This is a bit of a controversial topic in the cruelty-free community. ๐Ÿฐ Throughout the years, many cruelty-free brands have been acquired and bought by parent corporations that are NOT cruelty-free.
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๐‘’๐“๐’ถ๐“‚๐“…๐“๐‘’๐“ˆ:
โ˜ž Urban Decay acquired by L'Oreal in 2012
โ˜ž NYX acquired by L'Oreal in 2014
โ˜ž Hourglass acquired by Unilever in 2017
And in 2019:
โ˜ž TATCHA was acquired by Unilever
โ˜ž Drunk Elephant was acquired by Shiseido
โ˜ž Coty buys majority stake in Kylie Cosmetics
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As a result, these initially 'cruelty-free' brands' animal testing policies have been called into question on whether they will remain committed to never testing on animals or they will conform and adopt their parent company's animal testing policies and start testing on animals ๐Ÿ’‰๐Ÿ‡
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๐Ÿ™…๐Ÿปโ€โ™€๏ธ Some ethical consumers have chosen to ๐™—๐™ค๐™ฎ๐™˜๐™ค๐™ฉ๐™ฉ these cruelty-free brands that are owned by a parent company that tests on animals because they feel that their purchases may be indirectly funding and supporting the animal tests conducted or issued by the parent corporation.
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๐Ÿ’๐Ÿปโ€โ™€๏ธ On the flip side, some cruelty-free shoppers choose to continue to ๐™จ๐™ช๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ and purchase from these brands as they believe this will send a message to the parent corporations that being a cruelty-free brand matters to consumers and that it can also be a sustainable and profitable business decision and hopefully, this will influence the parent companies to go cruelty-free too! โœจ
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Whether you decide to boycott or support these cruelty-free brands that are owned by a non-cruelty-free parent corporation is up to you! ๐Ÿ’• There is no "right" or "wrong" way to go cruelty-free. You do you! .
Here's a summary of some of the most popular cruelty-free brands that are owned by a corporation that is NOT cruelty-free. Please note: this is not a complete list.

This is a bit of...

Cruelty-Free Rules Everything Around Me ๐Ÿ‡๐ŸŒฟโœจ (๐ŸŽจ via @wkcreative)

Cruelty-Free Rules Everything Around Me...

@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

Live Love Polish – Girls Night Out Review (Cruelty-Free & Vegan)

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This post may contain affiliate links.

I’m adding some glitter to this week’s Vegan Mani Monday with Girls Night Out by Live Love Polish!

Girls Night Out – Live Love Polish

Color: Girls Night Out is described as a light pink jelly polish filled with silver holographic glitters.

Price: $16 on livelovepolish.com, use code: EELLP20 to receive 20% off your first order! Limited time offer, expires 04/25/19!

Formula: This is a very glittery formula. I got pretty good coverage after 2 coats but I really wanted to try and get more of the purple color to come through so I applied a third coat. The glitter nail polish does dry smooth but I would recommend applying a top coat for a high gloss and more sparkly finish.ย 

Wear Test: 4-5 days before chipping.

Comments: The description on Live Love Polish’s website says it’s a light pink jelly polish but I find itโ€™s more of a light purple than pink. I don’t usually wear glitter polish often because of how long it takes to remove it but I was pleasantly surprised with how long Girls Night Out lasted on my nails before its first signs of chipping. I noticed very minimal chipping after 4 days of application. I think I could have stretched it longer if I reapplied top coat on Day 3 or 4.

I would highly recommend Live Love Polish glitter nail polishes! They have one of the best glitter nail polish formulas and they’re all cruelty-free and vegan too!!

All of Live Love Polish are 100% vegan,3-free, and made in the USA.

Ingredients: Ethyl Acetate, Butyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Isopropyl Alcohol, Acetyl Tributyl Citrate, Silica, Benzophenone-3, N-Butyl Alcohol, Violet 2 May Contain: Aluminum Powder, Mica, Iron Oxide, Ferric Ferrocyanide, Ultramarines, Red 6, Red 22, Red 30, Red 28, Red 34 , Red 7, Orange 5, Yellow 5, Yellow 11, Yellow 6, Yellow 10, Blue 1, Black 2, Violet 2 Ext , Titanium Dioxide, Synthetic Fluorophylogopite, Calcium Sodium Borosilicate, Polyethylene Terephthalate, Polyurethane 33, Silver, Chromium, Magnesium Fluoride, Bismuth Oxychloride.

Where to buy? on Live Love Polish’s website.

PR or Purchased? In full disclosure, Live Love Polish sent me their nail polish to try. I was not required to write a positive review nor was I compensated in any other way. All opinions expressed are always 100% my own

Get 20% OFF your first Live Love Polish order!
Use coupon code: EELLP20
(Limited Time Offer, expires 04/25/2019)

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โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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