ĀTHR Beauty

Last Updated: May 17, 2021

Is ĀTHR Beauty Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of ATHR Beauty's ethics and initiatives.

Ethical Analysis

Is Aether Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on ĀTHR Beauty’s policies.
ĀTHR Beauty is cruelty-free. None of ĀTHR’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of ĀTHR Beauty products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
ĀTHR is committed to making all of its products 100% recyclable from their use of soy-based inks, aluminum eyeshadow pans, to FSC certified recycled palettes, and fully recyclable shipping materials. ĀTHR is also committed to using fair-trade, organic, and non-GMO ingredients wherever possible. In addition, they offer carbon-neutral shipping to reduce shipping emissions.
ĀTHR uses both natural and synthetic mica. They only use natural mica when they can guarantee it was ethically-sourced without the use of child labor.
ĀTHR palettes are zero-waste and fully recyclable. All of their shipping and packaging materials are also fully recyclable, packed in an FSC certified box, and sealed with a sugar-based biodegradable sticker.

About ĀTHR Beauty

ĀTHR Beauty created the first zero-waste eyeshadow palette in the makeup industry. Their award-winning formulas are infused with crystal gemstones and made with organic, fair-trade ingredients.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA, Canada, Europe
PRODUCTS: Makeup
CERTIFICATIONS: Leaping Bunny, Choose Cruelty Free, PETA-Certified

ĀTHR Beauty

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ĀTHR Beauty is Cruelty-Free

Aether Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider ĀTHR to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

ĀTHR is 100% Vegan

Aether Beauty has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“All of our products are vegan and cruelty free and are not sold in mainland China.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless a company publicly addresses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, on ATHR Beauty’s website, it states:

“We use a combination of natural and synthetic mica. When we use natural mica, we source only from suppliers in the US or Malaysia. These areas have (and enforce) ethical labor standards which prevent the use of child labor. We avoid all mica from India or Madagascar where labor standards are unregulated and child labor is rampant. 

We choose synthetic mica when we can’t vet and guarantee that the source of our mica is child-labor-free. Though it’s more expensive, it’s worth it to know we are not contributing to any harm on this planet, and especially not to children.

Synthetic mica is also purer and can create a more vibrant color and shine. We balance our ethically-sourced natural mica with this synthetic version to create that perfect balance of depth, texture, shine, and color throughout our eyeshadow palettes.”

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