Aveda (Estee Lauder)

Last Updated: January 31, 2023

How Ethical Is Aveda (Estee Lauder)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Aveda’s ethics and initiatives.

Ethical Analysis

Is Aveda cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Aveda’s policies. Read below for more details on Aveda’s policies.
Aveda is cruelty-free but Aveda is owned by Estee Lauder, a parent company that is NOT cruelty-free.
All of Aveda’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
All Aveda products are manufactured with 100% wind power through renewable energy credits and carbon offsets. And Aveda is committed to responsible packaging and currently uses 100% post-consumer recycled PET. Additionally, Aveda states they use “green ingredients” which are sourced from sustainable or renewable plant-based origins that do not negatively impact the ecosystems from which they are sourced.
Aveda stated their parent company, Estee Lauder’s mica sourcing policy. Estee Lauder claims their mica is globally sourced and that they’ve partnered with local NGO to promote education as an alternative to work for children in mica mining communities. See their ethical mica mining policy here.
Aveda’s products come in plastic packaging but they claim to be committed to responsible packaging. Currently, they use 100% post-consumer recycled PET and more than 85% of their skincare and hair styling PET bottles and jars contain 100% post-consumer recycled materials.

About Aveda (Estee Lauder)

Aveda offers natural, eco-friendly products designed to make you look & feel fresh.
PRODUCTS: Bath & Body Care, Hair Care, Skincare, Makeup, Makeup Brushes
CERTIFICATIONS: Leaping Bunny, PETA-Certified

Aveda (Estee Lauder)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Aveda Cruelty-Free?

🐰 Aveda is a *cruelty-free brand. None of Aveda’s ingredients or products are tested on animals. Aveda has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Aveda Test on Animals?

When asking, does Aveda test on animals? We must look beyond to ensure none of Aveda’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Aveda confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Aveda confirmed all their ingredient suppliers do not test on animals
  • ✓ Aveda confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Aveda is a *cruelty-free brand by our standards.

*Aveda is owned by Estee Lauder, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that Estee Lauder owns Aveda.

What is Aveda’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Aveda’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Aveda has confirmed they only sell in Hong Kong and not in mainland China; therefore, they are not required to test on animals.

Since Hong Kong is not part of mainland China, they do not have the same animal testing laws as mainland China.

As long as Aveda is not selling in retail stores in mainland China, which they have confirmed they are not, then their products are not required to be tested on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Aveda Certified Cruelty-Free?

Aveda is certified cruelty-free by Leaping Bunny and PETA.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is Aveda Vegan?

⭐️ Aveda is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

Aveda states on its website,

“As of January 1, 2021 Aveda is 100% vegan.” (Source)

Where to buy Aveda? Check out aveda.com!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Aveda’s Products Made?

I asked Aveda where their products are manufactured and they told me:

“The majority of Aveda products are manufactured in our state of the art facility in Blaine MN.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Aveda if their mica is ethically sourced without the use of child labor and they responded by stating,

“The Estée Lauder Companies formulates with mica that is globally sourced. 

While our ingredient supply chains are complex and multilayered, ELC has proactively partnered with local NGO Bachpan Bachao Andolan (now the Kailash Satyarthi Children’s Foundation or KSCF) to help address child labor in the mica mining industry by promoting education as an alternative to work for children in mica-sourcing communities. For more information, please reference our CR Report.”

I hope this article helped you to understand Aveda’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

3 thoughts on “Aveda (Estee Lauder)”

    1. Aveda is listed on Cruelty Free International’s website. see here: https://crueltyfreeinternational.org/leapingbunny

      It’s annoying having to check both websites some times but I was told Leaping Bunny’s website is for companies based in the US and Canada. Whereas CFI’s website is for companies based outside the US and Canada. So, I’m not sure why Aveda is not listed on Leaping Bunny’s website because their headquarters are in the US.. 🤔

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