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@nclabeauty now has vegan lip scrubs + lip balms!! πŸ’‹βœ¨ π™Žπ™π™‚π˜Όπ™ π™Žπ™π™‚π˜Όπ™ is a 100% natural, vegan lip scrub formulated with organic beet sugar and agave nectar to gently exfoliate and cleanse your lips. It also contains Vitamin C and E to help hydrate and brighten lips! 😘

π˜½π˜Όπ™‡π™ˆ π˜½π˜Όπ˜½π™€ is a 100% natural, vegan lip balm formulated with shea butter, cocoa butter, avocado butter, and coconut oil. I'm obsessed with this lip balm! It smells like watermelon candy πŸ‰ and keeps my lips hydrated and smooth without leaving a waxy residue behind! πŸ’•

NCLA has so many colorful flavors of Sugar Sugar and Balm Babe including:
πŸͺ Almond Cookie
πŸͺ Horchata
πŸͺ Red Velvet
πŸͺ Watermelon
πŸͺ Pink Champagne
πŸͺ Lavender
πŸͺ Matcha Tea
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NCLA is a cruelty-free and 100% vegan beauty brand ✌🏻🌸
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#ncla #nclabeauty #balmbabe #sugarsugar #veganlipbalm #veganlipscrub #gifted

@nclabeauty now has vegan lip...

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Choosing cruelty-free DOES matter to the hundreds of thousands of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing πŸ’‰πŸ€πŸ‡ Vote with your consumer dollars and help put an end to these inhumane, outdated, and unnecessary tests by choosing to only buy cruelty-free cosmetics and products 🐰🌿✨
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Thank you to all the amazing and incredible cruelty-free companies for committing to never test their finished products, ingredients, or formulations on animals, anywhere in the world πŸ™πŸ»πŸ’–βœ¨ Together, we CAN make a difference! ✊🏻
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(πŸ“Έ via @still___london)

Choosing cruelty-free DOES matter to...

What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
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Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
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Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
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The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
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Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
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#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate

πŸ†• VEGANCUTS FALL MAKEUP BOX...

πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
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What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
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Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
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Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
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So.. will Drunk Elephant remain Cruelty-Free?
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YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
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TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
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#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
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🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
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#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

Is This Brand Cruelty-Free? (Infographic)

This post may contain affiliate links.

Doing the research to figure out if a brand is cruelty-free or not can sometimes be frustrating and confusing. Some brands are totally transparent and will gladly help answer any questions about how they source ingredients and manufacture their products, whereas other brands will reply with very general statements complete with shady claims.

To help you figure out whether a brand is truly cruelty-free or not, I’ve created this helpful infographic to assist and guide you through the cruelty-free research!

How to Know if a Brand is Cruelty-Free or Not

1. Does {brand} test their finished products on animals?

This question ensures the brand does not test the finished product that we hold in our hands on animals– EVER.

2. Does {brand} test any of their ingredients or formulations on animals?

Often times we just think about the finished product but we also have to ensure none of the ingredients or formulations were tested on animals as well.

Although it’s true in the past that some ingredients, even water, has been subject to animal testing, but we want to make sure no new animal tests occur. Brands usually commit and guarantee to not test their ingredients/formulations on animals after a specified date.

3. Do any of the {brand’s} ingredient suppliers test on animals?

Most brands don’t make all of their ingredients from scratch so they’ll usually source ingredients from suppliers. We want to make sureΒ those ingredient suppliers are also not testing on animals.

This is where most brands fail to substantiate their cruelty-free status and policy. They’ll come up with excuses about having too many suppliers to conduct an in-depth cruelty-free analysis or that they switch suppliers so often that it’s too time-consuming to verify all their animal testing policy.

It’s important for brands to verify with their ingredient suppliers to ensure none of the ingredients they source are tested on animals in order to be claimed as a cruelty-free brand.

Sometimes, if the company utilises online review management software, you’ll be able to find out some information on the reviews that other buyers have left.

4. Does {brand} ask others to test any of their products or ingredients on animals on their behalf?

We asked earlier if the brand tests on animals but often times, brands will commission or ask others to do the testing for them. I know, very sneaky!

5. Does {brand} sell in markets (i.e., Mainland China) that may require animal testing?

Finally, we need to ask if a brand sells in markets that require animal testing. Currently, Mainland China is the only country that requires all imported cosmetics to be tested on animals. Any cosmetic brand that is selling in-stores in Mainland China is not cruelty-free.

Cruelty-Free or Not?

If a brand can answer all of the above questions with “NO” then that means they’re considered to be cruelty-free!! And if a brand answers “YES” to a question or is unable to provide a clear answer then sadly, I wouldn’t consider them to be a cruelty-free brand.

I recommend asking all of these questions when doing your research of figuring out if a brand is cruelty-free or not. Keep in mind that just because a brand isn’t considered cruelty-free now, doesn’t mean that they can’t make changes to their policies and practices to be a cruelty-free brand in the future!

Asking these types of questions to brands ensure that they know conscious consumers care deeply about the issues of animal testing for cosmetics and we will do our research to only support brands that choose to never test on animals!

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β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Cruelty-Free Mobile Apps – Find Products Not Tested on Animals
Is This Brand Cruelty-Free? (Infographic)