@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

I'm in LOVE with @ellovi vegan lip butters! ๐Ÿ’• They apply so smoothly (like butter!) and leaves my lips feeling super soft and moisturized! ๐Ÿ‘„ They also all smell delectable! โœจ Mint reminds me of the Holidays + peppermint! ๐ŸŽ„  Vanilla smells like vanilla white chocolate! ๐Ÿจ and my favorite is tinted rose which has a nice, subtle, and natural tint of pink to it ๐Ÿ‘Œ๐Ÿป And best of all, Ellovi's cruelty-free and vegan lip butters only contain SIX clean + wholesome ingredients! ๐ŸŒฟโœจ
P.S. @ellovi is running a B1G1 Black Friday Sale! ๐Ÿ’ฐ  Everything is Buy-1 Get-1. No code needed - Free Shipping on All US Orders Over $15 ๐ŸŒธ
#ellovi #elloviskin #gifted

I'm in LOVE with @ellovi...

It’s Finally Here!!

This post may contain affiliate links.


You guys!! It’s finally here. My new website + a totally new feature I added!

So, What’s new?

Aside from a brand new look and design, everything else is the same where you’re still getting all the same great content but now I’ve also added an Online Cruelty-Free & Vegan Catalogue!!

Cruelty-Free & Vegan Online Catalogue

Whether you’re just starting to transition to vegan products or you’re a cruelty-free veteran, I’ve created a place where you can easily browse and view countless animal-free beauty products!

This will save you a ton of time from having to reference multiple resources or waiting for a brand to get back to you with a vegan product list.

And also, you get to discover among a growing number of vegan-friendly brands that you’ve probably never even heard of before!

It’s always been a mission of mine to make cruelty-free and vegan accessible to everyone. No matter your skin type, budget, or where you’re located!

So let’s get talking about what you’ll find in ethical elephant’s vegan online catalogue!


Features of Online Catalogue

If you were one of the 150+ people who took my survey on building a cruelty-free list.. This online catalogue was created and inspired by all of your answers!!

A quick note here, this is NOT the Ultimate Cruelty-Free Brand Directory List that I’ve been working on. It’s taking me a bit of time and resources to create something that is at the level I want it to be. So if you haven’t taken the survey yet, it’s still open and you can help me build a comprehensive cruelty-free brand directory list! Take the survey, here.


All of the products showcased in the catalogue are all 100% cruelty-free and vegan, this means they’re from brands that do not test on animals during all stages of product development and all the products featured do not contain any animal-derived ingredients or by-products.

In the survey, 40% of you stated that you choose NOT to buy from cruelty-free brands that are owned by a parent company that tests on animals meanwhile 35% said it depends on the brand.

In this catalogue, I’ve decided to not include any products that are from brands owned by a parent company that tests on animals. So you’re not going to see products from Tarte, Urban Decay, NYX, etc. for that reason.

What’s Important To You!

When I asked what’s the top 3 attributes that are of MOST importance to YOU when deciding to buy cosmetics,

All of you thankfully said Cruelty-Free, 75% said that you look for vegetarian or vegan products, and 30% of you checked affordability as one of your top 3 attributes.

In order to create a catalogue that just about anyone can use, deciding what was considered “affordable” was a little tricky. Because what I would consider affordable is very different from what you and others may consider to be affordable, and let’s be honest, there are some products we’re willing to splurge on a little more than others! hehe For me, that’s a good liquid foundation and an eyeliner!

To solve this issue, I’ve included a “price filter” option on the sidebar where you can adjust the price range to only view cruelty-free and vegan products that are within your own personal budget.


The other product attributes that some of you said were important to you included toxic-free (23%), ethically sourced ingredients (19%). all-natural (17%), convenience (13%),ย organic (11%).

I am working on expanding the filter options to include these attributes, so stay tuned!

Where do you shop cruelty-free?

Over 50% of you said that you buy directly from a company’s website,

So in this catalogue, when you see a product you’re interested in, all you gotta do is just click the button “GET IT HERE” and you’ll be redirected to the company’s website. But not just on their homepage, but on the very specific page of the product you were just looking at!


Wait, there’s more?!

I will be adding new products daily and working to expand the catalogue. I would love to eventually include cruelty-free and vegan skincare, hair products, oral care, household cleaning products, you name it!

I would love to hear from you guys and get your feedback on what you think of the catalogue so far! This is a very early version so please be patient with me as I refine things but feel free to submit any feedback (good or bad) to info@ethicalelephant.com

Happy cruelty-free shopping peeps!

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  • Wow, I love the new site! So impressive!

  • Erin
    June 22, 2016

    This is so awesome! I am so excited for you!!!

    • Vicky Ly
      June 23, 2016

      hehe Thanks Erin!!! I’m excited for what’s to come! =)

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

Is OGX Cruelty-Free in 2019? | Does OGX Test on Animals?
It’s Finally Here!!