Is Living Proof Cruelty-Free or Vegan?

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Is Living Proof Cruelty-Free or Vegan?

Living Proof is a well-known and best-selling hair care brand but is Living Proof cruelty-free and vegan?

Is Living Proof Cruelty-Free?

Living Proof is Cruelty-free! None of Living Proof’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

However, it should be noted that Living Proof is owned by Unilever, a parent corporation that does test on animals when required by law.

Living Proof has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, they do not allow their products to be tested on animals when required by law, and their products are not sold in stores in mainland China or any other country that may require animal testing.

Below is what’s currently stated on Living Proof’s website:

Living Proof's Cruelty-Free Claims

Is Living Proof Sold in China?

All imported cosmetics sold in China are required by law to be tested on animals, however, Living Proof confirmed none of their products are sold in China, therefore they are not required to test on animals.

Living Proof Acquired by Unilever

In 2016, Living Proof was acquired by Unilever, a corporation that does test on animals when required by law.

Although Living Proof is owned by Unilever, the brand has remained committed to being a cruelty-free brand.

Read Also: Reasons to Buy or Boycott Cruelty-Free Brands Owned By Non-Cruelty-Free Parent Companies

Living Proof is included on our List of Cruelty-Free Brands.

You can find Living Proof cruelty-free products at livingproof.com, Sephora, Ulta, Cult Beauty, and Amazon.

Is Living Proof Vegan?

Not all of Living Proof’s products are vegan as some of their products contain animal-derived ingredients or by-products. However, Living Proof does have some vegan options.

Below is a list of Living Proof non-vegan products.

Which of Living Proof Products is Vegan?

When I asked Living Proof which of their hair care products are suitable for vegans and don’t contain any animal-derived ingredients or by-products, they told me all of their products are vegan with the exceptions of a handful that contain beeswax and/or lanolin.

Our scientists take great care in developing highly effective products. All of them are vegan with the exception of just a few that use PEG-8 Beeswax (from bees) and/or C10-40 Isoalkylamidopropylethyldimonium Ethosulfate (a lanolin base from lamb’s wool). Those products are our:

  • Amp – not vegan
  • Curl Defining Cream – not vegan
  • Curl Detangling Rinse – not vegan
  • No Frizz Weightless Styling Spray – not vegan
  • Perfect hair Day (PhD) 5-in-1 Styling Treatment – not vegan
  • Perfect hair Day (PhD) Night Cap Overnight Perfector – not vegan
  • Prime Style Extender – not vegan
  • Restore Mask Treatment – not vegan

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at info@ethicalelephant.com to let me know.


Is Living Proof Ethical?

Based in: the US

Eco-Friendly Packaging Initiatives: Customers have the option to ship their empty Living Proof bottles to be recycled through Living Proof’s collaboration with Terracycle. In addition, the brand states, “By 2025, we commit to decreasing our use of virgin plastic in all our global packaging by 50%, increasing our use of post-consumer recycled material in all our global packaging to at least 50%, and having 100% recyclable packaging worldwide.”

Giving Back Initiatives: N/A

Ingredients and Formulations Claims: Living Proof products are free of Phthalates, Parabens, Formaldehydes (Donors + Releasers), and SLS + SLES.


I hope this article helped you to understand Living Proof’s cruelty-free and vegan status and you discovered another cruelty-free brand to support because together, we can help end animal testing for cosmetics once and for all!

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is Living Proof Cruelty-Free or Vegan?