Lancome (L’Oreal)

Last Updated: January 7, 2023

Is Lancome (L’Oreal) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Lancome’s ethics and initiatives.

Ethical Analysis

Is Lancome cruelty-free or vegan? We’ve got the answers here! Read below for more details on Lancome’s policies.
Lancome is NOT Cruelty-Free. Lancome engages in animal testing by allowing its products to be animal-tested.

Lancome is also owned by L’Oreal, a parent corporation that does engage in animal testing.
Yes, Lancome sells its products in stores in mainland China under conditions where animal testing is still legally required.
Lancome does not claim or market itself to offer any vegan-friendly options. And since Lancome engages in animal testing, we wouldn’t consider anything sold or produced by Lancome to be vegan anyways.

Lancome (L’Oreal)

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Is Lancome Cruelty-Free?

☠️ Lancome is NOT cruelty-free in 2023. Lancome allows its products to be tested on animals when required by law, including when selling in stores in mainland China.

Lancome’s Animal Testing Policy

When asking, does Lancome test on animals? We must look beyond to ensure none of Lancome’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

However, Lancome recently removed its animal testing statement from its website. I could no longer find its animal testing policy anywhere on its website, so I emailed the company to ask them for an update.

Lancome responded by saying,

“Thank you for your interest in Lancôme, a brand of The L’Oréal Group.

We do not test any of our products or any of its ingredients on animals, and has been at the forefront of alternative methods for over 30 years. For more information, we recommend you visit the Sustainability section of our global website:

However, we cannot confirm that any other countries follow the same rules as ours. We can only confirm that our Canadian Lancôme Company, a brand of the L’Oréal Group does not test any products on animals.

Based on their response, Lancome has the same animal testing policy as its parent company, L’Oreal. Unfortunately, L’Oreal’s policy states they allow their products or ingredients to be tested on animals when required by law such as when selling in China.

This is also implied by the statement, “we cannot confirm that any other countries follow the same rules as ours.”

And in case you were curious, on Lancome’s website, it used to state that they do not conduct animal testing on their products or ingredients or ask others to test on their behalf, except when required by law.

Below is a screenshot of Lancome’s old animal testing statement:

Lancome Cruelty-Free Claims
Lancome’s Animal Testing Statement

Policies stating, “except when required by law” usually imply the company distributes its products in countries that require animal testing, like mainland China.

Is Lancome Sold in China?

In my research, I discovered that Lancome products are indeed sold in stores in mainland China.

Below is a screenshot of Lancome’s store locator showing results in mainland China:

Lancome Sold in China; Cannot Be Cruelty-Free

But Doesn’t China No Longer Test on Animals?

With the recent changes to China’s animal testing laws, cosmetic companies can now export and sell some of their cosmetics in China without animal testing only if they meet ALL of the following preconditions first.

  • ONLY sell ‘general’ cosmetics (like makeup, skincare, haircare, nail polish, and perfumes)
  • must NOT sell any ‘special’ cosmetics like sunscreens, hair dye, hair perming, or other cosmetics claiming new efficacy
  • must NOT sell products designed for infants or children
  • must NOT sell products that contain a ‘New Cosmetic Ingredient’
  • AND if post-market testing is required, then the company must have a policy in place where it will RECALL its products rather than allow its products to be tested on animals

Also, products must meet ONE of the following in order to avoid animal testing in China:

  • manufactured in China, or the final assembly is in China
  • if manufactured outside of China and then exported to China, companies must obtain the proper product safety certificates and documents

However, it’s not stated anywhere that Lancome has taken any steps to meet the above preconditions in order to avoid animal testing while selling in China.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Lancome) are still required by law to be tested on animals in 2023.

Because Lancome has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2023.

Although Lancome may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals in order to sell in China.

For those reasons, we would not consider Lancome to be cruelty-free by our standards.

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Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China under conditions where animal tests may be required. Unfortunately, Lancome refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Lancome already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Lancome Certified Cruelty-Free?

Lancome is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Lancome is not certified cruelty-free by a third party, no one is substantiating or auditing Lancome’s cruelty-free commitments and claims.

Is Lancome Owned By A Non-Cruelty-Free Parent Company?

Yes. Lancome is owned by L’Oreal, parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Lancome is NOT cruelty-free, and neither is its parent corporation, L’Oreal.

Does Lancome Test on Animals?

To wrap up, Lancome allows its products to be tested on animals when required by law, like when selling in China. Therefore, we would NOT consider Lancome to be a cruelty-free brand.

Currently, Lancome is on our List of Brands to Avoid – Animal Tested.

Is Lancome Vegan?

Lancome is NOT vegan. Lancome does not claim or market itself to offer any vegan-friendly options. And since Lancome engages in animal testing in some capacity, we wouldn’t consider any Lancome products vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Lancome:

Looking for cruelty-free alternatives to Lancome beauty products? We recommend the following cruelty-free skincare and makeup brands:

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What do you think

7 thoughts on “Lancome (L’Oreal)”

    1. I wouldn’t trust it. Especially since loreal has a very long history with animal testing that has nothing to do with China’s laws.

  1. I do believe L’Oreal no longer tests on animals but they need to go much further and quit selling in China where they do animal test L’Oreal and affiliate products for sale there. I’m sure there would be an uprising if L’Oreal and Estée Lauder quit selling there. Seriously. I worked for years representing Lancome and visitors from other countries, European and Asian countries, including China, would buy a lot of products to bring home. It was probably mainly for the price but nonetheless I had the impression especially the skin care products were very popular.

    1. “Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up are no longer tested on animals.”

      It says that in the last sentence of their paragraph. The entire statement sounds wishy washy, to be honest, so in all I don’t trust it at all.

  2. Lancôme and L’Oréal allows animal testing, they sell their products in China and China requires animal testing.

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