Last Updated: March 1, 2024

How Ethical Is Oriflame?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Oriflame’s ethics and initiatives.

Ethical Analysis

Is Oriflame cruelty-free or vegan? We’ve got the answers here! Read below for more details on Oriflame’s policies.
Oriflame is NOT Cruelty-Free. Oriflame engages in animal testing by allowing its products to be animal-tested.
Yes, Oriflame sells its products in stores in mainland China under conditions where animal testing is still legally required.
Oriflame claims to offer some “vegan” options that are free of animal-derived ingredients, but because Oriflame engages in animal testing, we wouldn’t classify anything sold or produced by Oriflame to be vegan.


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Oriflame is NOT Cruelty-Free!

Oriflame allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

Oriflame’s Animal Testing Policy

In Oriflame’s statement on ‘Responsibility for Animal Welfare’, they claim they do not conduct or request animal testing on any of its products or ingredients. However, “Oriflame must abide by the laws and regulations of the countries in which it operates and some countries require test data gained through animal testing in order to legally register the products in that market.”

See below for a screenshot of what’s currently stated on in Oriflame’s statement:

Policies stating, “some countries require animal testing” usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Oriflame Sold in China?

In my research, I discovered that Oriflame products are indeed sold in stores in mainland China.

Below is a screenshot of Oriflame’s website showing they have a Chinese website:

Oriflame Sold in China; Cannot be Cruelty-Free

But Doesn’t China No Longer Test on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Oriflame has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Oriflame) are still required by law to be tested on animals in 2022.

Because Oriflame has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although Oriflame may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider Oriflame to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Oriflame refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Oriflame already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Oriflame Certified Cruelty-Free?

Oriflame is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Oriflame is not certified cruelty-free by a third party, no one is looking into or substantiating Oriflame’s cruelty-free commitments and claims.

Is Oriflame Cruelty-Free?

To sum up, by choosing to sell in mainland China, Oriflame must have its products tested on animals. Therefore, we would NOT consider Oriflame to be a cruelty-free brand.

Currently, Oriflame is on our List of Brands to Avoid – Animal Tested.

Is Oriflame Vegan?

Oriflame claims to offer some “vegan” options that are free of animal-derived ingredients, but because Oriflame engages in animal testing, we wouldn’t classify anything sold or produced by Oriflame to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Oriflame:

Looking for a cruelty-free option to Oriflame, here are some of our recommendations:

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What do you think

6 thoughts on “Oriflame”

  1. Oiflame es una compañía que ha promulgado la protección animal desde sus inicios, hace 54 años. Es irresponsable y poco ético hacer este tipo de suposiciones sin fundamento y tratando de esgrimir argumentos que hasta hace algunos meses atrás se pusieron de “moda”. Oriflame NO tiene fábricas en China, no comercializa los productos en cadenas de mercado en China (los productos de Oriflame se comercializan a través de VENTA DIRECTA: del fabricante al consumidor) y de ninguna forma impulsa las pruebas en animales. Si Oriflame vende en un país con este tipo de leyes, debería ser loable que ofrezca otra oportunidad de consumo a esta sociedad y no una razón para hacer mala publicidad. Más responsabilidad ¡por favor!

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