๐“ต๐“ช ๐“ฏ๐“ธ๐“ท๐“ฝ๐“ฎ๐“ต๐“ฒ๐“ท๐“ช โœจ by @nclabeauty x Sivan Ayla! ๐Ÿ’™ a dreamy muted baby blue cream nail color โ˜๏ธ All NCLA nail lacquers are proudly made with love in California, 100% vegan, cruelty-free, and 7-Free (free from Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, TPHP, and Xylene) ๐ŸŒธ
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#ncla #nclabeauty #gifted

๐“ต๐“ช ๐“ฏ๐“ธ๐“ท๐“ฝ๐“ฎ๐“ต๐“ฒ๐“ท๐“ช โœจ by @nclabeauty...

Cuddle weather season โ˜๏ธโœจ(๐Ÿ“ธ via @pugloulou)

Cuddle weather season โ˜๏ธโœจ(๐Ÿ“ธ via...

Potatoes are LIFE ๐Ÿฅ”๐Ÿ™Œ๐Ÿปโœจ
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๐Ÿ“ธ via @livekindlyco

Potatoes are LIFE ๐Ÿฅ”๐Ÿ™Œ๐Ÿปโœจ ....

๐Ÿ”ฅ Current Obsession! โœจ I've been religiously using this vegan cream contouring palette by cruelty-free + genderless makeup brand @jeccablac ๐ŸŒธ it's perfect for creating both a natural or dramatic look โšก๏ธ blends like a dream and is buildable to a full-coverage.
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As a contour newbie, I really liked the little informative booklet that also came with the palette! Itโ€™s been so helpful with teaching me what works best for my face shape! ๐Ÿ‘๐Ÿปโœจ๐ŸŒฟ
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Are there any cruelty-free + vegan contour or highlighting products youโ€™d recommend? ๐Ÿฐ
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#gifted #jeccablac

๐Ÿ”ฅ Current Obsession! โœจ I've...

One true love ๐Ÿฅ‘๐Ÿฅ‘๐Ÿฅ‘
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๐Ÿ“ธ via @inthesoulshine

One true love ๐Ÿฅ‘๐Ÿฅ‘๐Ÿฅ‘ ....

๐™๐™ƒ๐™€ ๐™๐™๐™๐™๐™๐™€ ๐™„๐™Ž ๐™๐™€๐™ˆ๐˜ผ๐™‡๐™€ by @kesterblack ๐Ÿ’– a stunning light lilac pastel nail color ๐ŸŒธ Kester Black is a high-performing, ethical & sustainable beauty brand! All of their products are:
๐Ÿ’— 100% vegan + cruelty-free
๐Ÿ’— 10-Free nail polish formula
๐Ÿ’— water permeable & breathable nail polish
๐Ÿ’— beautiful & thoughtful packaging using recyclable materials
๐Ÿ’— manufactured in small batches to minimize wastage
๐Ÿ’— the first beauty brand in the world to be B Corp certified
๐Ÿ’— all products are manufactured in Australia
๐Ÿ’— office uses renewable energy and is paperless
๐Ÿ’— carbon-neutral; carbon footprint is zero! ๐Ÿ™Œ๐Ÿป
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#kesterblack #kesterblackcolour #mykesterblack #gifted

๐™๐™ƒ๐™€ ๐™๐™๐™๐™๐™๐™€ ๐™„๐™Ž ๐™๐™€๐™ˆ๐˜ผ๐™‡๐™€ by...

Good things come to those who stay hydrated ๐Ÿ’งโœจ๐ŸŒฟ (๐Ÿ“ธ via @popsugarbeauty)

Good things come to those...

