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Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
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Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
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β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
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πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘

#wetnwild#wetnwildbeauty#crueltyfree

What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
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Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

Is This Brand Cruelty-Free? (Infographic)

This post may contain affiliate links.

Doing the research to figure out if a brand is cruelty-free or not can sometimes be frustrating and confusing. Some brands are totally transparent and will gladly help answer any questions about how they source ingredients and manufacture their products, whereas other brands will reply with very general statements complete with shady claims.

To help you figure out whether a brand is truly cruelty-free or not, I’ve created this helpful infographic to assist and guide you through the cruelty-free research!

How to Know if a Brand is Cruelty-Free or Not

1. Does {brand} test their finished products on animals?

This question ensures the brand does not test the finished product that we hold in our hands on animals– EVER.

2. Does {brand} test any of their ingredients or formulations on animals?

Often times we just think about the finished product but we also have to ensure none of the ingredients or formulations were tested on animals as well.

Although it’s true in the past that some ingredients, even water, has been subject to animal testing, but we want to make sure no new animal tests occur. Brands usually commit and guarantee to not test their ingredients/formulations on animals after a specified date.

3. Do any of the {brand’s} ingredient suppliers test on animals?

Most brands don’t make all of their ingredients from scratch so they’ll usually source ingredients from suppliers. We want to make sureΒ those ingredient suppliers are also not testing on animals.

This is where most brands fail to substantiate their cruelty-free status and policy. They’ll come up with excuses about having too many suppliers to conduct an in-depth cruelty-free analysis or that they switch suppliers so often that it’s too time-consuming to verify all their animal testing policy.

It’s important for brands to verify with their ingredient suppliers to ensure none of the ingredients they source are tested on animals in order to be claimed as a cruelty-free brand.

Sometimes, if the company utilises online review management software, you’ll be able to find out some information on the reviews that other buyers have left.

4. Does {brand} ask others to test any of their products or ingredients on animals on their behalf?

We asked earlier if the brand tests on animals but often times, brands will commission or ask others to do the testing for them. I know, very sneaky!

5. Does {brand} sell in markets (i.e., Mainland China) that may require animal testing?

Finally, we need to ask if a brand sells in markets that require animal testing. Currently, Mainland China is the only country that requires all imported cosmetics to be tested on animals. Any cosmetic brand that is selling in-stores in Mainland China is not cruelty-free.

Cruelty-Free or Not?

If a brand can answer all of the above questions with “NO” then that means they’re considered to be cruelty-free!! And if a brand answers “YES” to a question or is unable to provide a clear answer then sadly, I wouldn’t consider them to be a cruelty-free brand.

I recommend asking all of these questions when doing your research of figuring out if a brand is cruelty-free or not. Keep in mind that just because a brand isn’t considered cruelty-free now, doesn’t mean that they can’t make changes to their policies and practices to be a cruelty-free brand in the future!

Asking these types of questions to brands ensure that they know conscious consumers care deeply about the issues of animal testing for cosmetics and we will do our research to only support brands that choose to never test on animals!

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β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Cruelty-Free Mobile Apps – Find Products Not Tested on Animals
Is This Brand Cruelty-Free? (Infographic)