Lululemon Selfcare

Last Updated: January 14, 2022

Is Lululemon Selfcare Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Lululemon Selfcare's ethics and initiatives.

Ethical Analysis

Is Lululemon Selfcare cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Lululemon Selfcare’s policies.
Lululemon Selfcare is cruelty-free. None of Lululemon Selfcare’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Lululemon Selfcare’s products are vegan but they have some vegan options.
Lululemon Selfcare does not claim or market itself as a sustainable company.
Lululemon Selfcare products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Lululemon Selfcare

Lululemon Selfcare’s central mission is to design products that we can all feel great about using every day.
COMPANY BASED IN: Canada
PRODUCTS MADE IN: USA
PRODUCTS: Skincare, Hair Care
CERTIFICATIONS: Leaping Bunny, Cruelty Free International

Lululemon Selfcare

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Lululemon Selfcare is Cruelty-Free

Lululemon Selfcare has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Lululemon Selfcare to be Cruelty-Free.

Below is a snippet of the email response I received from Lululemon when verifying their animal testing policy:

“We love your passion for only shopping with brands that don’t do animal testing or use animal products. We partnered with an expert chemist and product developers who designed the products from scratch, looking for the most effective ingredients with the most luxurious sensory experience. We tested the formulas with athletes in our collective, not animals. Animals are people, too! All the suppliers we use follow our lululemon Vendor Code of Ethics (VCoE) and you can learn more on our website.

These products are Leaping Bunny Certified, which means that not only were our formulas not tested on animals, neither were any of the ingredients in the formulas.”

What About China’s Animal Testing Laws?

Lululemon Selfcare has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do have stores in China and we offer products available online.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Lululemon Selfcare is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Lululemon Selfcare, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Lululemon Selfcare products are vegan?

When I asked Lululemon which of their products are vegan, they told me:

“Our lip balm contains beeswax, and our deodorants have a yogurt-derived pre-biotic; all other products are free from animal-derived ingredients. We’re still waiting on manufacturer’s approval to claim “vegan”.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Lululemon Selfcare’s products made?

I asked Lululemon Selfcare where their products are manufactured and they told me:

“Our Selfcare products are manufactured in the United States of America.”


I hope this article helped you to understand Lululemon Selfcare’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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