Lubriderm is NOT Cruelty-Free!

Lubriderm allows its products to be tested on animals when required by law.

In addition, Lubriderm is owned by Kenvue (a spin-off of Johnson & Johnson) and a parent company that is also not cruelty-free.

Lubriderm’s Animal Testing Policy

While researching to learn more about Lubriderm’s cruelty-free status, I couldn’t find the brand’s official animal testing policy anywhere on its website.

So I reached out to Lubriderm to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test their products/ingredients on animals, including when selling in countries that require animal testing (like in mainland China).

And Lubriderm responded by saying:

“We completely understand your concern, and we want you to feel confident in a brand that you use and trust. The fact is, Lubriderm® does not conduct animal testing of our products anywhere in the world, except in situations where governments or laws require it. We can assure you that we won’t ever compromise on the quality or safety of our products.”

Based on their response, Lubriderm claims they don’t conduct animal testing except in situations where governments or laws require it.

Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.

For example, imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.

Unfortunately, Lubriderm states it will allow their products and ingredients to be tested on animals if the law requires it. For those reasons, Lubriderm is NOT cruelty-free.

Cruelty-Free Policies

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Lubriderm allows its products to be tested on animals if required by law, we cannot classify the brand as being cruelty-free.

Is Lubriderm Certified Cruelty-Free?

Lubriderm is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Lubriderm is not certified cruelty-free by a third party, no one is looking into or substantiating Lubriderm’s cruelty-free commitments and claims.

Is Lubriderm Owned By A Non-Cruelty-Free Parent Company?

Yes. Lubriderm is owned by Kenvue (a spin-off of Johnson & Johnson) and a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Lubriderm is NOT cruelty-free and neither is its parent corporation, Kenvue.

Is Lubriderm Cruelty-Free?

To sum up, Lubriderm allows its products to be tested on animals if the law requires it. Therefore, we would NOT consider Lubriderm to be a cruelty-free brand.

Currently, Lubriderm is on our List of Brands to Avoid – Animal Tested.

Is Lubriderm Vegan?

Lubriderm does not claim or market itself to offer any vegan-friendly options. And since Lubriderm engages in animal testing, we wouldn’t consider anything sold or produced by Lubriderm to be vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Lubriderm

Looking for a cruelty-free option to Lubriderm, here are some of our recommendations:

• Acure – 100% Vegan
• Derma E – 100% Vegan
• Hempz – 100% Vegan
• Weleda – some vegan options
• Skinfix – some vegan options