don’t test on animals but here’s what they’re not saying:

      – Both MAC and Estee Lauder are NOT cruelty-free, both company’s products ARE tested on animals when required by law.

      – In their statement, “While some governments conduct animal testing to prove safety before they will allow us to sell our products…” implies that MAC is selling their products in countries that require their products to be tested on animals, this is the case in Mainland China.

      – The statement, “MAC has never tested on animals” is somewhat true in theory but the reality is, in order to sell their products in China, MAC has to consent and pay to have their products tested on animals by the Chinese local authorities. So, although MAC is not doing the animal tests themselves.. they’re having OTHERS do it for them.

      – You may be asking, but it’s not up to MAC when the law requires their products to be tested on animals right? Not exactly. So many cruelty-free cosmetic brands have chosen NOT to sell in Mainland China until China changes their animal testing laws. MAC has unfortunately chosen to put profits before the welfare of animals and they are knowingly allowing the Chinese officials to test their products on animals in order for them to sell their products within their country. MAC can simply choose NOT to sell in China if they really do care about animals.

      – This is the same with Estee Lauder where they have also chosen to sell their products in China.

      Hope that clears things up for you, Emilie! Please let me know if you have any other questions.

  • Niki
    December 31, 2018

    I know this is an old post so you might not update, but I noticed that Fenty is listed as unknown, but they are definitely not tested on animals 🙂

    • Vicky Ly
      January 4, 2019

      Hi Niki,
      This post is updated frequently as new information becomes available. Unfortunately, I still haven’t received confirmation from Fenty Beauty about whether any of their products are sold in-stores in Mainland China or if they have plans to expand to selling in China this year, which will require them to test on animals as per China’s animal testing laws. I’ll reach out to them again and will hopefully receive a response that clears things up! I would love to classify them as being cruelty-free! ??

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Does Eve Lom Test on Animals? | Eve Lom’s Animal Testing Policy (2019)
List of Cruelty-Free Brands at Sephora