Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘


What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

Is Makeup Academy (MUA) Vegan?

This post may contain affiliate links.

Makeup Academy (MUA) is an affordable makeup drugstore brand that is exclusively available at Superdrug stores in the UK.

MUA is cruelty-free and does not test their products on animals and MUA now offers a range of vegan products. Below is a list of MUA vegan products:

MUA Vegan Product List (2019)

Face – MUA Vegan


  • Custom Colour Foundation Mixer – Lightening: Cool Undertones, Warm Undertones, Deepening: Dark, Medium

Concealers & Color Corrector

  • Hide and Conceal Cover Up Stick – Beige, Sand
  • Pro-Base CC Cream – Peach, Yellow, Green
  • Pro-Base Correcting Powder – Green, Lilac, Peach, Yellow
  • Pro-Base Correcting Wheel
  • Pro-Base Full Coverage Concealer
  • Pro-Base Prime & Conceal Correcting Cream
  • Pro-Base Prime & Conceal Palette
  • Pro-Base Prime & Conceal Powder

Powders – Pressed & Loose Powder

  • Pro-Base Full Coverage Matte Pressed Powder
  • Skin Define Matte Perfect Loose Powder
  • Translucent Pressed Powder
  • Transparent Pressed Setting Powder
  • Ultra-fine Loose Setting Powder – Banana Bake, Mattifying Translucent, Balancing Green, Neutralising Apricot, Illuminating Lilac, Invisible Silk


  • Pro-Base Banana Blur Primer
  • Pro-Base Makeup Remover Stick
  • Pro-Base Moisturising Primer
  • Pro-Base Oil Free Primer
  • Pro-Base Primer Spray
  • Pro-Base Smooth Set & Prime
  • Pro-Base Softening Facial Oil Stick
  • Pro-Base Soothe & Cool Primer Stick
  • Skin Define Matte Perfect Primer
  • Wonder Vanishing Cream Primer


  • Bashful Trio Blush – #1, #2
  • Blushed Powder
  • Pixel Perfect Multi Blush


  • Bronzed Powder


  • Highlight Perfection Matte – Natural Light
  • Light Lustre Highlight Duo – Lavish, Majesty, Splendour
  • Light Lustre Liquid Highlight – Opulence, Marvel, Sublime
  • Prism Highlighter – Aquatic Shine, Polarised Green, Rose Tinte, Solar Flare, Ultra Violet
  • Prism Jelly Highlight – Crystal Cut, Light Spark, Optical
  • Prism Loose Powder Highlighter – Emerald Marvel, Oceanic Wonder, Star Illusion
  • Prism Shimmer Stick – Moonstone Shine


  • Pro-Base Cooling Spray
  • Pro-Base Fixing Spray
  • Pro-Base Mattifying Fixing Spray

Eyes – MUA Vegan


  • Eye Define Felt Liner
  • Eyeliner – Matte
  • Eyeliner – Wet Look
  • Gel Eyeliner – Underground
  • Intense Colour Eyeliner
  • Intense Colour Metallic Eyeliner
  • Precision Liner Black
  • Shadow Liner – Black Noir, Deep Brown, Ocean Blue
  • Waterproof Eyeliner Black
  • Winged Wonder Felt Liner


  • Amplify Volume Mascara – Black, Black/Brown
  • Curl Mascara
  • Eye Define Mascara – Black
  • Eye Define Waterproof Mascara
  • Lash & Brow Clear Mascara
  • Volume Mascara


  • Brow Define Eyebrow Pencil with Blending Brush
  • Brow Define Mico Eyebrow Pencil
  • Brow Professional Complete Kit – Fair/Mid, Mid/Dark
  • Power Brow Sculpting Gel – Mid Brown

Eyeshadow & Pigments

  • 6 Shade Eyeshadow Palette – Dusty Curiosities, Glamour Golds, Natural Essentials, Rusted Wonders, Scorched Marvels, Smokey Shadows, Soft Suedes
  • 12 Shade Eyeshadow Palette – Silent Disco
  • 15 Shade Eyeshadow Palette – Au Naturel, Colour Burst, Cosmic Vixen, Feather Light, Fire Vixen, Frosted Gleam, Green Goddess, Heavenly Neutral, Shadow Mysteries, Spiced Charm, Twilight Delight
  • 25 Shade Eyeshadow Palette – Burning Embers,Cashmere Collective, Matte Supreme, Natural Obsession, Tropical Oceana, Ultimate Undressed
  • Elysium Desire Eyeshadow Palette
  • Elysium Eyeshadow Palette
  • Glitter Glue
  • Gradient Light Palette – Bronzed Delights, Glimmering Gemstones, Golden Glow
  • Prism Eyegloss Kit – Fascination, Entrance
  • Ultra Sparkle Duo Glitter Pigments – Bang Bang, Chinese Lantern, Explosive, Fiesta
  • Undressed Eyeshadow Palette
  • Undress Me Too Eyeshadow Palette

Lips – MUA Vegan

  • Intense Colour Lip Liner
  • Super Stylo Satin Finish Lipstick
  • Unique Lip Gloss
  • Velvet Matte Lipstick

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at info@ethicalelephant.com to let me know.

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  • irene a
    May 26, 2017

    Does MUA also have a Safety Data Sheet for their products? I really need it for business matter.
    Can anyone have a copy?Can you share it to me?

    Thanks a lot

  • Renee Sears
    February 16, 2017

    I have just discovered MUA! But I wish I knew which products are vegan and which ones aren’t. From their recent reply some or all may be vegan.
    It will be great if they can eventually provide more details and list the vegan products if any.
    Great that more companies are going cruelty free. Hopefully more will follow.
    The big named brands who still test or use products that have already been tested on animals should be ashamed of themselves!

  • Jenny
    May 9, 2016

    Some of their products don’t contain any animal ingredients; I checked on the Skin Deep database then tweeted them about specific ingredients and they got back to me πŸ™‚

    • Vicky Ly
      May 9, 2016

      Really? That’s fantastic! =) I’m happy to hear MUA is willing to disclose that kind of information about their ingredients! Hopefully they’re working on releasing a vegan product list soon!! =)

      Thanks for sharing Jenny!

    • Samantha
      February 21, 2017

      Hi Jenny! Which products are suitable for vegans? xxx

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

List of Pixi Beauty Vegan Products
Is Makeup Academy (MUA) Vegan?