Is L’Oreal Cruelty-free? | List of L’Oreal Cruelty-Free and Non-Cruelty-Free Brands

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Is L’Oreal cruelty-free?

No. L’Oreal is not a cruelty-free corporation as some of their brands are sold in Mainland China where animal testing is required by law for all imported cosmetics.

However it should be noted that 5 of L’Oreal’s brands are PETA certified cruelty-free: Urban Decay, NYX Cosmetics, Pureology, IT Cosmetics, and Carol’s Daughter.

L’Oreal’s Animal Testing Policy

L’Oreal has a very misleading animal testing statement. They state “Today, L’Oreal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

But here’s the TRUTH, L’Oreal will make an exception if regulatory authorities demanded animal tests for safety or regulatory purposes, and they say what those exceptions are: Selling in China. So, the claim that L’Oreal “no longer tolerates any exception to this rule” is complete BS.

Source: L’Oreal

L’Oréal Continues to Test On Animals

Don’t believe L’Oreal products are sold in China where animal testing is required by law?

Check out what L’Oreal had to say about why they are listed on PETA’s List of Companies that Do Test on Animals:

Source: L’Oreal

Although L’Oreal is not conducting the animal tests themselves, but they are having others do it for them, and in this case, the Chinese health authorities are testing their products and ingredients on animals.

Therefore, I would not consider L’Oreal or any of their brands that are sold in Mainland China to be cruelty-free.

It should be noted that throughout the years, L’Oreal has acquired 5 cruelty-free brands: It Cosmetics, NYX, Urban Decay, Pureology, and Carol’s Daughter. These 5 brands are not sold in China and are not required to be tested on animals. These 5 brands are in fact, certified cruelty-free by PETA.

When a corporation, as large as L’Oreal, has over 50+ brands in its portfolio, it’s sometimes hard to tell which brands are selling in China, are certified cruelty-free, or brands that naturally inherit their parent company’s animal testing policy.

List of L’Oréal Brands

I wanted to list out all of L’Oreal’s brands to help with:

  • Figuring out which of L’Oreal’s brands are cruelty-free
  • Knowing which of L’Oreal’s brands are sold in Mainland China
  • If you don’t want to support anything associated with L’Oreal, then use this list as a reference as you should avoid all the brands on this list

Sold in China – This brand distributes its products in China where animal testing is required by law

PETA Certified – This brand is PETA Certified Cruelty-Free

No notes – It has not been confirmed whether this brand sells in China, buy or boycott at your own discretion.


  • Baxter of California
  • Biotherm – sold in china
  • CeraVe
  • Clarisonic – sold in China
  • Decleor
  • Garnier – sold in china
  • Giorgio Armani  – sold in china
  • Helena Rubinstein – sold in china
  • Kiehl’ssold in china
  • La Roche-Posaysold in china
  • Lancömesold in china
  • MG
  • Mixa
  • Roger&Gallet
  • Sanoflore
  • Shu Uemura – sold in china
  • SkinCeuticals – sold in china
  • Vichy – sold in china
  • Yue Sai – sold in china
  • Yves Saint Laurent Beauté sold in china



  • African Beauty Brands
  • Dark and Lovely
  • Garnier – sold in china
  • House 99 by David Beckham
  • Kérastase – Sold in China
  • L’Oréal Professional – sold in china
  • Matrix – sold in china
  • Mizani – sold in china
  • Niely
  • Pureology – PETA Certified *acquired in 2007
  • Redken – Sold in China
  • Shu Uemura Art of Hair – Sold in China
  • Softsheen – sold in china


  • Essie


  • Atelier Cologne – sold in China
  • Cacharel – sold in china
  • Carol’s Daughter – PETA Certified *acquired in 2014
  • Diesel – sold in china
  • Giorgio Armanisold in china
  • Guy Laroche
  • Maison Margiela
  • Paloma Picasso
  • Proenza Schouler
  • Ralph Lauren – sold in china
  • Viktor&Rolf – sold in china
  • Yves Saint Laurent Beautésold in china

What do you think?

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  • Kayla
    July 31, 2019

    Carol’s Daughter should be under the hair category. I am surprised Mizani is sold in China given the target audience for their products.

  • Mimi Rose
    May 28, 2019

    So glad I STILL get products from Merle Norman. Why do me NOT test cosmetics on ourselves. As NONE are products we MUST have? Simply ones we LOVE. Drop them in human eyes and see how bad they BURN. Inject the various chemicals into HUMAN veins. The same way may drug trials are done. There is NOT that much difference in any of these products–despite all the ADS that shout otherwise,that should allow for ANY tormenting of even ONE animal. The most commonly abused–the beagle–they seem to NEVER strike out at those who abuse them. Day,after day after day. Until finally put down. Their only hope? A rescue group finds them first. All because we want yet ANOTHER shade of green shadow?—Sounds about right.

    • jayn winslade
      October 17, 2019

      I admire your post and totally agree that products should be tested on us not on animals. It seems, however, that our biggest stumbling block in banning animal testing completely is China! So it’s all about money. If we boycott companies that sell in China (and that’s a lot of major beauty and cosmetic labels) we can hit their profits – which is their main concern. Personally, I used Lancome for years but I don’t anymore. I wonder if they care?

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is L’Oreal Cruelty-free? | List of L’Oreal Cruelty-Free and Non-Cruelty-Free Brands