Loving Culture

Last Updated: January 14, 2022

Is Loving Culture Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Loving Culture's ethics and initiatives.

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Ethical Analysis

Is Loving Culture cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Loving Culture’s policies.
Loving Culture is cruelty-free. None of Loving Culture’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Loving Culture products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Loving Culture is committed to using organic, fair-trade, and sustainably-sourced ingredients. Their organic argan oil is fair-trade where they explain, “it has been cultivated in a manner that does not harm or hurt the women in Morocco who devote their time and energy to help harvest this precious oil.”

Additionally, Loving Culture chose to only use glass bottles to reduce their impact on the environment.
Loving Culture hair oil comes in a recyclable glass bottle. They also use eco-friendly screen printing of their labels and they seek recycled post-consumer products when sourcing for shipping and marketing supplies. And their shipping boxes are FSC-certified.

About Loving Culture

Loving Culture offers a revitalizing organic hair oil made to transform, revive, and nourish all hair types & textures.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Hair Care
CERTIFICATIONS: Leaping Bunny, Cruelty Free International

Loving Culture

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Loving Culture cruelty-free products on Amazon.

Loving Culture is Cruelty-Free

Loving Culture has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Loving Culture to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Loving Culture’s website about its animal testing policy:

Is Loving Culture Cruelty-Free?

What About China’s Animal Testing Laws?

Loving Culture has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Loving Culture is 100% Vegan

Loving Culture has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Loving Culture’s products made?

Loving Culture states on its website:

“Our revitalizing organic hair oil is manufactured in a certified manufacturing facility here in the USA.”


I hope this article helped you to understand Loving Culture’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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