LIST OF CRUELTY-FREE BRANDS

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List of Cruelty-Free Brands at Sephora

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Shopping at Sephora but wondering which brands are cruelty-free and vegan? In this List of Cruelty-Free Brands at Sephora, you’ll be able to find out which brands are cruelty-free and don’t test on animals, as well as, which brands are 100% vegan where none of their products contain any animal-derived ingredients or by-products.

About this list: I went through Sephora US & Canada’s entire brand directory list of over 300+ brands and vetted each company according to our Cruelty-Free Checklist to determine if they test on animals at any stage of product development and manufacturing, anywhere in the world.

In order to be classified as Cruelty-Free, brands must meet all of the criteria in our Cruelty-Free Checklist including not selling their products in mainland China. For more information on how we approve brands and about this list, check our ✨ recently added ✨ FAQ section at the bottom of this post.

How to use this list: Use the following legend to identify whether a brand is either cruelty-free; not cruelty-free & tests on animals; owned by a non-cruelty-free parent company; 100% vegan brand; or it’s currently unclear whether they’re cruelty-free or not.

This brand is not cruelty-free This brand is not cruelty-free; tests on animals

This brand is cruelty-free! This brand is cruelty-free!; does not test on animals (may or may not be vegan)

This brand is cruelty-free! This brand is cruelty-free but is owned by a parent company that does test on animals

I received a response from this brand but am not 100% satisfied with the information provided to claim if they’re cruelty-free or not

Vegan – This brand only offers vegan products; no animal-derived ingredients or by-products

Don’t see a brand listed here? Check the pending list at the very bottom of this post to see if we’re still waiting to hear back from the brand that you’re looking for!

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**Stila, Kate Somerville, Aquis, PMD, Nest New York, Lancer, Erborian, Moroccanoil are all cruelty-free, however, they do not currently offer any vegan skincare or makeup products.

Unclear Policies Explained

[1] Alpha H states “in regards to ingredient suppliers as we source from a large range of suppliers dependant on availability of raw materials we are unable to comment on each individual suppliers policies.”
[2] Bumble and Bumble was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[3] Charlotte Tilbury has decided to open a pop-up shop in mainland China where animal testing may be required by law.
[4] DERMAFLASH was unable to provide clarifications on whether their ingredient suppliers test on animals.
[5] Dermarche Labs was unable to provide clarifications on whether their ingredient suppliers test on animals.
[6] Fenty Beauty by Rihanna was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[7] First Aid Beauty has decided to start selling in stores in mainland China where post-market animal testing may be conducted on their products.
[8] Jack Black has decided to start selling in stores in mainland China where post-market animal testing may be conducted on their products.
[9] Kevyn Aucoin makes no claims of being cruelty-free despite saying they don’t test on animals. I’m confused too.
[10] Kora Organics was unable to provide clarifications on whether their ingredient suppliers test on animals and if they ask others to test on their behalf.
[11] Laura Mercier was unable to provide clarifications on whether their ingredient suppliers test on animals.
[12] Madam C.J. Walker Beauty Culture was unable to provide clarifications on whether their ingredient suppliers test on animals.
[13] Marc Jacobs Beauty was unable to provide clarifications on whether their ingredient suppliers test on animals.
[14] Makeup by Mario was unable to provide clarifications on whether their ingredient suppliers test on animals.
[15] Nudestix claims to sell in mainland China without subject to animal tests, however, post-market animal testing in China remains unclear.
[16] PAT McGRATH LABS was unable to provide clarifications on whether their ingredient suppliers test on animals and states, they “cannot confirm at this time.”
[17] Prima was unable to provide clarifications on whether their raw material suppliers test on animals and states, “we don’t have a formal process in place.”
[18] Proactiv states “our finished products are not tested on animals. However, we cannot make any claims regarding the individual component ingredients.”
[19] Rare Beauty by Selena Gomez was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[20] Stella McCartney was unable to provide clarifications on whether their ingredient suppliers test on animals.
[21] Velour Lashes states “none of our products or raw ingredients are tested on animals! Unfortunately, we are not privy to most of the information you are asking regarding the third parties.”

  • AHAVA
  • Anthony
  • Azzaro
  • B. Kamins
  • BERDOUES
  • Capri Blue
  • Carolina Herrera
  • Carven
  • Cinema Secrets
  • Commodity
  • Comptoir Sud Pacifique
  • DEREK LAM 10 CROSBY
  • Dominique Cosmetics
  • Dr. Lara Devgan Scientific
  • Dr. Zenovia Skincare
  • Earth’s Nectar
  • Edible Beauty
  • Eight & Bob
  • Elizabeth and James
  • ghd
  • Gisou
  • GLO Science
  • Hush
  • Iconic London
  • It Cosmetics
  • It’s Skin
  • Jillian Dempsey
  • Keranique
  • Kilian
  • Lano
  • LASHFOOD
  • LAWLESS
  • Lunar Beauty
  • MAELYS Cosmetics
  • Martial Vivot
  • Moschino
  • Naturally Serious
  • O&M
  • Obagi Clinical
  • PATRICK TA
  • Pink Sugar
  • Primera
  • Qhemet Biologics
  • Rita Hazan
  • Rossano Ferreti Parma
  • Saturday Skin
  • Serge Lutens Perfumes
  • Shani Darden Skin Care
  • Shaveworks
  • St. Tropez
  • Taste Beauty
  • This Works
  • Together Beauty
  • Tower 28 Beauty
  • Verb
  • Violet Voss
  • Viseart
  • Vita Liberata
  • VOLUSPA

FAQ

Have some questions about any of the listed brands? Glad you asked!
Here are some of the most frequently asked questions about this Sephora cruelty-free brands list.

