NUXE

Last Updated: October 5, 2022

Is NUXE Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of NUXE’s ethics and initiatives.

Ethical Analysis

Is NUXE cruelty-free or vegan? We’ve got the answers here! Read below for more details on NUXE’s policies.
NUXE is NOT Cruelty-Free. NUXE engages in animal testing by allowing its products to be animal-tested.
Yes, NUXE sells its products in stores in mainland China under conditions where animal testing is still legally required.
Nuxe claims to offer some “vegan” options that are free of animal-derived ingredients, but because Nuxe engages in animal testing, we wouldn’t classify anything sold or produced by Nuxe to be vegan.

NUXE

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NUXE is NOT Cruelty-Free!

NUXE allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

NUXE’s Animal Testing Policy

On NUXE’s website, they claim they do not test on animals and they also state China’s animal testing regulations where imported cosmetic products are subject to random testing on animals.

See below for a screenshot of what’s currently stated on NUXE’s website:

Based on their statement, the company admits to selling its products in China and allowing its products to be tested on animals by Chinese authorities.

Therefore we would not consider NUXE to be cruelty-free. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is NUXE Sold in China?

NUXE admits in its animal testing statement on their website that they do sell their products in China since 2018.

In addition, below are a couple of screenshots I took from NUXE’s Chinese website in 2018, as well as, their store locator showing results in mainland China:

NUXE sold in China, required to test on animals

But Doesn’t China No Longer Tests on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that NUXE has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like NUXE) are still required by law to be tested on animals in 2022.

Because NUXE has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although NUXE may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider NUXE to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, NUXE refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since NUXE already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is NUXE Certified Cruelty-Free?

NUXE is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because NUXE is not certified cruelty-free by a third party, no one is looking into or substantiating NUXE’s cruelty-free commitments and claims.

Is NUXE Cruelty-Free?

To sum up, by choosing to sell in mainland China, NUXE must have its products tested on animals. Therefore, we would NOT consider NUXE to be a cruelty-free brand.

Currently, NUXE is on our List of Brands to Avoid – Animal Tested.

Is Nuxe Vegan?

Nuxe claims to offer some “vegan” options that are free of animal-derived ingredients, but because Nuxe engages in animal testing, we wouldn’t classify anything sold or produced by Nuxe to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Nuxe Cruelty-Free Alternatives:

If you’re looking for similar products to Nuxe, but from brands that don’t test on animals, we recommend trying some of these cruelty-free brands:


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