Ethical Elephant | New Name, Same Mission!

I’ve recently decided to change my blog name from Elephant In The Room to ethical elephant! For those of you who don’t know, Elephant In The Room is a Canadian non-profit corporation that I co-founded in 2013.

But don’t worry, I’m just changing the name and everything else including my mission to spreading the cruelty-free and vegan message will remain the same!

I’m still in the process of switching everything over including the domain name so please be patient with me as I ensure all of my content is carefully redirected to its new home!

Why the Name Change?

I wish I could say I was one of those people who had it all figured out from the start, however, my journey included a lot of trials and tribulations (more than I like to admit) but as a result, I now have a better understanding of the direction and standards I’d like my work to reflect.

With these personal revelations, I felt it was the right time to change the name to mirror the next steps of where I want to take the brand and its animal advocacy efforts! So with a new name, you can expect bigger and richer content to enjoy, indulge, and hopefully be inspired from!

Thank you to each and every single one of you for supporting and following me on this journey!