@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

I'm in LOVE with @ellovi vegan lip butters! ๐Ÿ’• They apply so smoothly (like butter!) and leaves my lips feeling super soft and moisturized! ๐Ÿ‘„ They also all smell delectable! โœจ Mint reminds me of the Holidays + peppermint! ๐ŸŽ„  Vanilla smells like vanilla white chocolate! ๐Ÿจ and my favorite is tinted rose which has a nice, subtle, and natural tint of pink to it ๐Ÿ‘Œ๐Ÿป And best of all, Ellovi's cruelty-free and vegan lip butters only contain SIX clean + wholesome ingredients! ๐ŸŒฟโœจ
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P.S. @ellovi is running a B1G1 Black Friday Sale! ๐Ÿ’ฐ  Everything is Buy-1 Get-1. No code needed - Free Shipping on All US Orders Over $15 ๐ŸŒธ
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#ellovi #elloviskin #gifted

I'm in LOVE with @ellovi...

Is L’Oreal Cruelty-free in 2019? | List of L’Oreal Cruelty-Free and Non-Cruelty-Free Brands

This post may contain affiliate links.

Is L’Oreal cruelty-free?

No. L’Oreal is not a cruelty-free corporation as some of their brands are sold in Mainland China where animal testing is required by law for all imported cosmetics.

However it should be noted that 5 of L’Oreal’s brands are PETA certified cruelty-free: Urban Decay, NYX Cosmetics, Pureology, IT Cosmetics, and Carol’s Daughter.

L’Oreal’s Animal Testing Policy (2018)

L’Oreal has a very misleading animal testing statement. They state “Today, L’Oreal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

But here’s the TRUTH, L’Oreal will make an exception if regulatory authorities demanded animal tests for safety or regulatory purposes, and they say what those exceptions are: Selling in China. So, the claim that L’Oreal “no longer tolerates any exception to this rule” is complete BS.

Source: L’Oreal

L’Orรฉal Continues to Test On Animals

Don’t believe L’Oreal products are sold in China where animal testing is required by law?

Check out what L’Oreal had to say about why they are listed on PETA’s List of Companies that Do Test on Animals:

Source: L’Oreal

Although L’Oreal is not conducting the animal tests themselves, but they are having others do it for them, and in this case, the Chinese health authorities are testing their products and ingredients on animals.

Therefore, I would not consider L’Oreal or any of their brands that are sold in Mainland China to be cruelty-free.

It should be noted that throughout the years, L’Oreal has acquired 5 cruelty-free brands: It Cosmetics, NYX, Urban Decay, Pureology, and Carol’s Daughter. These 5 brands are not sold in China and are not required to be tested on animals. These 5 brands are in fact, certified cruelty-free by PETA.

When a corporation, as large as L’Oreal, has over 50+ brands in its portfolio, it’s sometimes hard to tell which brands are selling in China, are certified cruelty-free, or brands that naturally inherit their parent company’s animal testing policy.

List of L’Orรฉal Brands

I wanted to list out all of L’Oreal’s brands to help with:

  • Figuring out which of L’Oreal’s brands are cruelty-free
  • Knowing which of L’Oreal’s brands are sold in Mainland China
  • If you don’t want to support anything associated with L’Oreal, then use this list as a reference as you should avoid all the brands on this list

Sold in China – This brand distributes its products in China where animal testing is required by law

PETA Certified – This brand is PETA Certified Cruelty-Free

No notes – It has not been confirmed whether this brand sells in China, buy or boycott at your own discretion.

Skincare

  • Baxter of California
  • Biotherm – sold in china
  • CARITA
  • CeraVe
  • Clarisonic – sold in China
  • Decleor
  • Garnier – sold in china
  • Giorgio Armani  – sold in china
  • Helena Rubinstein – sold in china
  • Kiehlโ€™ssold in china
  • La Roche-Posaysold in china
  • Lancรถmesold in china
  • MG
  • Mixa
  • Roger&Gallet
  • Sanoflore
  • Shu Uemura – sold in china
  • SkinCeuticals – sold in china
  • Vichy – sold in china
  • Yue Sai – sold in china
  • Yves Saint Laurent Beautรฉ sold in china

Makeup

  • Giorgio Armanisold in china
  • Helena Rubinstein – sold in china
  • IT Cosmetics – PETA Certified *acquired in 2016
  • Lโ€™Orรฉal Paris – sold in china
  • Maybelline New Yorksold in china
  • NYX Cosmetics – PETA Certified *acquired in 2014
  • Shu Uemura – sold in china
  • Urban Decay – PETA Certified *acquired in 2012
  • Yue Sai – sold in china
  • Yves Saint Laurent Beautรฉsold in china

