NYX (L’Oreal)

Last Updated: June 4, 2021

Is NYX (L’Oreal) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of NYX Cosmetics’ ethics and initiatives.

Ethical Analysis

Is NYX cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on NYX’s policies.
NYX is cruelty-free but NYX is owned by L’Oreal, a parent company that is NOT cruelty-free.
Not all of NYX’s products are vegan, but they have some vegan options.
NYX does not claim or market itself as a sustainable company.
When I asked NYX about their ethical mica mining policy, they sent me a link to their parent company, L’Oreal’s sustainable purchasing policy.
NYX products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About NYX (L’Oreal)

NYX Professional Makeup offers a full range of beauty products at affordable prices and they’re available at most drugstores.
PRODUCTS MADE IN: Won’t disclose
PRODUCTS: Makeup, Lashes, Makeup Brushes

NYX (L’Oreal)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

NYX Cosmetics is an American affordable makeup brand sold at most drugstores in the US, Canada, and the UK. But is NYX cruelty-free, vegan, or sustainable? I’ve got the answers here!

Is NYX Cruelty-Free?

NYX is Cruelty-free! None of NYX’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

However, it should be noted that NYX is owned by L’Oreal, a parent corporation that does test on animals when required by law.

NYX’s Animal Testing Policy

NYX has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

Below is what’s currently stated on NYX’s website:

NYX Animal Testing Policy

NYX Acquired by L’Oreal

In 2014, NYX was acquired by L’Oreal, a corporation that does test on animals when required by law.

Although NYX is owned by L’Oreal, the brand has remained committed to being a cruelty-free brand.

NYX has met all of the criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find NYX products at nyxcosmetics.com, at most drugstores like Walmart, CVS, Target, London Drugs, Shoppers Drug Mart, as well as on Amazon.

Is NYX Vegan?

Not all of NYX’s products are vegan as some of their products contain beeswax, lanolin, carmine, or animal-derived ingredients or by-products. However, NYX does have some vegan options.

Please reference below for a list of NYX vegan products.

You can find out which of their products are vegan on this page of NYX’s website. Additionally, all of their vegan prodcuts are marked accordingly on their website in the product description. See below for an example.

NYX Vegan Product List

As of 2021, I will no longer be regularly updating this list of NYX’s vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

Below is a list of NYX products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Face – NYX Vegan

Face Primer & Setting



Bronze, Contour & Highlight


Eye Makeup – NYX Vegan



Eye Primer

Eyeshadow & Palettes


Lips – NYX Vegan

Makeup Remover

Is NYX Sustainable?

NYX’ headquarters is based in: US

NYX’s products are manufactured in: NYX Cosmetics won’t disclose where their products are made, stating “Please be advised that our products are created all over the globe, making it difficult to know where exactly a certain product is manufactured.”

NYX Cosmetics does not claim to be a sustainable company.

Additionally, I wasn’t able to find any available information on NYX’s sustainability, environmental, and social initiatives.

Is NYX Cosmetics’ Mica Ethically-Sourced? NYX referenced their parent company, L’Oreal’s Sustainable Purchasing Policy when I asked if their mica is ethically-sourced without the use of child labor.

“Regarding your question on which Mica we use in our cruelty free makeup products, please look at the link we have provided down below regarding our sustainable sourcing for mica:


I hope this article helped you to understand NYX’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

35 thoughts on “NYX (L’Oreal)”

  1. Thank you very helpful article.
    I too got a similar response when reaching out to IT Cosmetics on whether their products have animal derivatives.

  2. Why is PETA then calling NYX cruelty-free AND vegan?
    “We’re now happy to announce that NYX has confirmed its dedication to its cruelty-free policy and will remain 100 percent cruelty-free under L’Oréal’s ownership. This means that NYX does not and will not allow, conduct, commission, or pay for tests on animals for its ingredients, formulations, or finished products anywhere in the world. No animals will suffer for NYX products, and to celebrate, we’re sharing with you our favorite vegan and cruelty-free NYX products:”

    1. The leaping bunny logo does NOT mean a item is vegan; it ONLY means they did NOT test on animals. I know a lot of vegan who are confused by this and it drives me crazy that PETA has not made this more clear. If you’re looking for vegan makeup/hair/etc products, don’t use the bunny logo as your definitive guide to vegan products. It’s a place to start doing research, but it doesn’t mean the product is vegan. Look for the “V” that designates certified vegan. Many products won’t have this though, so do a search on Pinterest, Google, etc, and see which companies are vegan or have specifically designates products. I know it sucks, but more and more companies are adding vegan products and/or being transparent with their ingredients. Personally, I love elf for inexpensive veggie makeup!

    2. I recently bought eye liner from nyx because they are supposed to be cruelty free. I looked at the eye liner when I got home and it says made in China. I know Chi a does test on animals. I’m confused.

  3. Kelly van Gemert

    Thank you for clearing things out! I think that there has to be something done about the ‘cruelty-free’ title. I think that brands that use animal products are not allowed to say that their products are cruelty-free, just because there is no animal testing involved. Exploiting animals and using their bodies for any purpose is cruel!

  4. I just started researching more about vegan products and didn’t realize all the different nuances there are in this industry. I love that NYX is vegan because they offer such affordable products.

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