Pretty Vulgar

Last Updated: January 13, 2022

Is Pretty Vulgar Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Pretty Vulgar’s ethics and initiatives.

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Ethical Analysis

Is Pretty Vulgar cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Pretty Vulgar’s policies.
Pretty Vulgar is cruelty-free. None of Pretty Vulgar’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Pretty Vulgar’s products are vegan, but they have some vegan options.
Pretty Vulgar claims, “we’re proud to announce that Pretty Vulgar has committed itself to making mindful cosmetics a part of who we are. We’re evolving the way we do things so that our products are as sustainable as they are daring.”

See here a list of promises Pretty Vulgar has made about what they claim to be working on to make their products more “sustainable”.
It’s not clear where Pretty Vulgar’s mica is mined or sourced from and how they trace or audit to ensure no child or forced labor was involved.
Pretty Vulgar products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Pretty Vulgar

Embrace your beautiful contradictions and join the flock with Pretty Vulgar’s wide range of cruelty-free, vintage-inspired makeup and beauty cosmetics.

Pretty Vulgar

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Pretty Vulgar cruelty-free products on and on Amazon.

Pretty Vulgar is Cruelty-Free

Pretty Vulgar has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Pretty Vulgar to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Pretty Vulgar’s website about its animal testing policy:

Pretty Vulgar’s Animal Testing Statement

In addition, I emailed Pretty Vulgar to ask for more information about their animal testing policy. The following is a snippet of their response:

“Pretty Vulgar is 100% Cruelty Free, we do not and will not conduct animal testing on any ingredient or formulation. And we will not purchase any ingredient or formulation from a 3rd party manufacturer or supplier that does so either.”

What About China’s Animal Testing Laws?

Pretty Vulgar has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We are currently only sold in the US and Canada! So no.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Pretty Vulgar is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Pretty Vulgar, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Pretty Vulgar’s products are vegan?

You can find a list of Pretty Vulgar vegan products here:

In addition, all of Pretty Vulgar’s vegan products are clearly marked on their website. See below for an example.

Pretty Vulgar Vegan Product List

As of 2021, I will no longer be regularly updating this list of Pretty Vulgar vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following Pretty Vulgar products are suitable for vegans and do not contain any animal-derived ingredients or by-products.





Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Pretty Vulgar if their mica is ethically sourced without the use of child labor and they responded by stating,

“All of our products are absolutely cruelty free in every sense. Please see our mindful cosmetics page on our website ( which talks about our mindful cosmetics journey.”

Pretty Vulgar claims all of their products are “cruelty free in every sense” but did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Pretty Vulgar’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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