So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

LOVE GOODLY Cruelty-Free & Vegan Box – June/July + Coupon Code

This post may contain affiliate links.

If you’re interested in trying out new cruelty-free, vegan, and eco-friendly beauty products without doing any work and having it delivered right to your doorstep, then LOVE GOODLY’s bi-monthly vegan beauty box is for you!

LOVE GOODLY does all the work for you of finding what’s hot in vegan beauty right now and they package it all up for you so that you can easily and comfortably enjoy new products every other month without leaving your house!

See what was included in the LOVE GOODLY June/July 2018 box below!


  • Bi-monthly subscription box
  • $29.95 per box
  • Use coupon code: ETHICALBOX to receive $8 off your first box
  • Value of box is always over $80
  • Includes cruelty-free, vegan, non-toxic beauty and lifestyle products


This LOVE GOODLY June/July edition box was inspired by actress and activist, Kaley Cuoco in support of PawWorks, a non-profit animal rescue organization.

This month’s box contents are valued at $97 and included 4 full-size products. Like all of LOVE GOODLY’s box, all of the products are cruelty-free (never tested on animals) and vegan (no animal-derived ingredients).

Natural Lipstick by Pacifica ($10)

I have used and tried this vegan lipstick from Pacifica before and love it! It’s a very creamy and pigmented lipstick.

Natural Eye Liner Pencil by Antonym ($19)

I love it when beauty boxes include eyeliners, because your girl can never have too many eyeliner pencils! This eyeliner from Antonym is made with 100% natural, vegan, and organic ingredients. The formula glides on smoothly and is incredibly pigmented, there’s also a detachable sharpener on the other end!

Nail Polish by Nail & Bone ($10)

A non-toxic, 8-free, vegan nail polish in the color Shirley which is a stunning baby pink, perfect for Summertime!

Charm Necklace by Dogeared ($58)

I’ve been trying to get into buying ethically-made jewelry so I was excited when LOVE GOODLY’s non-beauty related item in the June/July box was this adorable and elegant elephant gold-dipped charm necklace. YES, an elephant!! How fitting for ethical elephant!

Final Thoughts

I adored all 4 products included in the June/July LOVE GOODLY box. I got to restock on one of my favorite lipsticks from Pacifica and tried out a new natural eyeliner and new nail polish brand, and received the cutest charm necklace! All kinds of winning in this edition of LOVE GOODLY’s vegan box!!

If you want to try out the LOVE GOODLY cruelty-free and vegan box and want to save $8 off your first box, use coupon code: ETHICALBOX

Love Goodly Coupon Code: ETHICALBOX

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Cruelty-Free & Vegan Drugstore Shampoo & Conditioner
LOVE GOODLY Cruelty-Free & Vegan Box – June/July + Coupon Code