So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

What is La Mer’s Animal Testing Statement?

This post may contain affiliate links.

La Mer is a well-known luxury skincare brand and La Mer is owned by Estee Lauder, a corporation that continues to test on animals.

I wanted to know, despite La Mer being owned by a parent company that test on animals, if La Mer’s own products or ingredients are tested on animals.

Is La Mer Cruelty-Free?


No. La Mer is not cruelty-free. La Mer products are sold in Mainland China so their products must be tested on animals to comply with China’s animal testing laws.

La Mer’s Animal Testing Policy

There is nothing on La Mer’s website stating their animal testing policy so I took it upon myself to email them myself to get to the bottom of this.

I received the following email response from La Mer:

“La Mer does not test on animals and we never ask others to do so on our behalf. If a regulatory body demands it for its safety or regulatory assessment, an exception can be made. Our consumers can be certain that we are committed to producing only the highest quality beauty products which meet our exacting efficacy, safety and ethical standards.


We have a deep commitment to the abolishment of animal testing. Decades ago we were one of the first beauty companies to prove that safety can be validated by means other than animal testing. We continue that commitment today with likeminded partners that share our goal to support the acceptance of alternatives.

We have a strong partnership with the Institute for In Vitro Sciences (IIVS), a non-profit research and testing consortium dedicated to the advancement of in vitro (non-animal) methods worldwide. IIVS develops and implements programs where in vitro testing is not accepted in order to educate scientists on the scientifically validated safety record of these methods.

We have consistently supported the research program coordinated by the European trade association, Cosmetics Europe, since its inception 20 years ago, for the replacement of animal tests. This broad program includes projects co-funded by the European Commission such as SEURAT (Safety Evaluation Ultimately Replacing Animal Testing).

We are members of the European Partnership for Alternatives to Animal Testing (EPAA), an initiative launched in 2005 by stakeholders from various industries, including the European Commission, to promote the sharing of knowledge across industries and facilitate the validation and acceptance of alternative test methods and strategies.

We are members of the Human Toxicology Project Consortium, spearheaded by the Humane Society of the United States, which serves as its coordinator.

We will continue to work in close partnership with industry, government and non-profit groups in countries that require animal testing to work together towards the elimination of this practice and the global acceptance of non-animal testing methods.”

Now, it didn’t take me long to notice that La Mer’s animal testing policy sounds very similar to Estee Lauder’s, which you can find here.

The part that caught my eye was this sentence:

“If a regulatory body demands it for its safety or regulatory assessment, an exception can be made.”

A regulatory body would only demand La Mer products to be tested on animals if they were being sold in stores in Mainland China. Now that leads us to ask, are La Mer products being sold in China where animal testing is required for all imported cosmetics?

La Mer Sold in China?

Using their website’s store locator, I found several stores in Mainland China that sell La Mer products which is enough proof to suggest that La Mer products are required to be tested on animals in order to be sold in stores in China.

Sadly, since La Mer products are sold in Mainland China then they must have their products tested on animals and I can NOT consider La Mer to be a cruelty-free brand.

For cruelty-free alternatives to La Mer, I recommend Tata Harper, May Lindstrom, and Kypris.

What do you think?

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  • Geinah Galaura
    March 26, 2019

    I was planning of buying some La Mer products but after reading this, I changed my mind and won’t be buying any of their products. Instead I’ll be checking some of the brands you recommended.

  • Anyelis Cardona
    November 21, 2018

    I was looking at the web side of the brand that you recommended and May Lindstrom has honey ? like ingredient. That is not cruelty free and vegan

    • Vicky Ly
      November 22, 2018

      Hey Anyelis,

      We define the term “cruelty-free” as no animal testing. So, May Lindstrom does NOT test on animals. And we define the term “vegan” as no animal-derived ingredients or by-products. So, although NOT all of May Lindstrom products are considered vegan, they do have SOME vegan options and they do NOT test on animals.

      If you wish to only support and buy from 100% vegan and cruelty-free brands, I have a full list of those brands here:

  • Faithi
    November 11, 2018

    I’m very sad to hear that La Mer does not have a drawn in the sand line on animal testing. From what I understand from the posting of La Mer and Estee Lauder which owns La Mer, in regards to their stance on animal testing, they will adhere to the authorities requirements in order to sell products in the respective countries. China for example requires animal testing – therefore La Mer, this beautiful product submits animals to testing, to sell their products there., I understand it is all about profits. . I have used La Mer for many years, and I feel very bad about that now. I will discontinue use of this product and will try the ones you suggest above.. i will also ensure that the people I know who are using this product are made aware of it. I am one voice, however times are changing thank god, and people don’t want this kind of abuse in the name of beauty.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

DERMA E Vegan Nourishing Rose Cleansing Oil
What is La Mer’s Animal Testing Statement?