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PREACH, sistah ๐Ÿ™Œ๐Ÿปโœจ๐Ÿ’• #chip #chip #hooray
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๐ŸŽจ via @livekindlyco

PREACH, sistah ๐Ÿ™Œ๐Ÿปโœจ๐Ÿ’• #chip #chip...

Huda Beauty is confirmed as being cruelty-free with some vegan options! ๐Ÿฐ๐ŸŒฑ๐Ÿ’• @hudabeauty also no longer sells mink lashes and all of their falsies are now animal-free! ๐Ÿ™Œ๐Ÿป
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๐™ƒ๐™ช๐™™๐™– ๐˜ฝ๐™š๐™–๐™ช๐™ฉ๐™ฎ ๐™‘๐™š๐™œ๐™–๐™ฃ ๐™‹๐™ง๐™ค๐™™๐™ช๐™˜๐™ฉ ๐™‡๐™ž๐™จ๐™ฉ 
The following products have been confirmed to not contain any animal-derived ingredients or by-products, and we would classify them as being suitable for vegans:
๐Ÿ’‹ #FAUXFILTER foundation
๐Ÿ’‹ N.Y.M.P.H. Not. Your. Mama's. Panty. Hose.
๐Ÿ’‹ Mauve Obsession Palette
๐Ÿ’‹ Smokey Obsession Palette
๐Ÿ’‹ Electric Obsession Palette
๐Ÿ’‹ Emerald Obsession Palette
๐Ÿ’‹ Warm Brown Obsession Palette
๐Ÿ’‹ Neon Green Obsession Palette
๐Ÿ’‹ Neon Orange Obsession Palette
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๐Ÿ“ธ via @hudabeautyshop

Huda Beauty is confirmed as...

DRINK WINE, NOT MILK ๐ŸทโœŒ๐Ÿปโœจ #vegan #sundayfunday
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#regram // ๐Ÿ“ธ via @neena.com.au

DRINK WINE, NOT MILK ๐ŸทโœŒ๐Ÿปโœจ...

๐Ÿ‘ฃ Every time I think of foot cream, I think of the scene from Mean Girls when Cady gives Regina George foot cream as a face moisturizer and Aaron is like, "Hey your face smells like peppermint" ๐Ÿ˜
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"๐˜๐˜ต'๐˜ด ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ต๐˜ธ๐˜ฐ ๐˜ธ๐˜ฆ๐˜ฆ๐˜ฌ๐˜ด, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ญ๐˜ญ ๐˜ธ๐˜ฆ'๐˜ท๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ช๐˜ด ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ณ ๐˜ง๐˜ข๐˜ค๐˜ฆ ๐˜ด๐˜ฎ๐˜ฆ๐˜ญ๐˜ญ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ข ๐˜ง๐˜ฐ๐˜ฐ๐˜ต." ๐Ÿฆถ๐Ÿป๐Ÿ˜‚
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It's sandal season and my feet is desperately in need of some TLC. I've been using and loving this cruelty-free + vegan foot cream from @cakebeauty and oh yah baby, it definitely smells like peppermint! ๐Ÿƒ (not recommended to use as a face cream ๐Ÿ˜ฌ)
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CAKEWALK ๐Ÿฐ ๐Ÿฆถ๐Ÿผ
A blend of sweet almond oil, avocado oil, and cocoa butter to nourish and moisturize your pretty litto feet. No parabens, phthalates, or GMOs. It's also Made in Canada! ๐Ÿ‡จ๐Ÿ‡ฆ which you can grab at Shoppers Drug Mart ๐Ÿ’ž
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#cakebeauty #thisiscakeland #cakewalk #gifted

๐Ÿ‘ฃ Every time I think...

In other words... you do you, and Iโ€™ll do me! ๐Ÿ™Œ๐Ÿปโœจ๐Ÿ’•
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๐ŸŽจ via @chiaralascura

In other words... you do...

