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Is Rimmel London Cruelty-Free; Testing On Animals?

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rimmel cruelty free

Rimmel London is unfortunatelyย not cruelty-free and Rimmel products and ingredients are tested on animals.

I don’t blame you if you thought otherwise because they’ve done a stellar job of hiding one little detail about their animal testing policy.

They have a special link dedicated to trying to sell you on how they take the issue of animal testing ‘very seriously’.

rimmel_london_2015

At first glance, we’re all thinking.. Good for Rimmel, they seem to care. But when you click to read more, you’re redirected to this long write-up that no one caresย to read. Somewhere in this essay, you’ll find the catch.

Rimmel claims to be anย ethical company that supports alternatives to animal testing but not when it’s cutting into their profits.

rimmel-animaltesting-2015

“We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals.ย The only exceptions are the very few countries where, by law, the regulatory authorities require us to submit our products or ingredients to them for testing on animals as a mandatory part of their regulatory protocols in compliance with their local regulations”

China is currently theย only country that requiresย mandatory animal tests on all cosmetic products imported into the country.

Simply put, if a company sells their products in China = they areย noย longer cruelty-free.ย Now this begs the question,ย does Rimmel retail their products in China?

In an email response when asked if they sell their products in China, Rimmel said…

Chinese consumers have made it clear they want Rimmel London. It would not be right to deprive them of the products they want to use and enjoy.ย Our industry continues to work together in encouraging the Chinese authorities to accept more modernized non-animal safety testing methods.

There are over 40 non-animal test methods that have been scientifically validated and over 5,000 ingredients that are already proven safe for human use. Not to mention, the E.U. has a complete ban on product testing on animals and thereby proving that animal test methods are outdated and unnecessary.

Nice try Rimmel London, if you really do care about animals and take the issues of animal testing very seriously.. then stop supporting it.

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22 Comments
  • Natalie J
    January 18, 2019

    I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!
    Sickening!
    Boycott

  • Natalie
    January 18, 2019

    I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!
    Sickening!
    Boycott

  • Gena Froggatt
    October 30, 2018

    Iโ€™m really annoyed because I read Rimmelโ€™s blurb and they seemed really against animal testing and so I bought a few bottles of their Rita Ora nail polish.
    To find out now that theyโ€™re โ€˜such a kind, caring companyโ€™ who donโ€™t feel itโ€™s fair to deprive the Chinese of their products, I am livid!
    If Rimmel wish to sell to China, let their people buy it online directly from the UK so it doesnโ€™t actually distribute from China and skirts around their draconian animal testing laws.
    I get especially irked at Youtubers buying makeup from the Wish app. They evidently donโ€™t realise that EVERY one of the items of makeup or skin care will have tortured animals before going to market.
    There needs to be a blanket of publicity regarding Chinese cosmetics/ copies of good brands

    • Carla Norris
      November 1, 2018

      Well, Rimmel is going to be deprived of my business, cold-hearted wench that I am.
      I was contemplating a purchase from Rimmel, but it is SO not happening now.
      Back to Jane Iredale, Milani/Jordana, and Stila!

    • Sue Ferguson
      December 31, 2018

      Hate animal testing

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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