We verify each and every brand’s animal testing policy using our Cruelty-Free Checklist to ensure approved brands does not commission, conduct, or condone any form of animal testing on their products or ingredients, anywhere in the world.

This includes confirming all approved brands:

  • do not test their products or ingredients on animals
  • do not commission or allow a third party to test on their behalf
  • have verified with their raw material suppliers they do not test on animals
  • do not sell their products in-stores in mainland China where post- or pre-market animal testing may be required by law
At least every two weeks. We are always adding and removing brands as we see fit. We also keep up with which cruelty-free brands get acquired by a non-cruelty-free parent corporation, as well as, which brands are now 100% vegan or no longer 100% vegan.
Brands that are noted as being 100% vegan in our cruelty-free brand directory means they don’t use any animal-derived ingredients or by-products across their entire product lines and that includes the use of animal hair to make their makeup brushes and/or lashes.
Unfortunately, there is no standard or legal definition for the term “cruelty-free” so brands can call themselves or their products “cruelty-free” and it can mean whatever they want it to mean. 

In addition, a brand’s animal testing policy is not as straightforward as stating “we don’t test on animals.”

We verify all brands to make sure none of their products, ingredients, or formulations are tested on animals either by the company themselves, a third party, or their suppliers, anywhere in the world.

Unfortunately, the Sephora’s house brand is not cruelty-free, they do sell their cosmetics in China where animal testing is required by law.
We’re not sure what Sephora’s criteria are for classifying brands/products as “cruelty-free” but we’ve noticed several brands they marked as “cruelty-free” sell their products in China and aren’t truly cruelty-free. 

Some of the brands that I’ve seen Sephora label as “cruelty-free” or “vegan” but aren’t as they do sell in China include: Biotherm, Benefit Cosmetics, Bobbi Brown, Caudalie, Clarins, Clinique, L’Occitane, and many more. 

At this time, I wouldn’t trust Sephora’s labeling of which brands/products are “cruelty-free” or “vegan”.

Although we have verified Stila, Kate Somerville, Aquis, PMD, Nest New York, and Lancer are all cruelty-free and don’t test on animals, these brands currently don’t offer any vegan products.

We recently decided to only list cruelty-free brands that are either 100% or offer some vegan products on our Cruelty-Free Brand Directory.

If any of these cruelty-free brands decide to offer vegan options, then we will gladly add them back to our Cruelty-Free Brand Directory!

Brands that have a line across them mean they are not cruelty-free and that they do test on animals.
Yes, we make sure to ask whether brands are selling their products in China before we approve and list them in our Cruelty-Free Guides.
Only cosmetics that are imported and sold in mainland China are required by law to be tested on animals. 

Cosmetics can be made in China and be cruelty-free, just as long as they are not sold in retail stores within China, then they are not required to test on animals.

Only cosmetics that are imported and sold in a physical retail store in mainland China (not including Hong Kong) are required to be tested on animals. 

All of the brands listed in our Cruelty-Free Guides do not sell their products in retail stores in China**

Some of the brands listed may be selling their products through cross-border e-commerce channels which do not require animal testing in China.

If that’s the case, they are selling direct-to-consumer where a Chinese customer can purchase products online, and then it gets shipped directly to them which does not require animal testing. 

**Exceptions for cruelty-free brands part of Leaping Bunny’s China Pilot Project.

Although these brands don’t test on animals, we understand some cruelty-free consumers choose not to support brands that are affiliated or owned by a corporation that continues to test on animals.

We also understand that some consumers don’t mind buying from these brands and would still consider them to be cruelty-free. 

There is no right or wrong way to be cruelty-free, so we list these brands in our Cruelty-Free Guides while making sure to note which ones are owned by a non-CF parent corporation so that you can decide for yourself whether you want to buy or boycott these brands.

If you don’t see a brand listed then feel free to reach out and we’ll look into the brand you’re requesting!
List of Cruelty-Free Brands at Sephora

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131 Comments
  • Edith
    August 15, 2020

    Wow really sad to see this news about Kevyn Aucoin. I have a few of their items and they’re really nice!!! I was thinking of repurchasing some things

    Reply
  • Bastel
    May 30, 2020

    Charlotte Tilbury test on animals ! This brand have a collaboration with a store in China (Little B), so it’s not clear anymore …

    Reply

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