Hanging in there ๐ŸŒฟ and I hope you are too. ๐Ÿ™๐Ÿปโœจ #alonetogether
๐šƒ๐š’๐š–๐šŽ๐šœ ๐š–๐šŠ๐šข ๐š‹๐šŽ ๐š๐š˜๐šž๐š๐š‘, ๐š‹๐šž๐š ๐šœ๐š˜ ๐šŠ๐š›๐šŽ ๐šข๐š˜๐šž.
(๐Ÿ“ธ via @theeverygirl)

Hanging in there ๐ŸŒฟ and...

๐•–๐•’๐•ฅ ๐•„๐•†โ„๐”ผ ๐•ก๐•๐•’๐•Ÿ๐•ฅ๐•ค ๐Ÿฅฌ ใ€ฐ๏ธ (๐Ÿ“ธ via @gabbois)
I actually wouldn't be surprised if they started making vegan ice cream out of cauliflower soon! ๐Ÿ˜ฌโœจ๐ŸŒฑ

๐•–๐•’๐•ฅ ๐•„๐•†โ„๐”ผ ๐•ก๐•๐•’๐•Ÿ๐•ฅ๐•ค ๐Ÿฅฌ ใ€ฐ๏ธ...

โœฆ ๐™ก๐™ž๐™ซ๐™ž๐™ฃ๐™œ ๐™ฎ๐™ค๐™ช๐™ฃ๐™œ, ๐™ฌ๐™ž๐™ก๐™™, ๐™–๐™ฃ๐™™ ๐™˜๐™ง๐™ช๐™š๐™ก๐™ฉ๐™ฎ-๐™›๐™ง๐™š๐™š โœฆ
(๐Ÿ“ท via @theveggiest)

โœฆ ๐™ก๐™ž๐™ซ๐™ž๐™ฃ๐™œ ๐™ฎ๐™ค๐™ช๐™ฃ๐™œ, ๐™ฌ๐™ž๐™ก๐™™, ๐™–๐™ฃ๐™™...

If youโ€™re new to vegan beauty or makeup, I highly recommend giving a seasonal subscription service, like @vegancuts Makeup Box a try! ๐Ÿ’„๐ŸŒปโœจ
Every 3 months, youโ€™ll receive a box full of vegan makeup delivered right to your doorstep ๐Ÿ“ฆ
Reasons to subscribe to #VegancutsMakeupBox:
๐ŸŒผ you get to experiment and try new vegan products and brands!
๐ŸŒผ itโ€™s cheaper than buying each product on their own โ€” you get full-size products (not dinky samples), usually over $100+ in value but you only pay $37-$55. The price depends on where itโ€™s being shipped to (US, Canada, or International) and the length of the subscription.
๐ŸŒผ in addition to all of the products being cruelty-free and vegan, theyโ€™re also natural and non-toxic.
๐ŸŒผ you get to customize the box and pick colors that suit you best!
๐ŸŒผ itโ€™s a seasonal subscription so youโ€™ll be sent products that go with the change in season and weather.
๐ŸŒผ do good while looking good โ€” partial proceeds from each Vegancuts Spring Makeup Box goes towards Wildlife Victoria rescue in Australia to help animals affected by the horrific bush fires.
๐ŸŒฟ Use #Vegancuts Coupon Code: 'ETHICALELEPHANT' to receive $5 OFF your order.

If youโ€™re new to vegan...

Sunday mood ใ€ฐ๏ธ๐ŸŒฟ Got any recommendations for low or zero-waste + vegan skincare brands? โœจ
(illustration ๐ŸŽจ via @nicolajanecreative)

Sunday mood ใ€ฐ๏ธ๐ŸŒฟ Got any...

You are not alone ใ€ฐ๏ธ Weโ€™re in this together ๐Ÿ’– (๐Ÿ“ธ via @glitterguide)

You are not alone ใ€ฐ๏ธ...

