Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
Bite Beauty's Vegan Statement:
"Yes, Bite Beauty products are vegan.
Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

Why Companies Choose Not To Be Leaping Bunny Certified

This post may contain affiliate links.


As I gather intel to create my comprehensive cruelty-free list, I hear all kinds of excuses companies make as to why they aren’t certified cruelty-free by Leaping Bunny. In case you are not aware, the Leaping Bunny Standard is the gold standard for cruelty-free cosmetics, personal care and/or household products. It is without a doubt, the most trusted and consistent cruelty-free certification available.

Why is being certified cruelty-free by Leaping Bunny so important?

Applying to become Leaping Bunny certified is totally voluntary but the Leaping Bunny is unlike any other cruelty-free certification out there and they’re able to get more information from companies than you and I could if we were to reach out to these companies ourselves. For example, in order to be certified, companies must pledge an end to animal testing for ingredients and finished products; the company’s ingredient suppliers must also make the same pledge; must be open to independent audits; and renew annually.

So what’s really holding companies back from becoming Leaping Bunny certified? And are they actually legitimate reasons or are they just making up excuses? 
Leaping Bunny certifications takes too long

1. It takes too long

Companies can be approved within one week if they complete their application for certification, provide all the necessary information regarding their supplier/manufacturer chain, and their suppliers and manufacturers complete the required Declarations. Once the company has everything all set to go, becoming Leaping Bunny certified is a very quick and seamless process. So companies that claim to be “in the process” of becoming certified for years should raise a red flag.

Leaping Bunny certification is too expensive

2. It costs too much

It’s totally FREE to apply and become certified by the Leaping Bunny Program. Companies are also included in the shopping guide (both online and print) at absolutely no cost. However, if a company chooses to use and license the Leaping Bunny logo.. there is an applicable fee and is a one-time fee. This is completely optional and not required in order to be certified by Leaping Bunny.

My company is too new to become certified Leaping Bunny

3. I’m a start-up or new company

The Leaping Bunny Program accepts applications from both existing companies as well as newly created businesses. In fact, they actually are willing to certify companies that do not have any product on the market yet and wish to license the Leaping Bunny logo on their initial launch. All that Leaping Bunny asks is for any newly created business to begin trading within a year of obtaining their certification.

Animal testing is already banned in my country

4. My company was founded in a country that already has an outright ban on the sale of products that are tested on animals

On March 11, 2013, the EU successfully banned the sale of cosmetic products and use of ingredients that have been tested on animals. However there are limitations to the EU ban that unfortunately doesn’t automatically warrant all companies selling their products in Europe are free from new animal testing.

“Some ingredients that are used in products other than just cosmetics may still be tested or could still be tested for other purposes like environmental toxicity. In addition, other countries such as China have laws that require some animal testing for cosmetic products and ingredients. It is unlikely that brands selling in Europe will be prohibited from carrying out required animal tests to sell in other markets.” (Source)

Therefore it is important that companies apply to be certified Leaping Bunny to ensure the company in question does not test their products or ingredients on animals regardless of international regulatory requirements.

Already certified cruelty free

5. I am already certified cruelty-free by X organization, I can’t/don’t need to be certified by another

There are no legal restrictions preventing a company from being certified by Leaping Bunny if they are already certified by another organization. They will still have to go through Leaping Bunny’s process of becoming certified which may be an entirely different process from other programs.

And for argument sake as to why a company should be certified Leaping Bunny despite already being certified by another organization is that the Leaping Bunny Standard includes a set of rigorous criteria to guarantee shoppers with the best assurance that a company’s products are not animal tested. Read more about their standards, here.

Leaping Bunny is not applicable in my country

6. Leaping Bunny is not applicable in my country 

The Leaping Bunny logo and Standard is recognized internationally including in the United States, Canada, the United Kingdom, and the European Union.

Why do companies choose not to be certified cruelty-free by Leaping Bunny? I haven’t got a clue! But you can rest assured that the Leaping Bunny Program was not designed for an elite group of companies that are paying their way to be listed and advertised. It is a legitimate and credible process that guarantees no new animal tests has been performed on final products and throughout the supply chain. If a company claims to be 100% cruelty-free, the process to becoming Leaping Bunny certified should be a walk in the park!

Have you heard companies make some of these excuses before? Share your experience!

What do you think?

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1 Comment
  • Penny Alford
    September 16, 2016

    My business was Certified Cruelty free within my first start up year, yes it was time consuming and rigorous, having to contact multiple times all my suppliers and have them make the signed statements that all their ingredients are cruelty free. If you have a lot of suppliers, it can be a pain in the butt, BUT it’s worth the effort. It was to me anyway to prove Aromatic Essentials is absolutely cruelty free. Even my essential ingredients must be palm oil free, like purchasing palm oil free emulsifier which is 11 times the price of regular emulsifier (needed for any formulation containing oil and water). These things ARE important! To claim Cruelty free status and still use palm oil is living a lie. Companies need to be more transparent, and more honest.
    I think if anyone doesn’t jump at the chance to prove cruelty free status, they are hiding something perhaps.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Lani Body Treatment Oil Review {Vegan & Cruelty-Free}
Why Companies Choose Not To Be Leaping Bunny Certified