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Is Pureology Cruelty-Free?
🐰 Pureology is a *cruelty-free brand. None of Pureology’s ingredients or products are tested on animals. Pureology has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.
Does Pureology Test on Animals?
When asking, does Pureology test on animals? We must look beyond to ensure none of Cosmetics’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.
In our research, we discovered the following:
- ✓ Pureology confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
- ✓ Pureology confirmed all their ingredient suppliers do not test on animals
- ✓ Pureology confirmed they do not allow or sell their products under conditions where animal testing is required by law
By meeting all of our Cruelty-Free Criteria, Pureology is a *cruelty-free brand by our standards.
*Pureology is owned by L’Oreal, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.
The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that L’Oreal owns Pureology.
What About China’s Animal Testing Laws?
Pureology has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
“We are not sold in China.”
With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.
Is Pureology Certified Cruelty-Free?
Pureology is certified cruelty-free by PETA, but NOT Leaping Bunny certified.
Cruelty-Free Policies 2023
Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.
That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.
How We Assess Cruelty-Free Policies
Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.
And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”
☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️
What about Vegan?
Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.
Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.
Some brands are Cruelty-Free, but not Vegan.
And some are Vegan, but not Cruelty-Free.
Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.
Is Pureology Vegan?
⭐️ Pureology is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.
“100% VEGAN – Every formula is made without animal products or by-products. Pureology never tests on animals.”
Where to buy Pureology? Check out pureology.com, Ulta, Walmart, and Amazon!
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.
Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.
Where are Pureology’s products made?
I asked Pureology if their products are made in the USA and they told me:
“In response to your message, yes, all Pureology products are made in the US.”
I hope this article helped you to understand Pureology’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
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