Last Updated: March 1, 2024

How Ethical Is Revlon?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Revlon’s ethics and initiatives.

Ethical Analysis

Is Revlon cruelty-free or vegan? We’ve got the answers here! Read below for more details on Revlon’s policies.
Revlon is NOT Cruelty-Free. Revlon engages in animal testing by allowing its products to be animal-tested.
Revlon claims to offer some “vegan” options that are free of animal-derived ingredients, but because Revlon engages in animal testing, we wouldn’t classify anything sold or produced by Revlon to be vegan.


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Revlon, the brand, is a cosmetics brand selling makeup, hair color, nails, and beauty products & tools.

Revlon, Inc., is a multinational company that owns several beauty brands including Elizabeth Arden, Almay, American Crew, CND, as well as, the Revlon brand.

In this post, I’ll be discussing Revlon, one of the brands owned by Revlon, Inc.

Is Revlon Cruelty-Free?

☠️ Revlon is NOT cruelty-free in 2023. Revlon allows its products to be tested on animals when required by law.

Revlon’s Animal Testing Policy

When asking, does Revlon test on animals? We must look beyond to ensure none of Revlon’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

On Revlon’s website, they claim they do not conduct animal testing, however, in some countries, Revlon complies with the requirements for mandatory animal testing by regulatory authorities.

See below for a screenshot of what’s currently stated on Revlon’s website:

Based on their statement, it appears that Revlon has the same animal testing policy as its parent company Revlon, Inc. Both companies state they allow their products to be tested on animals in some countries where regulatory authorities conduct independent testing in order to safety their own mandatory registration requirements.

Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.

For example, imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.

Unfortunately, Revlon, Inc. and Revlon state they will allow their products and ingredients to be tested on animals in those countries that require it by law. For those reasons, Revlon is NOT cruelty-free.

Cruelty-Free Policies

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Revlon allows its products to be tested on animals in countries that require it, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Revlon Certified Cruelty-Free?

Revlon is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Revlon is not certified cruelty-free by a third party, no one is substantiating or auditing Revlon’s cruelty-free commitments and claims.

Is Revlon Owned By A Non-Cruelty-Free Parent Company?

Yes. Revlon is owned by Revlon, Inc., parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Revlon is NOT cruelty-free, and neither is its parent corporation, Revlon, Inc.

Does Revlon Test on Animals?

To wrap up, Revlon states it allows its products to be tested on animals in countries that require it by law. Therefore, we would NOT consider Company to be a cruelty-free brand.

Currently, Revlon is on our List of Brands to Avoid – Animal Tested.

Is Revlon Vegan?

Revlon is NOT vegan. Revlon claims to offer some “vegan” options that are free of animal-derived ingredients, but Revlon engages in animal testing in some capacity, so we wouldn’t consider any Company products vegan at this time.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Revlon

Looking to switch to cruelty-free products? Here are some cruelty-free brands to check out:

and check out our Guide to Cruelty-Free & Vegan Drugstore Makeup Brands!

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What do you think

1 thought on “Revlon”

  1. hi Vicky,

    I think Juicy C is sold in China, if you go to the store locator, 11 Beijing JC stores are listed… Noteworthy, that it didn’t list any store in china on the first try!

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