MOB Beauty

Last Updated: January 31, 2022

How Ethical Is MOB Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of MOB Beauty's ethics and initiatives.

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Ethical Analysis

Is MOB Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on MOB Beauty’s policies.
MOB Beauty is cruelty-free. None of MOB Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of MOB Beauty products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
MOB Beauty is committed to sustainably and ethically sourcing their ingredients. Stating they don’t use silicones because it doesn’t biodegrade and will end up in our water supply, harming biodiversity. They also use RSPO certified Palm Oil and ethically-sourced mica.

In addition, MOB Beauty is committed to reducing waste and single-use plastics in the beauty industry. As a result, they designed their Earth-First packaging system to be endlessly reusable and refillable.

They also practice sustainability internally at their labs with mindful consumption of their use of water, energy, and materials.
MOB Beauty claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
MOB Beauty products come in recyclable PET resin plastic with at least 50% post-consumer recycled content. Their goal is to make it 100% PCR for all packaging. They even post their progress to hitting this target on their website. In addition MOB Beauty’s outer packaging and shipping materials are made from 100% PCR and FSC certified suppliers.

About MOB Beauty

MOB Beauty’s mission is to do makeup better. MOB is for anyone who considers ‘clean’ makeup to be a necessity and believes cosmetics packaging needs to be re-thought.
COMPANY BASED IN: Canada
PRODUCTS MADE IN: Canada, Italy
PRODUCTS: Makeup
CERTIFICATIONS: Leaping Bunny, PETA-Certified

MOB Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find MOB Beauty cruelty-free products at mobbeauty.com

MOB Beauty is Cruelty-Free

MOB Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider MOB Beauty to be Cruelty-Free.

“We are proud to be Leaping Bunny and PETA Certified Vegan and Cruelty-Free.”

What About China’s Animal Testing Laws?

MOB Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

MOB Beauty is 100% Vegan

MOB Beauty has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are MOB Beauty’s products made?

I asked MOB Beauty where their products are manufactured and they told me:

“Thanks for your interest in MOB! Over 90% of our products are made in Canada and we also have a couple that come from Italy.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, MOB Beauty states on its website,

“We only use ethically sourced Mica, and all of our suppliers provide a statement that no child labor has been used in sourcing or production.”


I hope this article helped you to understand MOB Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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