Murad (Unilever)

Last Updated: January 30, 2023

How Ethical Is Murad (Unilever)?

Supporting companies that share the same values and ethics to what matters most to us is how we can drive positive change in this world. Here’s a quick summary of Murad’s ethics and initiatives.

Ethical Analysis

Is Murad cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Murad’s policies.
Murad is cruelty-free, but Murad is owned by Unilever, a parent company that is NOT cruelty-free.
Not all of Murad’s products are vegan but they have some vegan options.
Murad claims some of their “green initiatives” include replacing styrofoam with biodegradable packing peanuts, using the smallest possible shipping boxes, using “cradle to cradle” certified direct mailers, switching their plastic trays from PVC to PET, recycling corrugated containers at their warehouse, and using FSC certified stock.
It’s not clear where Murad’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Murad products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Murad (Unilever)

Gain total skin wellness through Murad’s science-backed professional skin care treatments and solutions that promote healthy, nourished, and beautiful skin.
PRODUCTS: Skincare

Murad (Unilever)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Murad Cruelty-Free?

🐰 Murad is a *cruelty-free brand. None of Murad’s ingredients or products are tested on animals. Murad has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Murad Test on Animals?

When asking, does Murad test on animals? We must look beyond to ensure none of Murad’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Murad confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Murad confirmed all their ingredient suppliers do not test on animals
  • ✓ Murad confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Murad is a *cruelty-free brand by our standards.

*Murad is owned by Unilever, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that Unilever owns Murad.

What is Murad’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Murad’s website about its animal testing policy:

Is Murad Cruelty-Free?

What About China’s Animal Testing Laws?

Murad has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Hong Kong does not have the same animal testing laws as mainland China. So just as long as Murad is selling only in Hong Kong and not in mainland China, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Murad Certified Cruelty-Free?

Murad is certified cruelty-free by PETA, but NOT Leaping Bunny certified.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Murad Vegan?

⭐️ Murad is NOT an entirely vegan brand. But Murad offers some vegan options that are free of animal products.

How to know which of Murad’s products are vegan?

All of Murad’s vegan products are indicated as “formulated without animal-derived ingredients” on their website.

In addition, the following is a screenshot of what’s currently stated on Murad’s FAQ page about its vegan product offering:

Is Murad Vegan?

Where to buy Murad? Check out, Sephora, Ulta, Amazon, and Nordstrom!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Murad’s products made?

I asked Murad where their products are manufactured and they told me:

“The vast majority of our products are produced within the U.S. We have another manufacturer on France for europe and asia distribution.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Murad if their mica is ethically sourced without the use of child labor and they responded by stating,

“Murad is very much dedicated to ethically sourced, sustainable ingredients.  We do verify/inspect all our suppliers and make sure they have the same philosophy as we do and also do not test on animals.”

Murad’s response did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Murad’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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What do you think

0 thoughts on “Murad (Unilever)”

  1. Hi Vicky, we’ve been following your posts for a while now and we really appreciate the amount of research and effort you put into these types of informative blog posts! It makes it really easy for us conscious consumers to stay updated, which is so necessary these days when brands can change their Animal Testing Policies without telling us.

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