Does Love Beauty and Planet Test on Animals?

Posted on 2 min read
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Is Love Beauty and Planet cruelty-free?


Unclear. Love Beauty and Planet is owned by Unilever, a corporation that continues to test on animals. However Love Beauty and Planet claims their products are not tested on animals and are 100% vegan but no further information was provided.

Not enough information was provided to determine whether Love Beauty and Planet test on animals or not.

Love Beauty and Planet Animal Testing Policy

There is virtually no information about Love Beauty and Planet’s animal testing policy on their website, except for this underwhelming description:

“We also make our products vegan and never test on animals.” (Source: Love Beauty and Planet)

via Love Beauty and Planet

I emailed the company to ask for specifics about their animal testing policy and received the following response:

Love Beauty and Planet inherits the same animal testing policy as their parent company, Unilever.

Unilever is known to be a corporation that continues to test on animals and the part in their animal testing statement that implies they test on animals is this sentence “Where some testing is required by law or currently unavoidable, we aim to minimize the number of animals used.”

In the screenshot above, you’ll also see that when I emailed Love Beauty and Planet, I received Unilever’s animal testing policy with a small snippet in the middle claiming that “Love, Beauty and Planet products are never tested on animals and the ingredients are 100% vegan.” When I pressed for more information about Love Beauty and Planet’s animal testing policy, I never received a response back.

I do not feel confident or comfortable claiming Love Beauty and Planet as being cruelty-free because although none of their products are tested on animals, they weren’t able to comment or clarify whether their ingredients are tested on animals.

It’s also implied that all of Love Beauty and Planet’s products do not contain any animal ingredients however brands can produce and market products that are vegan but not cruelty-free.

Ultimately, Love Beauty and Planet has not provided me with enough information about their ingredients and ingredient suppliers and therefore I am unable to determine whether I would consider them as a cruelty-free brand or not. I am publishing my correspondence with them so that you can make up your own mind about their cruelty-free status.

Cruelty-free Alternatives to Love Beauty and Planet

Looking to switch over to cruelty-free products? Here are some cruelty-free alternatives similar to Love Beauty and Planet:


What do you think?

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  • Talmorne
    September 2, 2019

    I bought this the other day because it was on sale for 1/3 of the price, I thought I had looked into it thoroughly enough but for some reason I completely missed the fact that it was made by unilever 😰 Had I not already used some of the product I would’ve gone ahead and refunded it but it was already too late! I’m disappointed not only in myself for not seeing the red flags earlier but also in unilever for making claims that their product is certified cruelty-free but with no certified cruelty-free logo!

    • Sarah
      November 15, 2019

      I recently noticed that their shampoo now has the PETA logo on the bottle. PETA’s website also has Love Beauty & Planet (Unilever) listed as CF and vegan…

      • Sarah
        November 16, 2019

        So I did some further digging on PETA’s logo. It doesn’t seem like their logo holds much water, not to me anyway. I really started to wonder how in depth they look and wondered if they were in it for the money. They charge the companies to use their logo and don’t check much of anything. Surprising but not, at the same time.

  • Michele Hammond
    April 14, 2019

    After reading review I’ve decided not to purchase these products due to the animal cruelty issues

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Cruelty-Free & Vegan Eyeliners at Sephora
Does Love Beauty and Planet Test on Animals?