Hair

  • African Beauty Brands
  • Dark and Lovely
  • Garnier – sold in china
  • House 99 by David Beckham
  • Kรฉrastase – Sold in China
  • L’Orรฉal Professional – sold in china
  • Matrix – sold in china
  • Mizani – sold in china
  • Niely
  • Pureology – PETA Certified *acquired in 2007
  • Redken – Sold in China
  • Shu Uemura Art of Hair – Sold in China
  • Softsheen – sold in china

Nails

  • Essie

Fragrance

  • Atelier Cologne – sold in China
  • Cacharel – sold in china
  • Carol’s Daughter – PETA Certified *acquired in 2014
  • Diesel – sold in china
  • Giorgio Armanisold in china
  • Guy Laroche
  • Maison Margiela
  • Paloma Picasso
  • Proenza Schouler
  • Ralph Lauren – sold in china
  • Viktor&Rolf – sold in china
  • Yves Saint Laurent Beautรฉsold in china

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13 Comments
  • Kayla
    July 31, 2019

    Carol’s Daughter should be under the hair category. I am surprised Mizani is sold in China given the target audience for their products.

  • Mimi Rose
    May 28, 2019

    So glad I STILL get products from Merle Norman. Why do me NOT test cosmetics on ourselves. As NONE are products we MUST have? Simply ones we LOVE. Drop them in human eyes and see how bad they BURN. Inject the various chemicals into HUMAN veins. The same way may drug trials are done. There is NOT that much difference in any of these products–despite all the ADS that shout otherwise,that should allow for ANY tormenting of even ONE animal. The most commonly abused–the beagle–they seem to NEVER strike out at those who abuse them. Day,after day after day. Until finally put down. Their only hope? A rescue group finds them first. All because we want yet ANOTHER shade of green shadow?—Sounds about right.

    • jayn winslade
      October 17, 2019

      I admire your post and totally agree that products should be tested on us not on animals. It seems, however, that our biggest stumbling block in banning animal testing completely is China! So it’s all about money. If we boycott companies that sell in China (and that’s a lot of major beauty and cosmetic labels) we can hit their profits – which is their main concern. Personally, I used Lancome for years but I don’t anymore. I wonder if they care?

  • Brenda
    April 6, 2019

    It would be helpful if there was a link with each product that we could send the company a message. I just found my face cream on the list.

  • Um
    March 12, 2019

    I read somewhere that product that manufactured in china doesn’t require animal testing, is it right?

  • AnimalRIghts2.k19
    January 1, 2019

    I hate how brands can get away with lying to consumers! That would be like whole foods saying their fresh fruits were organic but they were actually full of pesticides! >:(

  • Judy
    November 18, 2018

    Thank you for this wonderful information. I thought vegan products were not being tested on animals. Obviously I was wrong. Please continue this good work. If people saw pictures of what rabbits, cats, dogs were going through, they wouldnโ€™t be buying from companies that allow such horrific acts. Itโ€™s reprehensible and needs to stop.

  • Pamela
    November 11, 2018

    China should be boycotted for its lack of animal welfare laws and its insistance on animal testing. Lโ€™Oreal do not need to sell in China. Greed is NOT good. It has long been proved that animal testing is irrelevant, unneccessary and immoral. There is no place for it in the 21st century.

    • Josette Lauer
      November 12, 2018

      Absolutely Correct. It is immoral and indecent to harm animals of any kind. These companies should be closed for food if they continue to test in animals. Boycott their products and only use those companies that do not do vicious and cruel things. This country and all others need to Stop! sending their products to China. Enough us Enough!!!!!!

      • Sarah
        December 4, 2018

        I absolutely agree that China’s animal welfare standards are abhorrent, and they desperately need new legislation for animal protection. I also agree that there is no need for animal testing anywhere in the world, as alternative methods have been proven to be sufficient replacements. However, I am curious, how do you propose that the nation of China be boycotted? Are you proposing a boycott of goods made by China or sold to China? If so, I fully support that, I have relatives who do this. But I am a bit confused on what you mean by “boycotting China.”

  • Denise Craver
    November 5, 2018

    I will not buy and products that I know aren’t cruelty free. I see no purpose in testing on animals. How said in this day of technology that can’t come up with a better alternative. The problem being I thing is that not enough information getting out into the public.
    I pray for the lives of all thevaninals being used as experiments.

  • KJ Ortiz
    July 24, 2018

    For people who are trying to use cruelty free/vegan products, companies have a responsibility to everyone to be truthful about their animal testing policies and individual ingredient policies. L’Oreal must inform the public if it sells products in China. Until China changes its laws, “cruelty-free” should not be in the vocabulary of any company that sells products in that country. That includes L’Oreal. I used Skinceuticals Vitamin C Serum once, not knowing about the product being animal- tested. I loved the product but will never use it again knowing what I know now.

  • Lapis Lynx
    June 12, 2018

    As far as I see it if a company tests on animals for ANY of its own companies then it is responsible for testing on animals,period. I would NOT buy anything from l’oreal until all their companies stop testing…no excuses.

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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