Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
Bite Beauty's Vegan Statement:
"Yes, Bite Beauty products are vegan.
Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

Is This Brand Cruelty-Free? (Infographic)

This post may contain affiliate links.

Doing the research to figure out if a brand is cruelty-free or not can sometimes be frustrating and confusing. Some brands are totally transparent and will gladly help answer any questions about how they source ingredients and manufacture their products, whereas other brands will reply with very general statements complete with shady claims.

To help you figure out whether a brand is truly cruelty-free or not, I’ve created this helpful infographic to assist and guide you through the cruelty-free research!

How to Know if a Brand is Cruelty-Free or Not

1. Does {brand} test their finished products on animals?

This question ensures the brand does not test the finished product that we hold in our hands on animals– EVER.

2. Does {brand} test any of their ingredients or formulations on animals?

Often times we just think about the finished product but we also have to ensure none of the ingredients or formulations were tested on animals as well.

Although it’s true in the past that some ingredients, even water, has been subject to animal testing, but we want to make sure no new animal tests occur. Brands usually commit and guarantee to not test their ingredients/formulations on animals after a specified date.

3. Do any of the {brand’s} ingredient suppliers test on animals?

Most brands don’t make all of their ingredients from scratch so they’ll usually source ingredients from suppliers. We want to make sure those ingredient suppliers are also not testing on animals.

This is where most brands fail to substantiate their cruelty-free status and policy. They’ll come up with excuses about having too many suppliers to conduct an in-depth cruelty-free analysis or that they switch suppliers so often that it’s too time-consuming to verify all their animal testing policy.

It’s important for brands to verify with their ingredient suppliers to ensure none of the ingredients they source are tested on animals in order to be claimed as a cruelty-free brand.

Sometimes, if the company utilises online review management software, you’ll be able to find out some information on the reviews that other buyers have left.

4. Does {brand} ask others to test any of their products or ingredients on animals on their behalf?

We asked earlier if the brand tests on animals but often times, brands will commission or ask others to do the testing for them. I know, very sneaky!

5. Does {brand} sell in markets (i.e., Mainland China) that may require animal testing?

Finally, we need to ask if a brand sells in markets that require animal testing. Currently, Mainland China is the only country that requires all imported cosmetics to be tested on animals. Any cosmetic brand that is selling in-stores in Mainland China is not cruelty-free.

Cruelty-Free or Not?

If a brand can answer all of the above questions with “NO” then that means they’re considered to be cruelty-free!! And if a brand answers “YES” to a question or is unable to provide a clear answer then sadly, I wouldn’t consider them to be a cruelty-free brand.

I recommend asking all of these questions when doing your research of figuring out if a brand is cruelty-free or not. Keep in mind that just because a brand isn’t considered cruelty-free now, doesn’t mean that they can’t make changes to their policies and practices to be a cruelty-free brand in the future!

Asking these types of questions to brands ensure that they know conscious consumers care deeply about the issues of animal testing for cosmetics and we will do our research to only support brands that choose to never test on animals!

What do you think?

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Cruelty-Free Mobile Apps – Find Products Not Tested on Animals
Is This Brand Cruelty-Free? (Infographic)