Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!💄🐰 They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free ᴀɴᴅ vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒶𝓃 Product List (2019)
♥ Black Pearl Metallic Matte Liquid Lip Color
♥ Brow Powder Duo
♥ Cat Eye Liner
♥ Color Tint Blush
♥ Color Xtend Eyeliner
♥ Cosmic Glow Holographic Lip Gloss
♥ Creamy Liquid Foundation
♥ Creamy Liquid Foundation With Pump
♥ Eye Primer / Base
♥ Fabubrow Eyebrow Pencil
♥ Fabubrow Shape & Set Gel
♥ Fabuliner Bold Felt-Tip Liquid Eyeliner
♥ Fabuliner Liquid Eyeliner
♥ Fineliner Felt-Tip Liquid Liner
♥ Forever Flawless Pressed Powder
♥ Glow N’ Go Creamy Strobing Stick
♥ Instant Glow Liquid Highlighter
♥ Powder Bronzer
♥ Prime No-Pores Pore Refining Face Primer
♥ Quickbrow Micro Eyebrow Pencil
♥ Sculpt N’ Go Creamy Contour Stick
♥ Sweet Cream Matte Liquid Lip Color
♥ Take Cover Full Coverage Concealer
♥ Triple Play All Over Color
📸 via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! 😒 This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law 💔 I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China 😑


What The F... @wetnwildbeauty?! 😒...

BARBIE PINK 💗 always cruelty-free + vegan 💅🏻@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK 💗 always cruelty-free...

Happens more often than I’d like to admit 🤭.... // 📸 via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do 🙌🏻 #friyay #longweekendplans // 📸 via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! 🐰🌍💕// 📸 via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐢
Shell phones. 🤭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐢 made by @naturally.jo! 😍👏🏻✨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... 🌴🙄

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans 🙌🏻✨ // 📸 via @mate_the_label

The best feeling is changing...

Every time. 😂 #relatable
// 📸 via @sassyspudshop

Every time. 😂 #relatable //...

Is Models Own Cruelty-free?

This post may contain affiliate links.

Models Own is an affordable UK-based makeup and nail polish brand but are Models Own’s finished products or ingredients tested on animals?

After receiving an email response from the company, I am happy to report that Models Own is cruelty-free with some vegan options!

Keep reading if you want to learn more about Models Own’s animal testing policy.

Models Own Animal Testing Statement 2018

When I initially emailed Models Own inquiring about their animal testing policy, they referred me back to a page on their website called “Furry Friendly!”

On this page, you can find an underwhelming statement reading:

“Our approach to animal testing is simple. We don’t do it. We don’t test our finished products or ingredients on any animals. End of story.

In fact, our products are totally vegan where possible.”

The first thing I noticed was how Models Own is displaying PETA’s trademark bunny logo on the right of this page although Models Own is not listed on PETA’s Cruelty-free database.

Companies are allowed to use and display PETA’s trademark bunny logo only if they’re accredited by the organization, so Models Own is actually using this trademark bunny logo without permission.

Not sure if this was a mistake from their design team but I thought it was worth mentioning here to remind us all to double-check lists and databases before buying!

Models Own’s Animal Testing Policy

Despite the trademark bunny logo mishap, this doesn’t mean Models Own isn’t cruelty-free so to get to the bottom of whether I would qualify Models Own as cruelty-free, I asked the following questions in bold; Models Own’s response is in grey.

– Do you test your raw ingredients on animals? No we don’t do any animal testing at all. Never done so and never will
– Do you ask any third parties to test your products or ingredients on animals on your behalf? No.
– Do any of your raw material suppliers test on animals? *If not, how do you verify that they don’t?* They don’t test on animals. We are specific in asking this question to our suppliers and the supporting documentation we receive states as such
– Are any of your products available for sale in China or do you have plans to sell within China in the future? No & No, not until they stop making it compulsory to test on cosmetics imported into China

I am quite satisfied with the response from Models Own and I would qualify Models Own as being cruelty-free!

Is Models Own Vegan?

Models Own states “our products are totally vegan where possible.”

What on earth does that even mean?!

In an email response they told me, “we try and make sure that anything we make is Vegan friendly. Sometimes we will use something like a Bee’s wax because the formula will only get the required standard by adding it.”