โšก๏ธŽ ๐™Ž๐™๐™‹๐™‹๐™Š๐™๐™ ๐™‘๐™€๐™‚๐˜ผ๐™‰ ๐˜ฝ๐™๐™Ž๐™„๐™‰๐™€๐™Ž๐™Ž โœง Now more than ever, they need our support. You can always show your support without spending๐Ÿ’ฒby leaving them a review, liking, commenting, sharing their posts, or just simply sending them an encouraging note during these uncertain times. ๐ŸŒฟ Show some of your vegan businesses some love by TAGGING @ them in the comments! โฌ‡๏ธ
Some of my cherished vegan businesses ๐Ÿ‘‰๐Ÿป @siennabyronbay @nclabeauty @motd_cosmetics @nolaskinsentials @kesterblack @inikaorganic @elatecosmetics
๐Ÿ“ธ Also, be sure to check out ใ€ฐ๏ธ @brightzine ๐Ÿ‘‡๐Ÿป
Community is everything, and in these uncertain times, we need it more than ever. Thatโ€™s why we have launched the Support Vegan Business Hub; a space to help vegan businesses with key information, news and resources to safeguard their businesses through this pandemic. Weโ€™ll be sharing resources to help businesses, as well as ways that we can all support our vegan traders at this time. Stay tuned for lots of information as this progresses over on thebrightclub.co โšก๏ธ

โšก๏ธŽ ๐™Ž๐™๐™‹๐™‹๐™Š๐™๐™ ๐™‘๐™€๐™‚๐˜ผ๐™‰ ๐˜ฝ๐™๐™Ž๐™„๐™‰๐™€๐™Ž๐™Ž โœง...

Please read till the end ๐ŸŒฟ I recently bought these plant-based scour pads from @fullcircle, they're made from walnut shells and non-toxic materials ๐Ÿงฝ They work almost as good as plastic/synthetic scour pads and does the job of gently removing most dirt while not scratching my pans โญ๏ธ They were also made in Canada ๐Ÿ‡จ๐Ÿ‡ฆ and Full Circle is certified B Corporation with a commitment to reduce their environmental impact, claiming their products use less energy and emit fewer greenhouse gases in production. ๐ŸŒฑ This all sounded great, which was why I bought them as I wanted a plastic-free and compostable alternative -- BUT, upon further research.. their website states their walnut shell scour pads are made of: Walnut shells AND recycled plastic! ๐Ÿ˜” Making them actually NOT compostable.
Ahh yes, I should have done more research before buying and also, why wasn't recycled plastic listed on their packaging!?
On the surface, these may be a better option than other synthetic scour pads or sponges on the market as it's made from *recycled* plastic but I totally fell for the greenwashing here. Yes -- I, too make mistakes! ๐Ÿ˜ฌ I'm posting this mishap of mine to show you that living sustainably is a journey, and lessons will be learned along the way. This has taught me to do more research than just reading the product's packaging or an online retailer's product description before buying... And now that I know better, I can do better! ๐ŸŒฟ
๐ŸŒป What eco-friendly or plastic-free sponges do u recommend?

Please read till the end...

Some grocery stores have temporarily banned the use of reusable bags fear of the potential risk of further spreading the virus. Instead, stores will be handing out plastic bags to customers, free of charge.
โœง Totally understandable given our current situation, so this is a great time to make sure all of our reusable bags are washed and if needed, repaired ๐ŸŒฟ
โœง แด‡แด„แด-แด›ษชแด˜: For bigger and bulkier items, I always like to use boxes (the grocery stores always have these on hand and they're totally free!) and when I forget to bring my reusable bags, I try to limit the number of items I buy to however many I can carry in my hands and out the store.
โœง Buying produce (like leafy greens ๐Ÿฅฌ) without a bag is another story... Iโ€™d love to know, do you have any tips or tricks for reducing our plastic consumption while buying produce during these times?
๐Ÿ“ธ via @pureosophy

Some grocery stores have temporarily...

๐šŒ๐šž๐š›๐š›๐šŽ๐š—๐š๐š•๐šข ๐š›๐šŽ๐šŠ๐š๐š’๐š—๐š ใ€ฐ๏ธ I've been reading a number of books about sustainable and ethical fashion including #ThisIsaGoodGuide by @mariekeeyskoot. It's full of digestible information and helpful tips on making more ethical and sustainable consumer choices along with endless examples and guides to help you start on your sustainable journey immediately.

