Exuviance (Kenvue)

Last Updated: June 6, 2023

How Ethical Is Exuviance (Kenvue)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Exuviance’s ethics and initiatives.

Ethical Analysis

Is Exuviance cruelty-free or vegan? We’ve got the answers here! Read below for more details on Exuviance’s policies.
It is currently unclear whether Exuviance is truly cruelty-free.
Exuviance does not sell its products in stores in mainland China.
Exuviance does not claim or market itself to offer any vegan-friendly options. And since Exuviance’s cruelty-free status is unclear, we wouldn’t consider anything sold or produced by Exuviance to be vegan at this time.

Exuviance (Kenvue)

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Exuviance’s Cruelty-Free Status is Unclear

Exuviance did not provide clarification on whether its products or ingredients are tested on animals by the company itself, its suppliers, or any third parties. Exuviance also did not clarify if it allows its products or ingredients to be tested on animals when required by law.

As a result, we are unable to classify Exuviance as being truly cruelty-free or animal-tested. Therefore, Exuviance is listed as Grey AreaBrands with Unclear Policies.

In addition, Exuviance is owned by Kenvue (a spin-off of Johnson & Johnson) and a parent company that is also not cruelty-free.

Exuviance’s Animal Testing Policy

Exuviance claims on its website that they do not test its products or ingredients on animals, however, this is not enough information for us to classify Exuviance or any other brand as being cruelty-free to our standards.

Below is a screenshot of what’s currently stated on Exuviance’s website:

Exuviance’s animal testing statement is not enough information for us to determine the brand as being truly cruelty-free. Because animal testing for cosmetics can happen at various stages of product development, including at the ingredient level, and is often done by others and not the cosmetic company itself.

This is why we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

So I reached out to Exuviance to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients, on animals, including when selling in countries that require animal testing (like in mainland China).

And Exuviance responded by saying:

“Unfortunately, Exuviance® is currently not marketed or available in China.”

Exuviance states they do not sell in China where animal testing is required by law, however, Exuviance did not address all the other criteria from our Cruelty-Free Checklist. See below.

Complete Cruelty-Free Checklist

As a result, we are unable to classify Exuviance as being a truly cruelty-free or animal-tested brand.

Is Exuviance Certified Cruelty-Free?

Exuviance is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Exuviance is not certified cruelty-free by a third party, no one is looking into or substantiating Exuviance’s cruelty-free commitments and claims.

Is Exuviance Owned By A Non-Cruelty-Free Parent Company?

Yes. Exuviance is owned by Kenvue (a spin-off of Johnson & Johnson) and a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Exuviance is NOT cruelty-free and neither is its parent corporation, Kenvue.

Is Exuviance Cruelty-Free?

Exuviance did not address most of the criteria in our Cruelty-Free Checklist including:

  • the brand does not test its ingredients on animals
  • the brand does not ask or commission others to test on animals its behalf
  • the brand ensures all of its suppliers also do not test on animals
  • the brand does not allow its products or ingredients to be tested on animals when required by law

Therefore, Exuviance is on our Grey Area Brands List – Brands with Unclear Policies.

Is Exuviance Vegan?

Exuviance does not claim or market itself to offer any vegan-friendly options. And since Exuviance’s cruelty-free status is unclear, we wouldn’t consider anything sold or produced by Exuviance to be vegan at this time.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Cruelty-Free Alternatives to Exuviance

Looking to switch to cruelty-free brands? Here are some cruelty-free and vegan-friendly options we recommend:


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What do you think

0 thoughts on “Exuviance (Kenvue)”

  1. Thank you.
    Sadly I bought 4 or 5 products, and I know better.
    I use clean products and got a little desperate and for once did not research.
    If there are other products you can recommend, that would be great. I get samples a lot from Detox market.

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