Elementary

Last Updated: January 13, 2022

Is Elementary Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Elementary's ethics and initiatives.

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Ethical Analysis

Is Elementary cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on Elementary’s policies.
Elementary is cruelty-free. None of Elementary’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Elementary products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Elementary uses natural plant oils blended with organic alcohol derived from grain. They don’t use synthetics or aroma-chemicals. And Elementary is also zero-waste.
Elementary is zero-waste and virtually plastic-free. Their products come in glass bottles with an aluminum cap. You have the option to opt to get an atomiser which is also made from aluminum but does have plastic in its construction. But the atomiser can be reused over and over again.

And Elementary’s orders are packed in reusable, compostable, biodegradable, and recyclable materials.

About Elementary

Elementary offers natural craft fragrances brewed in the UK that are high concentration, unisex, zero-waste, and vegan.
COMPANY BASED IN: UK
PRODUCTS MADE IN: UK
PRODUCTS: Fragrances
CERTIFICATIONS: PETA-Certified

Elementary

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Elementary is Cruelty-Free

Elementary has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Elementary to be Cruelty-Free.

What About China’s Animal Testing Laws?

Elementary has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“No, we have no plans to offer our perfumes outside of the UK. Regardless, we would absolutely never sell within China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Elementary is 100% Vegan

Elementary has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Elementary when I asked if all of their products are vegan:

“All of our products are registered with the Vegan Society and PETA as cruelty-free and vegan.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Elementary’s products made?

Elementary states on its website,

“Small batch brews handcrafted in the UK”


I hope this article helped you to understand Elementary’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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