๐šŒ๐šž๐š›๐š›๐šŽ๐š—๐š๐š•๐šข ๐š๐š˜๐š’๐š—๐š ใ€ฐ๏ธ I'm working on updating all of my vegan fashion guides that I've made in the past 5 years since starting my blog. Not only do I want to promote vegan and cruelty-free brands, but I also want to highlight those that care about the people who made their clothes and those making an effort to use eco-friendly dyes and sustainable materials. I just updated my list of vegan t-shirts and activism apparel, btw! โœจ

๐šŒ๐šž๐š›๐š›๐šŽ๐š—๐š๐š•๐šข ๐š๐š‘๐š’๐š—๐š”๐š’๐š—๐š ใ€ฐ๏ธ I'd love to know... besides being cruelty-free + vegan, what else matters to you when you decide which brands to support or product to buy?

๐šŒ๐šž๐š›๐š›๐šŽ๐š—๐š๐š•๐šข ๐š›๐šŽ๐šŠ๐š๐š’๐š—๐š ใ€ฐ๏ธ I've been...

Is Models Own Cruelty-free?

This post may contain affiliate links.

Models Own is an affordable UK-based makeup and nail polish brand but are Models Own’s finished products or ingredients tested on animals?

After receiving an email response from the company, I am happy to report that Models Own is cruelty-free with some vegan options!

Keep reading if you want to learn more about Models Own’s animal testing policy.

Models Own Animal Testing Statement 2018

When I initially emailed Models Own inquiring about their animal testing policy, they referred me back to a page on their website called “Furry Friendly!”

On this page, you can find an underwhelming statement reading:

“Our approach to animal testing is simple. We don’t do it. We don’t test our finished products or ingredients on any animals. End of story.

In fact, our products are totally vegan where possible.”

The first thing I noticed was how Models Own is displaying PETA’s trademark bunny logo on the right of this page although Models Own is not listed on PETA’s Cruelty-free database. If they are displaying the logo without permission they are actually breaking the law. It looks like Models Own needs to check the trademark registration database before displaying other companies logos.

Companies are allowed to use and display PETA’s trademark bunny logo only if they’re accredited by the organization, so Models Own is actually using this trademark bunny logo without permission.

Not sure if this was a mistake from their design team but I thought it was worth mentioning here to remind us all to double-check lists and databases before buying!

Models Own’s Animal Testing Policy

Despite the trademark bunny logo mishap, this doesn’t mean Models Own isn’t cruelty-free so to get to the bottom of whether I would qualify Models Own as cruelty-free, I asked the following questions in bold; Models Own’s response is in grey.

– Do you test your raw ingredients on animals? No we donโ€™t do any animal testing at all. Never done so and never will
– Do you ask any third parties to test your products or ingredients on animals on your behalf? No.
– Do any of your raw material suppliers test on animals? *If not, how do you verify that they donโ€™t?* They donโ€™t test on animals. We are specific in asking this question to our suppliers and the supporting documentation we receive states as such
– Are any of your products available for sale in China or do you have plans to sell within China in the future? No & No, not until they stop making it compulsory to test on cosmetics imported into China

I am quite satisfied with the response from Models Own and I would qualify Models Own as being cruelty-free!

Is Models Own Vegan?

Models Own states “our products are totally vegan where possible.”

What on earth does that even mean?!

In an email response they told me, “we try and make sure that anything we make is Vegan friendly. Sometimes we will use something like a Beeโ€™s wax because the formula will only get the required standard by adding it.”

So in other words, Models Own offers some vegan products, but not all of their products are vegan as they do use some animal-derived ingredients like beeswax.

