I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
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"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
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The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
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Many of them are forced to live and work in shocking conditions.
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Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

List of Cruelty-Free Brands at Sephora

This post may contain affiliate links.

Shopping at Sephora but wondering which brands are cruelty-free or tested on animals? Well, you’ve come to the right place because I went through Sephora’s entire brand directory list of over 300+ brands and did the research to find out which brands are cruelty-free or not!

In this list, you’ll be able to figure out which brands, that are available at Sephora, test or do not test on animals. To keep things simple, I’ve noted each brand accordingly:

This brand is not cruelty-free This brand is not cruelty-free; tested on animals

This brand is cruelty-free! This brand is cruelty-free!; does not test on animals (may or may not be vegan)

This brand is cruelty-free! This brand is cruelty-free but is owned by a parent company that does test on animals

I received a response from this brand but am not 100% satisfied with the information provided to me to claim if they’re cruelty-free or not

Vegan – This brand only offers vegan products; no animal-derived ingredients or by-products

Don’t see a brand listed here? It might be because I’m still waiting to hear back from them! Check the list at the very bottom of this post to see if the brand you’re looking for is on my pending list at the very bottom of this page.

A

B

C

D


E

F

G

H


I

J

K

L


M

N

P


Q

R

S

T


U

V

X


Y

Z

123


Unclear Policies Explained

[1] Alpha H states “in regards to ingredient suppliers as we source from a large range of suppliers dependant on availability of raw materials we are unable to comment on each individual suppliers policies.”
[2] COMME des GARÇONS was unable to provide clarifications on whether they test on animals when required by law.
[3] DERMAFLASH was unable to provide clarifications on whether their ingredient suppliers test on animals.
[4] Dermarche Labs was unable to provide clarifications on whether their ingredient suppliers test on animals.
[5] dpHUE states they do not require additional documentation from their ingredient suppliers in verifying they don’t test on animals.
[6] Fenty Beauty by Rihanna was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[7] Iles Formula was unable to provide clarifications on whether their ingredient suppliers test on animals.
[8] Kevyn Aucoin was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[9] Kora Organics was unable to provide clarifications on whether their ingredient suppliers test on animals and if they ask others to test on their behalf.
[10] Laura Mercier was unable to provide clarifications on whether their ingredient suppliers test on animals.
[11] Madam C.J. Walker Beauty Culture was unable to provide clarifications on whether their ingredient suppliers test on animals.
[12] MARAJO states “our finished products are not tested on animals. However, we cannot make any claims regarding the individual component ingredients.”
[13] Marc Jacobs Beauty was unable to provide clarifications on whether their ingredient suppliers test on animals.
[14] Nudestix claims to sell in mainland China without subject to animal tests, however, post-market animal testing in China remains unclear.
[15] PAT McGRATH LABS was unable to provide clarifications on whether their ingredient suppliers test on animals and states, they “cannot confirm at this time.”
[16] Proactiv states “our finished products are not tested on animals. However, we cannot make any claims regarding the individual component ingredients.”
[17] Stella McCartney was unable to provide clarifications on whether their ingredient suppliers test on animals.
[18] Velour Lashes states “none of our products or raw ingredients are tested on animals! Unfortunately, we are not privy to most of the information you are asking regarding the third parties.”

  • ALTERNA
  • Anthony
  • Apivita
  • Azzaro
  • B. Kamins
  • BeautyBio
  • BERDOUES
  • bkr
  • Cane + Austin
  • Carolina Herrera
  • Carven Parfums
  • Cinema Secrets
  • Commodity
  • Comptoir Sud Pacifique
  • DEREK LAM 10 CROSBY
  • Dominique Cosmetics
  • Earth’s Nectar
  • Eight & Bob
  • ELIE SAAB Perfume
  • ghd
  • GLO Science
  • Grande Cosmetics
  • Hush
  • Innisfree
  • It’s Skin
  • Kaja
  • Kane NY
  • Keranique
  • Kilian
  • Lano
  • LASHFOOD
  • LAWLESS
  • Living Proof
  • Lunar Beauty
  • MAELYS Cosmetics
  • Martial Vivot
  • Moschino
  • Naturally Serious
  • Nina Ricci Perfume
  • O&M
  • Obagi Clinical
  • PATRICK TA
  • Private Doctor
  • Qhemet Biologics
  • Rita Hazan
  • ROEN Beauty
  • Rossano Ferreti Parma
  • Saturday Skin
  • Seed Phytonutrients
  • Serge Lutens Perfumes
  • Shaveworks
  • St. Tropez
  • surratt beauty
  • Taste Beauty
  • The INKEY List
  • Together Beauty
  • Violet Voss
  • Viseart
  • VOLUSPA

What do you think?

