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Prime Beauty is Cruelty-Free
Prime Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Prime Beauty to be Cruelty-Free.
What About China’s Animal Testing Laws?
Prime Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
“Our products are not sold in China and we have no future plans to sell there.”
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.
Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Prime Beauty is 100% Vegan
Prime Beauty has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.
The following is a snippet of the email response I received from Prime Beauty when I asked if all of their products are vegan:
“All of our products are vegan and do not contain any animal ingredients.”
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Where are Prime Beauty’s products made?
I asked Prime Beauty where their products are manufactured and they told me:
“Our bronzers, powders and highlighters are made in the US.”
Ethical Mica Mining Policy
Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.
Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.
So I asked Prime Beauty if their mica is ethically sourced without the use of child labor and they responded by stating,
“We can assure you that all of our mica is ethically sourced from our suppliers.”
I hope this article helped you to understand Prime Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!