Vegan Collagen Booster Gummies for Adults! ๐Ÿ’• 
These yummy sugar-free vegan gummies taste exactly like watermelon jolly ranchers! ๐Ÿ‰ If you're looking for a convenient, fun, and delicious vegan collagen supplement, I highly recommend @herbalandgummies Vegan Collagen Gummies!
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๐Ÿ‰ What is Collagen?
Collagen is an essential protein in our body and has many important functions, including providing our skin with structure and strengthening our bone. However, as we age, our body produces less collagen resulting in wrinkles and dry skin.
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๐Ÿ‰ The Benefits of Collagen Supplements
Collagen supplements aim to help support our bodyโ€™s natural collagen production and thereby slowing the aging of our skin. As a result, it may help to reduce the appearance of wrinkles and dryness of our skin.
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๐Ÿ‰ Is Collagen Vegan?
Traditional collagen supplements are not vegan as collagen is primarily sourced from bovine and marine sources. Herbalandโ€™s vegan collagen boosters contain plant-based ingredients to promote the bodyโ€™s natural collagen production.
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๐Ÿ‰ Ingredients of Herbaland Vegan Collagen Booster:
โ—ฆ Vitamin A (Vitamin A Palmitate) 900 mcg RAE (3000 IU)
โ—ฆ Vitamin C (Ascorbic Acid) 90 mg
โ—ฆ L-Lysine 150mg
โ—ฆ Amla Fruit Powder 10mg
The raw materials are sourced from local farms in Canada ๐Ÿ‡จ๐Ÿ‡ฆ and are organic, pesticide-free, non-GMO and natural.
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#herbaland #gifted #herbalandgummies #vegancollagen

Vegan Collagen Booster Gummies for...

Always keep a bottle of wine in the fridge for special occasions...
You know, like Wednesday. ๐Ÿทโœจ
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๐Ÿ“ธ via @sokoglam

Always keep a bottle of...

My #OOTD every day ๐Ÿ˜โœจ
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๐Ÿ“ธ via @theleaguewomen

My #OOTD every day ๐Ÿ˜โœจ...

Itโ€™s the weekend! โœจ Iโ€™m off to Club Bed featuring DJ Pillow and Mc Blanky ๐Ÿ˜Ž๐Ÿ™Œ๐Ÿป
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Who else is an unapologetic homebody? ๐Ÿ™‹๐Ÿปโ€โ™€๏ธ
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// ๐Ÿ“ธ via @niu.body

Itโ€™s the weekend! โœจ Iโ€™m...

Ainโ€™t nuthin but a plant thing baby!
๐ŸŒฑ๐Ÿ’›๐ŸŒต๐ŸŒผ๐ŸŒฟโ˜€๏ธ
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๐Ÿ“ธ via @heykokomo

Ainโ€™t nuthin but a plant...

Parent Company Animal Testing Explained

This post may contain affiliate links.

parent-company-testingt

It was a sad day for cruelty-free consumers when news broke of Estee Lauder’s acquisition of beloved cruelty-free makeup brand, Too Faced.

Although Too Faced has made a statement saying they’ll always remain cruelty-free, but lots of us have chosen to stop supporting and buying from Too Faced because now their parent company , Estee Lauder, continues to test on animals till this day!

But what’s the big deal about parent company testing? and how does this affect your decision to go cruelty-free?

I have a post here talking about the points for and against support cruelty-free brands owned by a parent company that tests on animals and since publishing that post, I’ve noticed the #1 reason why people choose not to support these brands is because they feel they’re indirectly supporting and funding more animal tests as their money goes back to the parent company.

Which is something I totally reason with and has been the deciding factor for me to no longer support these brands. But to give you an idea of the different structures of a business, here’s a complete breakdown because it’s ultimately your decision! =)

Parent Company + Animal Testing Explained

1. Independently Owned Brands

Cruelty-free brands that are independently owned include Pacifica, Makeup Geek, 100% Pure, Melt Cosmetics, Obsessive Compulsive Cosmetics. Some refer to brands in this category as “Indie Brands”.

independently-owned-cruelty-free-brands-2


2. Owned by a Cruelty-Free Parent Company

Cruelty-free brands that are owned by a cruelty-free parent company usually starts off and will always remain to be cruelty-free. A prime example is Hain Celestial, they are cruelty-free and they also own several cruelty-free subsidiary brands like JASON, Alba Botanica, Avalon Organics, and Live Clean.

owned-by-cruelty-free-parent-company


3. Owned by a Non-Cruelty-Free Parent Company

Cruelty-free brands that are owned by a non-cruelty-free parent company usually starts off as an independent cruelty-free brand but then gets acquired by a parent company who isn’t cruelty-free.

