Mented Cosmetics

Last Updated: January 26, 2022

Is Mented Cosmetics Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Mented Cosmetics' ethics and initiatives.

Ethical Analysis

Is Mented Cosmetics cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Mented’s policies.
Mented Cosmetics is cruelty-free. None of Mented’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Mented’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Mented Cosmetics does not claim or market itself as a sustainable company.
I asked Mented Cosmetics if their mica is ethically sourced without the use of child labor and I’m awaiting their response.
Mented Cosmetics products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Mented Cosmetics

Mented Cosmetics makes cruelty-free & vegan makeup for all women, from light to tan to dark skin tones so that we all can feel like we have makeup that actually works for our complexions.
PRODUCTS: Makeup, Nails

Mented Cosmetics

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Mented Cosmetics cruelty-free products at Ulta, Target, and Amazon.

Mented Cosmetics is Cruelty-Free

Mented Cosmetics has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Mented Cosmetics to be Cruelty-Free.

What About China’s Animal Testing Laws?

Mented Cosmetics has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Mented Cosmetics is 100% Vegan

Mented Cosmetics has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Mented Cosmetics when I asked if all of their products are vegan:

“All Mented Cosmetics products are Vegan & Cruelty Free”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Mented’s products made?

I asked Mented Cosmetics if all of their products are manufactured in the US and they told me:

“Yes, our products are made in the USA.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Mented Cosmetics if their mica is ethically sourced without the use of child labor and I’m awaiting their response.

I hope this article helped you to understand Mented’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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