Revlon Brands – Which Ones are Cruelty-Free or Sold in China?

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Is Revlon cruelty-free?


No. Revlon is not a cruelty-free brand or corporation.

None of Revlon’s brands are cruelty-free.

Revlon’s Animal Testing Policy

There isn’t any information on Revlon’s website about their animal testing policy, which is a little odd… I think they removed their statement when they joined forces with Elizabeth Arden recently. So I emailed them and received the following response:

Revlon states that none of their brands test on animals however in order to comply with safety regulations in countries they sell to, their products must be tested on animals.

This implies that Revlon is selling in countries, like Mainland China, where animal testing is required by law for all imported cosmetics. In my research, I found several news articles stating Revlon pulled out from selling in China in 2014 due to low sales. However the above statement I received on May 9, 2018 from Revlon suggest otherwise.

Revlon also states that they are working to advocate for these governmental authorities to adopt alternative testing methods, but in my opinion, how can you advocate to eliminate animal testing while at the same time, contributing and paying to have your own products tested on animals?

Although Revlon may not be doing the testing themselves and their claim of “Revlon and its portfolio of brands, do not test on animals” may be somewhat true, but the reality is that they are having others do the testing for them.

So I would not consider Revlon or any of Revlon’s brands to be cruelty-free because they’re allowing their products to be tested on animals in order to sell in countries that require animal testing by law.

Please note that none of Revlon’s brands are certified cruelty-free by any organization or by ethical elephant’s standards.

List of Revlon Brands

I wanted to list out all of Revlon’s brands to help with:

  • Figuring out which of Revlon’s brands are cruelty-free (Short answer: None!)
  • Knowing which of Revlon’s brands are sold in Mainland China
  • If you don’t want to support anything associated with Revlon, then use this list as a reference as you should avoid all the brands on this list

Sold in China – This brand distributes its products in China where animal testing is required by law

Cruelty-Free – This brand is Cruelty-Free

No notes – It has not been confirmed whether this brand sells in China, buy or boycott at your own discretion.

If you wish to boycott all of Revlon’s brands, the list below showcases all of Revlon brands:

Color Cosmetics

  • Almay – Sold in China
  • Elizabeth Arden – Sold in China
  • Revlon – Sold in China

Hair Care Brands

  • American Crew
  • Colorsilk
  • Creme of Nature
  • DFI
  • Intercosmo
  • Orofluido
  • Revlon Professional – Sold in China

Body Care Brands

  • Eksperience
  • Gatineau – Sold in China
  • Mitchum – Sold in China
  • Natural Honey

Nail Brands

  • CND, Creative Nail Design
  • Cutex
  • Pure Ice
  • Sinful Colors – Sold in China


  • Alfred Sung
  • Britney Spears Fragrances
  • Charlie
  • Christina Aguilera Fragrances
  • Curve
  • Ed Hardy
  • Elizabeth Taylor Fragrance Collection
  • Grey Flannel
  • Giorgio Beverly Hills
  • Halston
  • Jena Nate
  • Jennifer Aniston
  • John Varvatos – Sold in China
  • Juicy Couture
  • La Perla
  • Lucky You Lucky Brand
  • Mariah Carey
  • Shawn Mendes
  • Wildfox

What do you think?

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1 Comment
  • noemi
    June 20, 2018

    hi Vicky,

    I think Juicy C is sold in China, if you go to the store locator, 11 Beijing JC stores are listed… Noteworthy, that it didn’t list any store in china on the first try!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Revlon Brands – Which Ones are Cruelty-Free or Sold in China?