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122 Comments
  • Lola
    March 21, 2018

    Hello!

    Does anyone know if “Clean” fragrances available at Sephora are cruelty free and vegan friendly? Thank you!

  • Emily
    March 11, 2018

    Hi, Vicky! Firstly, thank you so much for making this list. It can definitely be an inconvenience to ensure that all the different cosmetics I buy are cruelty-free, but the sacrifice is absolutely worth it. I wanted to try out Huda Beauty’s makeup, but as I was researching whether or not they were cruelty-free, I found that they sell mink fur false eyelashes. The real mink falsies aren’t available on Sephora (they’re on the brand website). By technicality Huda can still call its makeup cruelty-free, since they apparently don’t test their products on animals. But I hope you’ll agree that any company involved in fur trades (even if they try to insist that the fur is cruelty-free *eye roll*) doesn’t deserve any cruelty-free credit at all. If your own research gets you the same results that mine did, please change Huda Beauty’s status on this list, or at least add a note that the brand does sell real fur products.

  • Michelle
    March 3, 2018

    DevaCurl is cruelty free.

    • Vicky Ly
      March 4, 2018

      Hey Michelle,
      I received a response from DevaCurl that was a little unclear and ambiguous which is why I marked them as being not cruelty-free but I just changed their status to a question mark as it’s not really clear if they do or do not test on animals.

      DevaCurl products may or may not be tested on animals when required by law.

      Phyrra has an amazing post on her site where she walks us through her response from DevaCurl.. I received a somewhat similar response from them recently. Read it here: https://phyrra.net/is-devacurl-cruelty-free.html

  • Alma
    February 28, 2018

    Marc Jacobs Beauty is according to PETA cruelty free!! 🙂

  • Theresa
    February 17, 2018

    Do you know if Erborian is cruelty free? I couldn’t find anything on them when I was digging around. Thanks.

  • Liz
    February 2, 2018

    Hey Vicky! Quick question! Why is Deva Curl marked on your list as being not cruelty free? Almost all of their products have the PETA certified cruelty free bunny logo on them.

    Thanks!!!

  • Susannah
    January 18, 2018

    Thank you for his list! Helps tremendously. Shared with my brother as welll

  • nady
    January 16, 2018

    isn’t laura mercier cruelty free?

    • Susannah
      January 18, 2018

      Never has been.

  • Ali
    January 13, 2018

    I’m not sure why but it seemed like there were quite a few of the 100% vegan options that came up as “page not found” and were no longer appearing in their list, bummer! Also, have you heard anything about the Kat Von D mascara? Im having trouble finding that as well.

    • Vicky Ly
      January 13, 2018

      Hmm.. This list is from the Sephora’s US website. I know that as a Canadian resident, my browser will sometimes automatically redirect me to Sephora Canada’s website and some of the brands aren’t available on their Canadian site. I used their US brand list because the majority of ethical elephant’s readers are based in the US!

      I also haven’t had any luck with finding Kat Von D’s mascara anywhere too! =( Sorry!

  • Nicole
    January 12, 2018

    Kora Organics js definitely cruelty free!!! I think it’s fully vegan too 🙂

    • Vicky Ly
      January 12, 2018

      Kora Organics didn’t address my specific question about whether they verify with their raw material suppliers if they test on animals, so I’m not quite satisfied with their response to claim Kora as cruelty-free or not! It also should be noted that most of their products are vegan with the exception of their Vitamin Enhanced Lip Balm which contains beeswax and their Unscented Cleansing Bar which contains Goat’s Milk.

      Hope they’ll be able to clarify and address my inquiry about their raw material suppliers soon so that I can mark them as being CF! =)

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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List of Cruelty-Free Brands at Sephora