So in other words, Models Own offers some vegan products, but not all of their products are vegan as they do use some animal-derived ingredients like beeswax.

Models Own Vegan Product List

After some digging, I finally found a list of ingredients on Models Own’s website and they’ve indicated which of their products are vegan. Below is a list of Models Own’s vegan makeup and nail polish:


  • A.M. Kit Eye & Cheek Palette
  • Backstage Crème to Powder Foundation
  • Face Base – Colour Correcting Face Primer
  • Face Base Face Primer
  • Flawless – Colour Correcting Concealer
  • Flawless Colour Correcting Concealer Palette
  • Flawless Concealer
  • Flawless Concealer Palette
  • Flawless Under Eye Concealer
  • Grand Finale Loose Powder
  • Grand Finale Pressed Powder
  • P.M Kit Eye & Cheek Palette
  • Rock ‘n’ Rosy Blusher Palette
  • Rock ‘n’ Rosy Crème Blusher
  • Rock ‘n’ Rosy Powder Blusher
  • Runway Matte Foundation
  • Runway SPF30 Foundation
  • Sculpt & Glow Bronzing Powder
  • Sculpt & Glow Contour Palette
  • Sculpt & Glow Highlighter Palette
  • Sculpt & Glow Highlighter Powder
  • Sculpt & Glow Liquid Highlighter


  • Hipstick Lipstick Sheen Lipstick
  • Jumbo Stick Lipstick Matte Lipstick
  • Line & Define Lip Liner
  • Lip Base Lip Primer
  • Lip Finale Liquid Lip Sealer
  • Lip Gunk Lip Stain Kit
  • Lix Lip Gloss
  • Lix Lip Stain
  • Lix Matte Liquid Lipstick
  • Luxestick Lipstick Matte Lipstick


  • A.M. Kit Eye & Cheek Palette
  • Eyeshadow Palette (Barely There,  Twilight, Rockstar, Full Moon, Vintage Rose,  Wonderland, Sweet Dreams, Supernatural, Enchanted, Colour Chrome)
  • i-Definer Eyeliner Duo
  • i-Definer Felt Tip Ink Eyeliner
  • i-Definer Kajal Kohl Eyeliner
  • i-Definer Liquid Eyeliner
  • Now Brow! Eyebrow Kit
  • Now Brow! Eyebrow Pencil & Blender Duo
  • Now Brow! Eyebrow Pencil & Brush Duo
  • Now Brow! Eyebrow Powder
  • Now Brow! Eyebrow Tint Kit
  • MyShadow Baked Powder Eyeshadow
  • MyShadow Finale Liquid Eye Make Up Sealer
  • MyShadow Loose Eyeshadow Powder
  • MyShadow Powder Eyeshadow
  • MyShadow Quad Powder Eyeshadow
  • MyShadow Waterproof Cream Eyeshadow
  • P.M Kit Eye & Cheek Palette


  • Nail Polish Colour Chrome
    • Indigo, Mauve, Cerise, Rose, Pink, Gold, Silver, Olive, Green, Blue
  • Nail Polish Diamond Luxe
    • Heart Red, Marquise Maroon, Oval Plum, Pear Purple, Radiant Pink, Princess Pink, Trillion Taupe, Asscher Blue, Emerald Green, Carat Coral
  • Nail Polish Hypergel Shade
    • Top Coat, Brunette Red, Inky Blue, Pitch Purple, Ebony Green, Raven Red, Pink Veneer, Cornflower Gleam, Naked Glow, Turquoise Gloss, Red Lustre, Lilac Sheen, Coral Glaze, Blue Glint, Cerise Shine, White Light
  • Nail Polish Matt Top Coat – Clear Matt
  • Nail Polish Speckled Egg Shades
    • Swan, Duck, Magpie, Goose, Dove
  • Nail Polish Splash Collection
    • Aqua Splash, Golden Shore, Pink Paradise, Mermaid Tears, Red Sea
  • Nail Polish Sweet Shop Shades
    • Gumball, Fizzy Cola Bottles, Liquorice Allsorts, Pear Drops, Rhubarb and Custard

Have you tried anything from Models Own before?


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1 Comment
  • Erin
    May 21, 2019

    Where is the Models Own I-definer Kajal Kohl Eyeliner made? What country??

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Affordable Vegan Handbag Brands – Under $100
Is Models Own Cruelty-free?