Models Own Vegan Product List

After some digging, I finally found a list of ingredients on Models Own’s website and they’ve indicated which of their products are vegan. Below is a list of Models Own’s vegan makeup and nail polish:


  • A.M. Kit Eye & Cheek Palette
  • Backstage Crร ยจme to Powder Foundation
  • Face Base – Colour Correcting Face Primer
  • Face Base Face Primer
  • Flawless – Colour Correcting Concealer
  • Flawless Colour Correcting Concealer Palette
  • Flawless Concealer
  • Flawless Concealer Palette
  • Flawless Under Eye Concealer
  • Grand Finale Loose Powder
  • Grand Finale Pressed Powder
  • P.M Kit Eye & Cheek Palette
  • Rock ‘n’ Rosy Blusher Palette
  • Rock ‘n’ Rosy Crร ยจme Blusher
  • Rock ‘n’ Rosy Powder Blusher
  • Runway Matte Foundation
  • Runway SPF30 Foundation
  • Sculpt & Glow Bronzing Powder
  • Sculpt & Glow Contour Palette
  • Sculpt & Glow Highlighter Palette
  • Sculpt & Glow Highlighter Powder
  • Sculpt & Glow Liquid Highlighter


  • Hipstick Lipstick Sheen Lipstick
  • Jumbo Stick Lipstick Matte Lipstick
  • Line & Define Lip Liner
  • Lip Base Lip Primer
  • Lip Finale Liquid Lip Sealer
  • Lip Gunk Lip Stain Kit
  • Lix Lip Gloss
  • Lix Lip Stain
  • Lix Matte Liquid Lipstick
  • Luxestick Lipstick Matte Lipstick


  • A.M. Kit Eye & Cheek Palette
  • Eyeshadow Palette (Barely There, Twilight, Rockstar, Full Moon, Vintage Rose, Wonderland, Sweet Dreams, Supernatural, Enchanted, Colour Chrome)
  • i-Definer Eyeliner Duo
  • i-Definer Felt Tip Ink Eyeliner
  • i-Definer Kajal Kohl Eyeliner
  • i-Definer Liquid Eyeliner
  • Now Brow! Eyebrow Kit
  • Now Brow! Eyebrow Pencil & Blender Duo
  • Now Brow! Eyebrow Pencil & Brush Duo
  • Now Brow! Eyebrow Powder
  • Now Brow! Eyebrow Tint Kit
  • MyShadow Baked Powder Eyeshadow
  • MyShadow Finale Liquid Eye Make Up Sealer
  • MyShadow Loose Eyeshadow Powder
  • MyShadow Powder Eyeshadow
  • MyShadow Quad Powder Eyeshadow
  • MyShadow Waterproof Cream Eyeshadow
  • P.M Kit Eye & Cheek Palette


  • Nail Polish Colour Chrome
    • Indigo, Mauve, Cerise, Rose, Pink, Gold, Silver, Olive, Green, Blue
  • Nail Polish Diamond Luxe
    • Heart Red, Marquise Maroon, Oval Plum, Pear Purple, Radiant Pink, Princess Pink, Trillion Taupe, Asscher Blue, Emerald Green, Carat Coral
  • Nail Polish Hypergel Shade
    • Top Coat, Brunette Red, Inky Blue, Pitch Purple, Ebony Green, Raven Red, Pink Veneer, Cornflower Gleam, Naked Glow, Turquoise Gloss, Red Lustre, Lilac Sheen, Coral Glaze, Blue Glint, Cerise Shine, White Light
  • Nail Polish Matt Top Coat – Clear Matt
  • Nail Polish Speckled Egg Shades
    • Swan, Duck, Magpie, Goose, Dove
  • Nail Polish Splash Collection
    • Aqua Splash, Golden Shore, Pink Paradise, Mermaid Tears, Red Sea
  • Nail Polish Sweet Shop Shades
    • Gumball, Fizzy Cola Bottles, Liquorice Allsorts, Pear Drops, Rhubarb and Custard

Have you tried anything from Models Own before?


What do you think?

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  • Danielle Duhaime
    December 7, 2019

    So, many intriguing facts and critical instances that I’m astonished and
    thoroughly pleased with the information you provide us.
    The issue is burning as well, therefore I suggest I will
    read it twice.

  • Erin
    May 21, 2019

    Where is the Models Own I-definer Kajal Kohl Eyeliner made? What country??

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

Affordable Vegan Handbag Brands – Under $100
Is Models Own Cruelty-free?