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Got2B is NOT Cruelty-Free!
Got2B allows its products to be tested on animals when required by law.
In addition, Got2B is owned by Henkel, a parent company that is NOT cruelty-free.
Got2B’s Animal Testing Policy
While researching to learn more about Got2B’s cruelty-free status, I couldn’t find the brand’s official animal testing policy anywhere on its website.
So I reached out to Got2B to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test their products/ingredients on animals, including when selling in countries that require animal testing (like in mainland China).
And Got2B responded by saying:
“Thank you for taking the time to contact us regarding Henkel’s Animal Testing policy.
Henkel is responsible for safety, health and environmental matters relating to the production, distribution and use of its products. In fulfilling this responsibility, the raw materials and finished products are subjected to numerous tests and studies, most of which are required by law. Moreover, Henkel applies additional standards that guarantee a high level of product safety for consumers and the environment.
Henkel only commissions animal testing if legislation so provides and no alternative test methods are available for obtaining the necessary safety data.
For more than two decades, Henkel has worked intensively on the development of alternative methods capable of providing the information needed without animal testing. Such alternatives are often referred to as in-vitro methods (Latin: “in glass”), as the tests are carried out, for example, on cell systems.
We are developing new alternative test methods with the help of our full thickness skin model, which involves no animal testing. We use this full thickness skin model to assure the performance and quality of our finished products, e.g. to test the compatibility of our cosmetics products. One result of the use of the non-animal in-vitro tests (tests carried out in a test tube) developed so far has been the inclusion of a range of new cell and tissue culture systems in laboratory practice.
In addition to its continued scientific efforts, Henkel proactively works to accelerate the currently long-drawn process of legal accreditation of alternative test methods. The overall objective is to further reduce the number of animal tests and ultimately to eliminate the need for animal testing all together.”
Based on their statement, we now know that Henkel owns Got2B. And Got2B has the same animal testing policy as Henkel where both state they make an exception to allow their products to be tested on animals if specifically required by law.
Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.
For example, imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.
Unfortunately, Henkel and Got2B state they will allow their products and ingredients to be tested on animals if the law requires it. For those reasons, Got2B is NOT cruelty-free.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.
See below for our complete cruelty-free checklist. Since Got2B state it allows its products to be tested on animals, we cannot classify the brand as being cruelty-free.
Is Got2B Certified Cruelty-Free?
Got2B is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.
Because Got2B is not certified cruelty-free by a third party, no one is looking into or substantiating Got2B’s cruelty-free commitments and claims.
Is Got2B Owned By A Non-Cruelty-Free Parent Company?
Yes. Got2B is owned by Henkel, a parent corporation that still engages in animal testing in 2022.
Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.
But in this case, Got2B is NOT cruelty-free and neither is its parent corporation, Henkel.
Is Got2B Cruelty-Free?
Got2B allows its products to be tested on animals when required by law. Therefore, we would NOT consider Got2B to be a cruelty-free brand.
Currently, Got2B is on our List of Brands to Avoid – Animal Tested.
Is Got2B Vegan?
Since we do not consider Got2B to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Got2B to be vegan.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Got2B:
Looking for a cruelty-free option to Got2B, here are some of our recommendations:
or check out our list of drugstore vegan shampoo and hair product brands!