โšก๏ธ ETHICAL BIZ SPOTLIGHT! ๐ŸŒŸ I'm currently obsessed with these bar soaps! ๐Ÿงผ Reasons to love @belladonna_soaps, all of their products are: .
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๐ŸŒฟ 100% Vegan + Cruelty-Free
๐ŸŒฟ Palm-oil Free
๐ŸŒฟ Paraben-Free, Sulfate-free, Phthalate-Free
๐ŸŒฟ No Artificial Preservatives, Dyes, or Bleaches
๐ŸŒฟ Handcrafted in Small Batches
๐ŸŒฟ Environmentally-Friendly - labels and business cards are made from recycled materials
๐ŸŒฟ Ingredients: olive oil, shea butter, coconut oil, sodium hydroxide (lye), therapeutic essential oils, and plants.
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๐Ÿงผ belladonna soaps is celebrating their 2 years in business, receive 20% OFF with code: โ€˜birthdayโ€™ ๐ŸŽ‚
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#belladonnasoaps #palmoilfree #palmoilfreesoap #vegansoap #crueltyfreesoap #naturalsoapbar #gifted

โšก๏ธ ETHICAL BIZ SPOTLIGHT! ๐ŸŒŸ...

Trick or Treat?๐ŸŽƒ#happyhalloween (๐Ÿ“ธ via @hellohoku)

Trick or Treat?๐ŸŽƒ#happyhalloween (๐Ÿ“ธ via...

Currently wearing: ~๐“‚๐‘’๐“๐‘œ๐’น๐“Ž~ by @siennabyronbay ๐Ÿ’…๐Ÿป A delicate rosewater crรจme nail color โœจ All of Sienna Byron Bay nail polishes are non-toxic, vegan, cruelty-free, and breathable ๐Ÿ’— Their sustainable bottle caps are handcrafted from a local, non-native weed wood and is totally compostable! ๐ŸŒฟ
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#siennabyronbay #siennanailpolish #gifted

Currently wearing: ~๐“‚๐‘’๐“๐‘œ๐’น๐“Ž~ by @siennabyronbay...

Is Benefit Cruelty Free in 2019? | Benefit Animal Testing Policy Explained

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Benefit Cosmetics is a San Fransico-founded makeup brand, known for their wildly popular brow makeup products, but we wanted to know is Benefit cruelty-free in 2019?

Is Benefit Cruelty-Free?

Benefit Cosmetics is not cruelty-free; Benefit’s products are sold in mainland China and required by law to be tested on animals in 2019.

Benefit’s Animal Testing Statement (2019)

On Benefit’s website, it states that Benefit Cosmetics is a subsidiary of LVMH group and since 1989, they collectively do not test their products on animals and are deeply committed to the elimination of animal testing. But if you continue reading their policy, it states:

“Some customers expressed concern regarding the situation in China. Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety .” (Source: Benefit)

Benefit’s Animal Testing Policy (2019)

This implies that Benefit Cosmetics are sold in mainland China where animal testing is required by law for all imported cosmetics.

Benefit Cosmetics Sold in China?

Benefit is not hiding the fact that they do sell their products in China and this is evident with their Chinese website, www.benefitcosmetics.com/cn, where I also found evidence of several retailers selling Benefit Cosmetics in mainland China.

Below is a couple of screenshots taken from benefitcosmetics.com/cn website:

Benefit Cosmetics sold in China
Proof that Benefit Cosmetics are sold in several stores in mainland China where animal testing is required by law

Because of Benefit Cosmetics’ decision to sell their products in-stores in mainland China, they must consent and pay to have their products tested on animals before they’re allowed to sell in China. As a result, we would not consider Benefit to be cruelty-free in 2019.

Although Benefit may not be conducting or administering these animal tests themselves, they have allowed and paid others (aka the Chinese health authorities) to test their products on animals.

Many cruelty-free cosmetic brands (like Anastasia Beverly Hills, Kat Von D, theBalm, ColourPop) have chosen not to sell their products in-stores in China because of the country’s animal testing requirements, so why can’t Benefit do the same if they claim to be “deeply committed to the elimination of animal testing“?

Cruelty-Free Alternatives:

Here are some cruelty-free makeup brands similar to Benefit, but unlike Benefit, these brands do not test on animals:


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1 Comment
  • Cruelty Free Beauty Bee
    April 8, 2018

    Its a shame Benefit has still not transitioned to a cruelty-free brand! It is great to raise awareness to this and do our parts in supporting the brands who do not test on animals! I just started my own blog on cruelty free product reviews! crueltyfreebeautybee.com

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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Is Maybelline Cruelty Free in 2019? | Does Maybelline Test on Animals?
Is Benefit Cruelty Free in 2019? | Benefit Animal Testing Policy Explained