Mented Cosmetics

Last Updated: April 26, 2023

How Ethical Is Mented Cosmetics?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Mented Cosmetics' ethics and initiatives.

Ethical Analysis

Is Mented Cosmetics cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Mented’s policies.
Mented Cosmetics is cruelty-free. None of Mented’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Mented’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Mented Cosmetics does not claim or market itself as a sustainable company.
It’s not clear where Mented’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved. See their ethical mica mining policy here.
Mented Cosmetics products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Mented Cosmetics

Mented Cosmetics makes cruelty-free & vegan makeup for all women, from light to tan to dark skin tones so that we all can feel like we have makeup that actually works for our complexions.
PRODUCTS: Makeup, Nails

Mented Cosmetics

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Mented Cosmetics Cruelty-Free?

🐰 Mented Cosmetics is a cruelty-free brand. None of Mented’s ingredients or products are tested on animals. Mented has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Mented Cosmetics Test on Animals?

When asking, does Mented Cosmetics test on animals? We must look beyond to ensure none of Mented’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Mented confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Mented confirmed all their ingredient suppliers do not test on animals
  • ✓ Mented confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Mented Cosmetics is a truly cruelty-free brand by our standards.

What About China’s Animal Testing Laws?

Mented Cosmetics has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Mented Cosmetics Certified Cruelty-Free?

Mented Cosmetics is not certified by a third-party cruelty-free accreditation like Leaping Bunny or PETA.

Although Mented is not certified cruelty-free, the company has confirmed to us it is a truly cruelty-free brand by meeting all the criteria in our Cruelty-Free Checklist.

Note that companies can remain to be cruelty-free without an official cruelty-free certification. Some companies may choose not to be certified cruelty-free because of cost, privacy, or lack of resources.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is Mented Cosmetics Vegan?

⭐️ Mented Cosmetics is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Mented Cosmetics when I asked if all of their products are vegan:

“All Mented Cosmetics products are Vegan & Cruelty Free”

Where to buy Mented Cosmetics? Check out Ulta, Target, and Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Mented’s products made?

I asked Mented Cosmetics if all of their products are manufactured in the US and they told me:

“Yes, our products are made in the USA.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Mented if their mica is ethically sourced without the use of child labor and they responded by stating,

“Thanks for reaching out and wanting to learn more about Mented Cosmetics! As the experts in color, we value offering quality products that are ethically-sourced. At Mented, not only do we want our customers to have the best quality merchandise, but we also have high standards in regards to where and how our products are created. All of our products are vegan and cruelty-free, meaning we do not test or harm animals in the process of developing, manufacturing, or distributing our products.

Mented Cosmetics also holds our manufacturers to our high standards and ethics. Our manufactures are licensed, offer suitable working conditions, and adhere to all regulations regarding labor and pay.

We are proud of being able to make amazing products and not compromise what means the most.”

Mented claims they hold their manufacturers to high standards and ethics but did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Mented’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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