We’ve seen this happen time after time:

Too Faced –> Estee Lauder (2016)
BECCA Cosmetics –> Estee Lauder (2016)
Seventh Generation –> Unilever (2016)
Dermalogica –> Unilever (2015)
NYX Cosmetics –> L’Oreal (2014)
Urban Decay –> L’Oreal (2012)
Smashbox –> Estee Lauder (2010)
The Body Shop –> L’Oreal (2006)
Tom’s of Maine –> Colgate (2006)
NARS –> Shiseido (2000)
Aveda –> Estee Lauder (1997)

Non-cruelty-free parent companies also own several other brands that are not cruelty-free as well.

For example, L’Oreal is not cruelty-free however they own 3 cruelty-free brands: The Body Shop*, NYX, Urban Decay. But they also own some non-cruelty-free brands: Lancome, Maybelline, Giorgio Armani, Garnier.

*Natura bought The Body Shop from L’Oreal in June 2017

owned-by-non-cruelty-free-company


It might not seem like a big deal but your purchases ultimately make a statement. What sort of statement you want to make? That’s up to you! Just know that there’s always more going on in the inner workings of a brand, so it’s best to know what you’re truly supporting when trying to make ethical and cruelty-free choices!

I’d love to know, how do you feel about independently owned cruelty-free brands vs. brands owned by a non-cruelty-free parent company?

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12 Comments
  • Gloria
    January 5, 2019

    Once a cruelty-free company has sold out to a non-cruelty company, I cut ALL tie with that company and tell everyone I know. It’s betrayal and hypocrisy of the highest order. Love of money is indeed the root of all evil.

    • Gloria
      January 5, 2019

      What I meant to say was, If a cruelty-free company sells out to company that tests on animals, it is a deal breaker. Sorry for the mistype.

  • Terry
    July 24, 2018

    I question the ethical standards of a company that is supposedly committed to kindness and respect toward animals and yet they sell out to a company that tortures animals. Besides not wanting to indirectly support the parent company which tests, I feel betrayed by the “cruelty free” company who, in my opinion, made a deal with the devil.

    • Gloria
      January 5, 2019

      Totally agree!

  • Kaitlyn
    March 7, 2018

    I loved this article, but I’m left with one question. Say I were to buy an item from NYX, no would my money go to NYX or would my money go to the parent company L’oreal?

    • Vicky Ly
      March 7, 2018

      Great question, Kaitlyn. Your purchase of NYX would financially benefit BOTH companies.. NYX and their parent company, L’Oreal.

  • Maxym Plouffe
    August 22, 2017

    Hi! This confuses me . If a parent compagny that isn’t cruelty-free owns a cruelty-free company, does it mean that the CF company test on animals? Or that the profit goes for animal testing? What I understood is that I have to make a statement but im confused. Plz answer xx

    • Vicky Ly
      August 22, 2017

      Hi there!
      To avoid any confusion, let’s use a real-life example here:

      Too Faced was an independent company and is cruelty-free.
      Then, they got acquired by Estee Lauder.
      Estee Lauder is NOT a cruelty-free company.

      Too Faced made an announcement saying that they will always be cruelty-free and that being acquired by Estee Lauder will not change that for them.

      Currently, Too Faced has stuck with their word and have remained to NOT test any of their products or ingredients on animals.

      BUT, since Too Faced is no longer an independent company and is now owned by Estee Lauder….

      Some consumers feel that by buying Too Faced products now, that their money will also be going to Estee Lauder, and since Estee Lauder pays to have their products tested on animals… some people are not okay with that.

      So if YOU feel that way too, then you might want to buy from another cruelty-free brand that isn’t owned by a company that test on animals.

      But, if that doesn’t bother you and as long as Too Faced remains cruelty-free after being acquired by Estee Lauder.. then you are free to make the choice to continue buying Too Faced products.

      I hope that clears things up! =)

  • Kellie Murtha
    August 3, 2017

    I was watching a YouTuber and she only buys cruelty free makeup, including brands that are owned by non cruelty free brands. Her reasoning is that the parent company might be able to see that more profits come from the companies that do not test on animals. I know it doesn’t make perfect sense but it’s not a 100% bad thought.

    • Gloria
      January 5, 2019

      Your reasoning is absolutely spot on!

  • Franca
    April 19, 2017

    Hein Celestial have relations and investments in animal testing companies and meat distribution .

    • Niki R
      May 5, 2017

      Source?

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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