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Meaningful Beauty is *Cruelty-Free
Meaningful Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Meaningful Beauty to be *Cruelty-Free.
*Note: Although Meaningful Beauty has been verified as being cruelty-free and doesn’t test on animals, the brand does not currently offer any vegan options.
Below is a screenshot of what’s currently stated on Meaningful Beauty’s website about its animal testing policy:
Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Meaningful Beauty is Not Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Meaningful Beauty, they currently do not offer any vegan-friendly options.
The following is the conversation I had with Meaningful Beauty on Instagram:
EE: “Hi! Are any of your products considered vegan and don’t contain any animal ingredients?”
MB: “Hi! We don’t test animals and strive to use as few/if any animal derived ingredients. Check our link, meaningfulbeauty.com, select the product and the ingredients are listed with each product. We hope this helps.”
EE: “Can’t tell which products are labelled as vegan on your website”
MB: “Hi @ethicalelephant! Our formulas are not tested on animals; but we do not list any of our products as vegan. Thank you, Meaningful Beauty”
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
I hope this article helped you to understand Meaningful Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!