Jo Malone

Last Updated: May 21, 2021

Is Jo Malone Cruelty-Free and Vegan?

Jo Malone is a British, luxury fragrance brand but is Jo Malone cruelty-free or vegan in 2021?

Ethical Analysis

Is Jo Malone cruelty-free or vegan? We’ve got the answers here! Read below for more details on Jo Malone’s policies.
Jo Malone is NOT Cruelty-Free. Jo Malone engages in animal testing by allowing its products to be animal-tested.
Yes, Jo Malone sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Jo Malone’s products are animal-tested, we wouldn’t consider anything sold or produced by Jo Malone to be vegan.

Jo Malone

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Is Jo Malone Cruelty-Free?

Jo Malone fragrances and gift boxes are seen everywhere, so I wanted to know whether Jo Malone test any of their products or ingredients on animals? Or if they sell in foreign markets that may require animal testing.

Is Jo Malone Cruelty-Free?

Jo Malone is NOT Cruelty-free. Jo Malone pays and allows their products to be tested on animals when required by law. Jo Malone also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Jo Malone is owned by Estee Lauder, a parent company that is also not cruelty-free.

Jo Malone’s Animal Testing Statement

On Jo Malone’s website, they claim, “We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law.”

Jo Malone Cruelty-Free Claims

Policies stating, “exceptions are made if the law requires it”, usually implies the company is selling its products in mainland China. Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Jo Malone Sold in China?

I eventually found several Jo Malone store locations in mainland China. This confirms that Jo Malone is indeed selling its products in China.

Below is a screenshot I took from Jo Malone’s Chinese website, clearly showing several boutiques carrying Jo Malone products in mainland China:

Jo Malone Sold in China - Cannot Be Cruelty-Free

Because of Jo Malone’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetic brands selling in mainland China cannot be considered cruelty-free in 2021.

Although Jo Malone may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Jo Malone refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Jo Malone is NOT Cruelty-Free!

To sum up, by choosing to sell in mainland China, Jo Malone must have their products tested on animals. Therefore I would not consider Jo Malone to be a cruelty-free brand.

Currently, Jo Malone is on our List of Brands to Avoid – Animal Tested.

Is Jo Malone Vegan?

Since we would not consider Jo Malone to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Jo Malone to be vegan.

Cruelty-Free Alternatives to Jo Malone:

Instead of Jo Malone, try one of these cruelty-free fragrance brands instead:


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What do you think

10 thoughts on “Jo Malone”

  1. i am so disappointed I can not believe Jo Malone is testing on animals and would not stand up to countries that insist on doing so.
    I will not be buying Jo Malone for anyone or myself again.

  2. thank you for doing this research! I love their fragrances, but I will not buy them until they stop testing on animals

  3. Wow!! I love Jo Malone perfume until I saw this !! Shame ! Shame ! On you !! I also will not be buying anymore products from her !! Get it together and do the right thing and protect all animals !

  4. I love jo Malone but not any more.. when I read this.. they testing on animals..shame very shame.. animal’s not using parfum..

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