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Biolage is NOT Cruelty-Free!
Biolage allows its products to be tested on animals when required by law.
In addition, Biolage is owned by L’Oreal, a parent corporation that is NOT cruelty-free.
Biolage’s Animal Testing Policy
On Biolage’s website, they state their parent company, L’Oreal’s animal testing policy. And L’Oreal’s policy is they allow their products or ingredients to be tested on animals when required by law.
See below for a screenshot of what’s currently stated on Biolage’s website:
Based on their statement, we now know that L’Oreal owns Biolage. And Biolage has the same animal testing policy as L’Oreal where both L’Oreal and Biolage state they make an exception to allow their products to be tested on animals if regulatory authorities demanded it.
Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.
For example, imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.
Unfortunately, Biolage and L’Oreal state they will allow their products and ingredients to be tested on animals if the law requires it. For those reasons, Biolage is NOT cruelty-free.
Is Biolage Cruelty-Free?
To sum up, Biolage has the same animal testing policy as L’Oreal where both companies allow their products to be tested on animals when required by law. Therefore, we would NOT consider Biolage to be a cruelty-free brand.
Currently, Biolage is on our List of Brands to Avoid – Animal Tested.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.
See below for our complete cruelty-free checklist. Since Biolage has the same animal testing policy as L’Oreal and they both allow their products to be tested on animals when required by law, we cannot classify the brand as being cruelty-free.
Is Biolage Certified Cruelty-Free?
Biolage is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.
Because Biolage is not certified cruelty-free by a third party, no one is looking into or substantiating Biolage’s cruelty-free commitments and claims.
Is Biolage Owned By A Non-Cruelty-Free Parent Company?
Yes. Biolage is owned by L’Oreal, a parent corporation that still engages in animal testing in 2022.
Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.
But in this case, Biolage is NOT cruelty-free and neither is its parent corporation, L’Oreal.
Is Biolage Vegan?
Biolage claims to offer some “vegan” options that are free of animal-derived ingredients, but because Biolage engages in animal testing, we wouldn’t classify anything sold or produced by Biolage to be vegan.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Biolage
Looking to switch to cruelty-free hair products? Here are some cruelty-free brands to check out: